Brandwidth Do you have it? By Graham Brown mobileYouth.org
Brandwidth = consumer Trust + Attention
Has Brandwidth
...builds grass roots advocacy without need for campaigns e.g. Red Bull Music Academy
has brandwidth
...builds trust through grass roots activism  (e.g. Rock Corps)
Want to know how to lost brandwidth  fast ?
Guaranteed
Guaranteed
Guaranteed
Guaranteed
Guaranteed
has Brandwidth
Despite recession, competition and closing stores Starbucks still has active dialogue with its customers
has brandwidth
When Jobs speaks, the media world listens
But... is it really all down to the “user experience”?
...or is it because Apple has invested for a decade in K12 education policy & its in-store Genius strategy?
Building brandwidth one customer at a time
Toyota’s sub-brand Scion has brandwidth
Scion doesn’t waste time sponsoring events, it creates them
Ok you got my attention...
But Pepsi doesn’t have sustainable brandwidth
Pepsi thinks it can win attention by raising the stakes for interruption
Had a chance but blew it
has it
Used it to get elected
has it
is built on it
wants it but is doing it all wrong
has it
has it and is losing it fast
has plenty... and needs to be using it to fend off Apple
Their founder was the patron saint of it
Brandwidth Do you have it?
Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-pre...
Add GB on Twitter  grahamdbrown Add GB on Facebook  www.facebook.com/profile.php?id=569029896 Download more presentations ...
Upcoming SlideShare
Loading in...5
×

Brandwidth - do you have it? (Graham Brown mobileYouth)

2,276

Published on

Brandwidth - what is it? do you have it? which brands have it and why? Graham Brown of mobileYouth presents.

Published in: Technology
1 Comment
15 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,276
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
15
Embeds 0
No embeds

No notes for slide

Brandwidth - do you have it? (Graham Brown mobileYouth)

  1. 1. Brandwidth Do you have it? By Graham Brown mobileYouth.org
  2. 2. Brandwidth = consumer Trust + Attention
  3. 3. Has Brandwidth
  4. 4. ...builds grass roots advocacy without need for campaigns e.g. Red Bull Music Academy
  5. 5. has brandwidth
  6. 6. ...builds trust through grass roots activism (e.g. Rock Corps)
  7. 7. Want to know how to lost brandwidth fast ?
  8. 8. Guaranteed
  9. 9. Guaranteed
  10. 10. Guaranteed
  11. 11. Guaranteed
  12. 12. Guaranteed
  13. 13. has Brandwidth
  14. 14. Despite recession, competition and closing stores Starbucks still has active dialogue with its customers
  15. 15. has brandwidth
  16. 16. When Jobs speaks, the media world listens
  17. 17. But... is it really all down to the “user experience”?
  18. 18. ...or is it because Apple has invested for a decade in K12 education policy & its in-store Genius strategy?
  19. 19. Building brandwidth one customer at a time
  20. 20. Toyota’s sub-brand Scion has brandwidth
  21. 21. Scion doesn’t waste time sponsoring events, it creates them
  22. 22. Ok you got my attention...
  23. 23. But Pepsi doesn’t have sustainable brandwidth
  24. 24. Pepsi thinks it can win attention by raising the stakes for interruption
  25. 25. Had a chance but blew it
  26. 26. has it
  27. 27. Used it to get elected
  28. 28. has it
  29. 29. is built on it
  30. 30. wants it but is doing it all wrong
  31. 31. has it
  32. 32. has it and is losing it fast
  33. 33. has plenty... and needs to be using it to fend off Apple
  34. 34. Their founder was the patron saint of it
  35. 35. Brandwidth Do you have it?
  36. 36. Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation
  37. 37. Add GB on Twitter grahamdbrown Add GB on Facebook www.facebook.com/profile.php?id=569029896 Download more presentations @ www.mobileYouthnet.com Follow the blog @ www.mobileYouth.org

×