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Brandwidth - do you have it? (Graham Brown mobileYouth)

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Brandwidth - what is it? do you have it? which brands have it and why? Graham Brown of mobileYouth presents.

Brandwidth - what is it? do you have it? which brands have it and why? Graham Brown of mobileYouth presents.

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Brandwidth - do you have it? (Graham Brown mobileYouth) Brandwidth - do you have it? (Graham Brown mobileYouth) Presentation Transcript

  • Brandwidth Do you have it? By Graham Brown mobileYouth.org
  • Brandwidth = consumer Trust + Attention
  • Has Brandwidth
  • ...builds grass roots advocacy without need for campaigns e.g. Red Bull Music Academy
  • has brandwidth
  • ...builds trust through grass roots activism (e.g. Rock Corps)
  • Want to know how to lost brandwidth fast ?
  • Guaranteed
  • Guaranteed
  • Guaranteed
  • Guaranteed
  • Guaranteed
  • has Brandwidth
  • Despite recession, competition and closing stores Starbucks still has active dialogue with its customers
  • has brandwidth
  • When Jobs speaks, the media world listens
  • But... is it really all down to the “user experience”?
  • ...or is it because Apple has invested for a decade in K12 education policy & its in-store Genius strategy?
  • Building brandwidth one customer at a time
  • Toyota’s sub-brand Scion has brandwidth
  • Scion doesn’t waste time sponsoring events, it creates them
  • Ok you got my attention...
  • But Pepsi doesn’t have sustainable brandwidth
  • Pepsi thinks it can win attention by raising the stakes for interruption
  • Had a chance but blew it
  • has it
  • Used it to get elected
  • has it
  • is built on it
  • wants it but is doing it all wrong
  • has it
  • has it and is losing it fast
  • has plenty... and needs to be using it to fend off Apple
  • Their founder was the patron saint of it
  • Brandwidth Do you have it?
  • Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation
  • Add GB on Twitter grahamdbrown Add GB on Facebook www.facebook.com/profile.php?id=569029896 Download more presentations @ www.mobileYouthnet.com Follow the blog @ www.mobileYouth.org