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(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE
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(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

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Graham Brown mobileYouth.org presents part 1 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know. ...

Graham Brown mobileYouth.org presents part 1 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.

Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromize

FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com

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(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE (Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE Presentation Transcript

  • 50
    Youth marketing
    keywords
    you need
    to know
    Part 1 of a new5 part series by Graham Brown
    Part One (1-10)(Advocacy to Compromize)
  • 1 Advocacy
    Spreadability is Credibility Give them enough social currency, focus on marketing "with" as opposed to "to
  • “A really cool, funky ad may capture your attention, but it still doesn’t make you care" Founder Jones Soda Peter Van Stolk
    2 Annoyvertising
  • 3 Attention
    The brain only processes 5% of the information it "sees" on an ongoing basis. Youth don’t wake up thinking about your brand
  • 4 Authenticity
    What is your backstory? How trustworthy are you?
  • 5 Backdoor Competition
    Your competitors are not who you think they are. Competition is the company that commands Brandwidth across multiple categories
  • 6 Beachheads
    Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas
    “We are moving from an era of finding customers for our products to one of finding products for our customers“(Seth Godin)
  • 7 Brandwidth
    Brandwidth = trust + attention
    High in demand, short in supply: brandwidthis the raw material of youth marketing
  • 8 Brand Custodians
    Who really owns the brand?
  • 9 Clarity
    Brand clarity is power. Who are you unashamedly not catering for?
    “Be #1 in your market or change your market”Jack Welch
  • In the pre-digital era all consumption was a compromize
    10 Compromize
    Without compromize there can never be another Beatles
  • Come meet mobileYouth® on our world tour 2009
    http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation
  • Add GB on Twitter grahamdbrownAdd GB on Facebook www.facebook.com/profile.php?id=569029896
    Download more presentations @ www.mobileYouthnet.com
    Follow the blog @ www.mobileYouth.org
  • For FREE Youth Trends Reports visit:
    YOUTHTRENDSREPORT.COM