Brandwidth - do you have it? (Graham Brown mobileYouth)

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Brandwidth - what is it? do you have it? which brands have it and why? Graham Brown of mobileYouth presents.

Brandwidth - what is it? do you have it? which brands have it and why? Graham Brown of mobileYouth presents.

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  • 1. Brandwidth Do you have it? By Graham Brown mobileYouth.org
  • 2. Brandwidth = consumer Trust + Attention
  • 3. Has Brandwidth
  • 4. ...builds grass roots advocacy without need for campaigns e.g. Red Bull Music Academy
  • 5. has brandwidth
  • 6. ...builds trust through grass roots activism (e.g. Rock Corps)
  • 7. Want to know how to lost brandwidth fast ?
  • 8. Guaranteed
  • 9. Guaranteed
  • 10. Guaranteed
  • 11. Guaranteed
  • 12. Guaranteed
  • 13. has Brandwidth
  • 14. Despite recession, competition and closing stores Starbucks still has active dialogue with its customers
  • 15. has brandwidth
  • 16. When Jobs speaks, the media world listens
  • 17. But... is it really all down to the “user experience”?
  • 18. ...or is it because Apple has invested for a decade in K12 education policy & its in-store Genius strategy?
  • 19. Building brandwidth one customer at a time
  • 20. Toyota’s sub-brand Scion has brandwidth
  • 21. Scion doesn’t waste time sponsoring events, it creates them
  • 22. Ok you got my attention...
  • 23. But Pepsi doesn’t have sustainable brandwidth
  • 24. Pepsi thinks it can win attention by raising the stakes for interruption
  • 25. Had a chance but blew it
  • 26. has it
  • 27. Used it to get elected
  • 28. has it
  • 29. is built on it
  • 30. wants it but is doing it all wrong
  • 31. has it
  • 32. has it and is losing it fast
  • 33. has plenty... and needs to be using it to fend off Apple
  • 34. Their founder was the patron saint of it
  • 35. Brandwidth Do you have it?
  • 36. Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation
  • 37. Add GB on Twitter grahamdbrown Add GB on Facebook www.facebook.com/profile.php?id=569029896 Download more presentations @ www.mobileYouthnet.com Follow the blog @ www.mobileYouth.org