50 Youth marketing keywords you need to know Part One (1-10) (Advocacy to Compromize) Part 1 of a new 5 part series by Graham Brown

Spreadability is Credibility Give them enough social currency , focus on marketing " with " as opposed to "to 1 Advocacy

2 Annoyvertising “ A really cool, funky ad may capture your attention, but it still doesn’t make you care " Founder Jones Soda Peter Van Stolk

The brain only processes 5% of the information it "sees" on an ongoing basis. Youth don’t wake up thinking about your brand 3 Attention

4 Authenticity What is your backstory ? How trustworthy are you?

Your competitors are not who you think they are. Competition is the company that commands Brandwidth across multiple categories 5 Backdoor Competition

“ We are moving from an era of finding customers for our products to one of finding products for our customers“ (Seth Godin) 6 Beachheads Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas

7 Brandwidth Brandwidth = trust + attention High in demand, short in supply: brandwidth is the raw material of youth marketing

8 Brand Custodians Who really owns the brand?

9 Clarity Brand clarity is power . Who are you unashamedly not catering for? “ Be #1 in your market or change your market” Jack Welch

10 Compromize In the pre-digital era all consumption was a compromize Without compromize there can never be another Beatles

Come meet mobileYouth ® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation

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