Brandwidth Do you have it? By Graham Brown mobileYouth.org

Brandwidth = consumer Trust + Attention

Has Brandwidth

...builds grass roots advocacy without need for campaigns e.g. Red Bull Music Academy

has brandwidth

...builds trust through grass roots activism (e.g. Rock Corps)

Want to know how to lost brandwidth fast ?

Guaranteed

Guaranteed

Guaranteed

Guaranteed

Guaranteed

has Brandwidth

Despite recession, competition and closing stores Starbucks still has active dialogue with its customers

has brandwidth

When Jobs speaks, the media world listens

But... is it really all down to the “user experience”?

...or is it because Apple has invested for a decade in K12 education policy & its in-store Genius strategy?

Building brandwidth one customer at a time

Toyota’s sub-brand Scion has brandwidth

Scion doesn’t waste time sponsoring events, it creates them

Ok you got my attention...

But Pepsi doesn’t have sustainable brandwidth

Pepsi thinks it can win attention by raising the stakes for interruption

Had a chance but blew it

has it

Used it to get elected

has it

is built on it

wants it but is doing it all wrong

has it

has it and is losing it fast

has plenty... and needs to be using it to fend off Apple

Their founder was the patron saint of it

Brandwidth Do you have it?

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