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(Graham Brown mobileYouth) CC1: Youth Marketing

by Author on Aug 19, 2009

  • 2,254 views

Client Conversations from mobileYouth - a new series of presentations sharing insights into the challenges facing brands in engaging young customers. ...

Client Conversations from mobileYouth - a new series of presentations sharing insights into the challenges facing brands in engaging young customers.

In this episode, Graham Brown and Josh Dhaliwal look at how sodas source consumer insights. Can this approach be applied to the world of the less funky & fresh - e.g. a handset brand? We discuss our findings and thoughts.

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  • formentipaolo formentipaolo Another great presentation guys. How would you advise upon introducing yourself to potential customers when aiming for research? An ice-breaker? It just seems to me that the trickiest part is in the introduction, as if the Youth sniff a hint of corporate, then you're out before the interview/talk started. 4 years ago
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(Graham Brown mobileYouth) CC1: Youth Marketing (Graham Brown mobileYouth) CC1: Youth Marketing Webinar Transcript