• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
(Download This) 5 Ways Youth Are Critical to Your Marketing Campaign - mobileYouth
 

(Download This) 5 Ways Youth Are Critical to Your Marketing Campaign - mobileYouth

on

  • 147 views

Click Save to download this. ...

Click Save to download this.
"5 Ways Youth Are Critical to Your Marketing Campaign - mobileYouth" by Graham D Brown

youth, youth marketing, word of mouth, buzz, millennial, millennials, students, teens, teen, tween, tweens, generation z, generation y, generation c, mobile generation, connected generation, digital native, digital natives, gen z, gen y, gen c, genz, geny, genc, demographic, demographics, segmentation

Statistics

Views

Total Views
147
Views on SlideShare
143
Embed Views
4

Actions

Likes
2
Downloads
1
Comments
0

2 Embeds 4

http://www.slidesharenet.org 2
http://www.slideee.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    (Download This) 5 Ways Youth Are Critical to Your Marketing Campaign - mobileYouth (Download This) 5 Ways Youth Are Critical to Your Marketing Campaign - mobileYouth Document Transcript

    • mobileyout h.org http://www.mobileyouth.org/post/5-ways-youth-are-critical-to-your-marketing-campaign/ Graham Brown Mobile Youth 5 Ways Youth Are Critical to Your Marketing Campaign 1) How youth influences the adult consumer market If you want to understand how your adult customers will be using your products tomorrow, look at how youth are using them today. By looking at the youth market today you can better develop and evolved your customer experience to stay relevant. 2) The impact of youth Super Influencers in marketing Youth super influencers aren’t 2 or 3 times more influential than your average customer but up to 100x more influential. If you don’t know who your young fans are, you only have customers. By focusing on young fans, you can significantly leverage their word of mouth and generate higher marketing ROI. By: Dima Bushkov 3) Our Mobile Future and the role of youth in shaping it
    • Youth hold the key to the future usage of technology. By working closely with and co- creating with youth today you can unearth insights that become relevant to the wider market. Think how SMS and Facebook have become mainstays in our daily lives yet 10 years ago, these were the prerogatives of the Millennials only. 4) Selfie Culture Explained: how can we understand the future of technology through how youth use it today? We’re always looking for that edge, that innovative boost to keep our product lively, relevant and in the radar of our customers. Yet, rather than go to design agencies and cool innovation teams for the answer, we can turn to the customers who already have the answer – the youth. Look at Selfies for example. At first, we were reticent and critical, now everyone’s doing them from the Pope to Obama. But it’s not about the wide acceptance of these trends that counts, it’s about understanding the social motivations behind them and using them to shape your marketing message. 5) The 3 Reasons Youth Are Important to Your Business They are the high end customers, they yield influence and they are at the cutting edge of shaping your product. What more convincing do you need? 5 Ways Youth Are Critical to Tech Companies Today? * How youth influences the adult consumer market * The impact of youth Super Influencers in marketing * Our Mobile Future and the role of youth in shaping it * Selfie Culture Explained: how can we understand the future of technology through how youth use it today? * The 3 Reasons Youth Are Important to Your Business 5 Resources to Get Up to Speed on the Youth Market Today * Digital Native or Disconnected Generation: how can we understand youth today? * Youth Buyology: The Why of Youth Purchase Decisions (manual) * Youth and Word of Mouth Motivations (research) * Facebook, Twitter & Instagram: The Role of Youth in the Future of Social Media * The Mobile Youth: Voices of the Mobile Generation (book) GET THE BOOK & DISCOVER THE MOBILE GENERATION
    • "A compelling exploration of how the mobile youth culture revolution is driving our increasingly social and mobile future" - Derek Baird, Director Product Development, Disney "This book offers instant texture to anyone confused by the core technology driver" - Edward O'Meara, SVP Wunderman "What makes this book such a great read is that’s it’s written as a narrative in the life of different young people around the world" - Marc Kornberger, CEO Student Village * Kindle/iPad version from Amazon * Paperback from Amazon * PDF download online