(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

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Graham Brown mobileYouth.org presents part 1 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.

Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromize

FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com

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(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

  1. 50<br />Youth marketing<br />keywords<br />you need<br />to know<br />Part 1 of a new5 part series by Graham Brown<br />Part One (1-10)(Advocacy to Compromize)<br />
  2. 1 Advocacy<br />Spreadability is Credibility Give them enough social currency, focus on marketing "with" as opposed to "to<br />
  3. “A really cool, funky ad may capture your attention, but it still doesn’t make you care" Founder Jones Soda Peter Van Stolk<br /> 2 Annoyvertising<br />
  4. 3 Attention<br />The brain only processes 5% of the information it "sees" on an ongoing basis. Youth don’t wake up thinking about your brand <br />
  5. 4 Authenticity<br />What is your backstory? How trustworthy are you? <br />
  6. 5 Backdoor Competition<br />Your competitors are not who you think they are. Competition is the company that commands Brandwidth across multiple categories<br />
  7. 6 Beachheads<br />Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas<br />“We are moving from an era of finding customers for our products to one of finding products for our customers“(Seth Godin)<br />
  8. 7 Brandwidth<br />Brandwidth = trust + attention<br />High in demand, short in supply: brandwidthis the raw material of youth marketing<br />
  9. 8 Brand Custodians<br />Who really owns the brand?<br />
  10. 9 Clarity<br />Brand clarity is power. Who are you unashamedly not catering for?<br />“Be #1 in your market or change your market”Jack Welch<br />
  11. In the pre-digital era all consumption was a compromize<br /> 10 Compromize<br />Without compromize there can never be another Beatles<br />
  12. Come meet mobileYouth® on our world tour 2009<br />http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation<br />
  13. Add GB on Twitter grahamdbrownAdd GB on Facebook www.facebook.com/profile.php?id=569029896<br />Download more presentations @ www.mobileYouthnet.com<br />Follow the blog @ www.mobileYouth.org<br />
  14. For FREE Youth Trends Reports visit:<br />YOUTHTRENDSREPORT.COM<br />

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