View From The Top-01

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View From The Top-01

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View From The Top-01

  1. 1. Entering theMobile Internet Era CHINA MOBILE Wang Jianzhou February 15, Barcelona
  2. 2. The Mobile Internet Era Smart Phone Tablet Voice+SMS Notebook N t b kVoice Desktop computer 3
  3. 3. Mobility Changes Life Eyes+Enables people to seefurther, hear more, Ears +spread voice afar, andcreated many new t dapplications Mouths + 4
  4. 4. Mobile Networks are Everywhere 70. 00% 62. 50% 60. 00% 56. 30% 48. 50% 50. 00% 41. 60% 40. 00% 35. 30% 30. 30% 30. 00% 25. 25 90% 21. 10% 20. 00% 16. 10% 11. 50% l 6. 70% 10. 00% 0. 00% 9月 年 年 年 年 年 年 年 年 年 年 00 01 02 03 04 05 06 07 08 09 年 10 20600 million subscribers640,000 base stations98% population coverageHighest base station at 6500 altitude,Hi h t b t ti t 6500m ltit dcovering the summit of Mt Qomolangma.Communication services for Olympic TorchRelay 5
  5. 5. How to cope with the explosive growth in data trafficbrought by Mobile Internet?How to respond to the changes in business modelderived from Mobile Internet?Actively develop Machine to Machine (M2M)applications 6
  6. 6. How to cope with the explosive growth indata traffic brought by Mobile Internet?Mobile Terminal: Cellphone C ll h Dongle Tablet ……..?Mobile NetworkM bil N t k 2G 3G 4G ………? 7
  7. 7. Extend WiFi CoverageEffectively alleviate traffic congestionDeploy WiFi hotspots in high data usage areasCreate user-friendly WiFi experience essentialMake WiFi connectivity a default function 8
  8. 8. Kick off LTE Network Rollout• Long Term Evolution? Or Short Term Evolution?• Large-Scale TD-LTE demo network at Shanghai EXPO• Large Scale TD-LTE Network trial in 6 major cities• Convergence of FDD LTE and TD-LTE•LLaunch TD LTE I i i i h TD-LTE Initiative Measurement Operators vendors Infra vendors Antenna Chipset vendors vendors d Terminal vendors 9
  9. 9. How to cope with the explosive growth in data trafficbrought by Mobile Internet?How to respond to the changes in business model p gderived from Mobile Internet?Actively develop Machine to Machine (M2M) y papplications 10
  10. 10. How to respond to the changes in business model derived from Mobile Internet? Mobile Internet 11
  11. 11. Advocating an Open System Terminal VendorsTelecom System OPEN or CLOSEDVendors ??? TelecomContent OperatorProviders Customer Internet companies ServiceProviders Telecom Business Open system Terminal Content Distributors vendors p providers Business Models Telecom operators Terminal Vendors APP STORE Content Internet Providers P id APP STORE Customer Companies Telecom Operators APP STORE 12
  12. 12. App Store (Mobile Market) and Open Mobile System (OPhone) 旗舰产品 OPhone LG TB200 华为 T2211 多普达 8388 MOTO LG GW880 Snapper ZTE U230 海信 HS-N51 新邮通 N330 低端产品ZTE U720 酷派 F800 三星GT-I8180C Handset Client Developer Community (Apps) WAP Business Camps App downloads Digital products ( Digital products) WWW Mobile shop p 13
  13. 13. Avoid Becoming Dumb PipesIn the Mobile Internet era, lack ofinnovation will turn telecomoperators into dumb pipesApple Sky market Widows iPhone Symbian Android MobileTelecom Operator Networks(Fixed line,Mobile,WiFi,WiMAX) 14
  14. 14. Launch Wireless City Project to Access the Internet Anytime, AnywhereNetwork☆ 2G and 3G for wireless coverage☆ Use WIFI for high speed access in heavy data traffic areas: 2G Network 3G Network WIFI Network☆ Service:Voice, SMS, MMS, ☆ Service:Video call, Video ☆ Service:HD VOD Stream, Mobile Internet , ☆ Terminal:Handset Terminal:Handset, WAP, Mobile Internet WAP M bil I t t ☆ Terminal:Handset, Dongle☆ Terminal:Handset Notebook, Tablet 15
  15. 15. How to cope with the explosive growth in data trafficbrought by Mobile Internet?How to respond to the changes in business modelderived from Mobile Internet?Actively develop Machine to Machine (M2M)applications li ti 16
  16. 16. Actively Develop Machine to Machine (M2M) Applications ( ) li iInternet of Things is an information network that connects differentobjects and enables the communication between people and objectand among objects. “Things”: machines, devices, vehicles, etc., including animals and plants Internet of Things enables smart g processing of objects throughout production production, logistics and consumption Internet of Things has great potential to penetrate into various areas 17
  17. 17. Structure of Internet of Things (M2M)Overall sensing: gUse RFID, sensor, locator, 2Dbarcode etc. to collectinformation anytime,anywhereReliable transmission:Utilize convergence ofcommunication networksand the InternetSmart Processing:Apply computingtechnologies to analyzedata,data smart control ondifferent objects 18 18
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