• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE
 

(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

on

  • 10,925 views

Graham Brown mobileYouth.org presents part 1 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know. ...

Graham Brown mobileYouth.org presents part 1 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.

Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromize

FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com

Statistics

Views

Total Views
10,925
Views on SlideShare
9,776
Embed Views
1,149

Actions

Likes
46
Downloads
0
Comments
5

18 Embeds 1,149

http://www.mobileyouth.org 964
http://www.whatyouththink.com 63
http://www.slideshare.net 54
http://www.digital-marketer.net 20
http://pucevirtual.puce.edu.ec 16
http://mathaifenn.blogspot.com 10
http://www.mathaifenn.blogspot.com 4
http://localhost 3
http://translate.googleusercontent.com 3
http://presentations.tumblr.com 2
http://www.attentionisyourbiggestcost.com 2
http://www.youthresearchstore.com 2
http://www.youth-marketing-presentations.com 1
http://65.55.177.205 1
http://wildfire.gigya.com 1
http://feeds2.feedburner.com 1
http://www.global-swarming.com 1
http://facebook.slideshare.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 5 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • More trends
    Download from http://www.mobileyouthreport.com/presentations
    Are you sure you want to
    Your message goes here
    Processing…
  • Great content - http://www.canon550dreview.org
    Are you sure you want to
    Your message goes here
    Processing…
  • Also check out http://www.slideshare.net/mobileyouth/2010-youth-trends-report-part1
    Are you sure you want to
    Your message goes here
    Processing…
  • Great graphics and content!
    Are you sure you want to
    Your message goes here
    Processing…
  • Part Two is here
    http://www.slideshare.net/mobileyouth/50-youth-marketing-keywords-you-need-to-know-part-two-graham-brown-mobileyouthorg
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    (Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE (Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE Presentation Transcript

    • 50
      Youth marketing
      keywords
      you need
      to know
      Part 1 of a new5 part series by Graham Brown
      Part One (1-10)(Advocacy to Compromize)
    • 1 Advocacy
      Spreadability is Credibility Give them enough social currency, focus on marketing "with" as opposed to "to
    • “A really cool, funky ad may capture your attention, but it still doesn’t make you care" Founder Jones Soda Peter Van Stolk
      2 Annoyvertising
    • 3 Attention
      The brain only processes 5% of the information it "sees" on an ongoing basis. Youth don’t wake up thinking about your brand
    • 4 Authenticity
      What is your backstory? How trustworthy are you?
    • 5 Backdoor Competition
      Your competitors are not who you think they are. Competition is the company that commands Brandwidth across multiple categories
    • 6 Beachheads
      Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas
      “We are moving from an era of finding customers for our products to one of finding products for our customers“(Seth Godin)
    • 7 Brandwidth
      Brandwidth = trust + attention
      High in demand, short in supply: brandwidthis the raw material of youth marketing
    • 8 Brand Custodians
      Who really owns the brand?
    • 9 Clarity
      Brand clarity is power. Who are you unashamedly not catering for?
      “Be #1 in your market or change your market”Jack Welch
    • In the pre-digital era all consumption was a compromize
      10 Compromize
      Without compromize there can never be another Beatles
    • Come meet mobileYouth® on our world tour 2009
      http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation
    • Add GB on Twitter grahamdbrownAdd GB on Facebook www.facebook.com/profile.php?id=569029896
      Download more presentations @ www.mobileYouthnet.com
      Follow the blog @ www.mobileYouth.org
    • For FREE Youth Trends Reports visit:
      YOUTHTRENDSREPORT.COM