(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

50
Youth marketing
keywords
you need
to know
Part 1 of a new5 part series by Graham Brown
Part One (1-10)(Advocacy to Compromize)

1 Advocacy
Spreadability is Credibility Give them enough social currency, focus on marketing "with" as opposed to "to

“A really cool, funky ad may capture your attention, but it still doesn’t make you care" Founder Jones Soda Peter Van Stolk
2 Annoyvertising

3 Attention
The brain only processes 5% of the information it "sees" on an ongoing basis. Youth don’t wake up thinking about your brand

4 Authenticity
What is your backstory? How trustworthy are you?

5 Backdoor Competition
Your competitors are not who you think they are. Competition is the company that commands Brandwidth across multiple categories

6 Beachheads
Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas
“We are moving from an era of finding customers for our products to one of finding products for our customers“(Seth Godin)

7 Brandwidth
Brandwidth = trust + attention
High in demand, short in supply: brandwidthis the raw material of youth marketing

8 Brand Custodians
Who really owns the brand?

9 Clarity
Brand clarity is power. Who are you unashamedly not catering for?
“Be #1 in your market or change your market”Jack Welch

In the pre-digital era all consumption was a compromize
10 Compromize
Without compromize there can never be another Beatles

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http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation

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(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

by Graham Brown (mobileYouth) on Mar 02, 2009

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(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE — Presentation Transcript