50<br />Youth marketing<br />keywords<br />you need<br />to know<br />Part 1 of a new5 part series by Graham Brown<br />Pa...
1 Advocacy<br />Spreadability is Credibility Give them enough social currency, focus on marketing "with" as opposed to "to...
“A really cool, funky ad may capture your attention, but it still doesn’t make you care" Founder Jones Soda Peter Van Stol...
3 Attention<br />The brain only processes 5% of the information it "sees" on an ongoing basis. Youth don’t wake up thinkin...
4 Authenticity<br />What is your backstory? How trustworthy are you? <br />
5 Backdoor Competition<br />Your competitors are not who you think they are. Competition is the company that commands Bran...
6 Beachheads<br />Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas<br />...
7 Brandwidth<br />Brandwidth = trust + attention<br />High in demand, short in supply: brandwidthis the raw material of yo...
8 Brand Custodians<br />Who really owns the brand?<br />
9 Clarity<br />Brand clarity is power. Who are you unashamedly not catering for?<br />“Be #1 in your market or change your...
In the pre-digital era all consumption was a compromize<br /> 10 Compromize<br />Without compromize there can never be ano...
Come meet mobileYouth® on our world tour 2009<br />http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-200...
Add GB on Twitter grahamdbrownAdd GB on Facebook www.facebook.com/profile.php?id=569029896<br />Download more presentation...
For FREE Youth Trends Reports visit:<br />YOUTHTRENDSREPORT.COM<br />
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(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

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Graham Brown mobileYouth.org presents part 1 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.

Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromize

FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com

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(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART ONE

  1. 1. 50<br />Youth marketing<br />keywords<br />you need<br />to know<br />Part 1 of a new5 part series by Graham Brown<br />Part One (1-10)(Advocacy to Compromize)<br />
  2. 2. 1 Advocacy<br />Spreadability is Credibility Give them enough social currency, focus on marketing "with" as opposed to "to<br />
  3. 3. “A really cool, funky ad may capture your attention, but it still doesn’t make you care" Founder Jones Soda Peter Van Stolk<br /> 2 Annoyvertising<br />
  4. 4. 3 Attention<br />The brain only processes 5% of the information it "sees" on an ongoing basis. Youth don’t wake up thinking about your brand <br />
  5. 5. 4 Authenticity<br />What is your backstory? How trustworthy are you? <br />
  6. 6. 5 Backdoor Competition<br />Your competitors are not who you think they are. Competition is the company that commands Brandwidth across multiple categories<br />
  7. 7. 6 Beachheads<br />Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas<br />“We are moving from an era of finding customers for our products to one of finding products for our customers“(Seth Godin)<br />
  8. 8. 7 Brandwidth<br />Brandwidth = trust + attention<br />High in demand, short in supply: brandwidthis the raw material of youth marketing<br />
  9. 9. 8 Brand Custodians<br />Who really owns the brand?<br />
  10. 10. 9 Clarity<br />Brand clarity is power. Who are you unashamedly not catering for?<br />“Be #1 in your market or change your market”Jack Welch<br />
  11. 11. In the pre-digital era all consumption was a compromize<br /> 10 Compromize<br />Without compromize there can never be another Beatles<br />
  12. 12. Come meet mobileYouth® on our world tour 2009<br />http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation<br />
  13. 13. Add GB on Twitter grahamdbrownAdd GB on Facebook www.facebook.com/profile.php?id=569029896<br />Download more presentations @ www.mobileYouthnet.com<br />Follow the blog @ www.mobileYouth.org<br />
  14. 14. For FREE Youth Trends Reports visit:<br />YOUTHTRENDSREPORT.COM<br />

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