Pim showcase introduction-barcelona_2009

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PIM- Personal IM Show Case Mobile World Congress 2009

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Pim showcase introduction-barcelona_2009

  1. 1. AGENDA   GSMA Introduction –  Ana Tavares, Director of Strategic Initiatives, GSMA –  John Darnbrough, Market Development Manager, GSMA   Keynote: MTS Personal Instant Messaging –  Pavel Roytberg, Head of Product Development, MTS   Communications in Context: Enabling the Next Generation User Experience –  Glen Murray, VP Global Sales, Neustar   Mobile Instant Messaging: From Deployment to Enrichment –  Guy Reiffer, VP Marketing, Colibria   Community Building in an IM Environment: From Social Messaging to Social Media. –  ArunTanksali, VP Technology, BhartiTelesoft   Wrap up and Q&A© GSM Association 2007
  2. 2. Personal IM Show Case Mobile World Congress 2009 Connecting Mobile Communities GSMA Introduction John Darnbrough, Market Development Manager 17th February 2009Restricted - Confidential Information© GSM Association 2007All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  3. 3. What is Personal IM?   The 1st step for operators to enhance their present messaging services, to include: –  Threaded conversations –  Multi-party/Group messaging –  Presence   As for all Person to Person communication services, interoperability remains key for a successful service.   GSMA’s role has focused on facilitating and accelerating interoperability, as well as experience sharing to ensure: –  Country wide interoperability –  Potential barriers are identified and overcome –  A smooth path to service success© GSM Association 2007
  4. 4. What is it all about?   Personal IM is all about… –  Creating connected IM Communities instead of silos –  Driving usage through interoperability (network effects) –  Maintaining the customer relationship (using existing customer address) –  Bringing IM to the world’s largest existing community not creating a new one Mobile is already the world’s largest messaging community. Let’s take new services & features to our existing community. Remember, text-based IM is just the beginning!© GSM Association 2007
  5. 5. Momentum is building for PIM services New live and interoperable PIM services since Barcelona 2006 # live PIM services PIM took > 2 years before 1/3 of committed MNOs launched service© GSM Association 2007
  6. 6. With different ways to bring the service to market Service positioning Service availability - SMS evolution •  Downloadable clients /The next generation of text Embedded clientsmessages – a better SMS •  PC clients / WAP / Java / Symbian / SMS based OR •  Presence enabled phone book - Mobile IM and separate IM embedded clientAn extension of PC instantmessaging on mobile phones •  SMS continuity Main reasons for the differences •  Broadband penetration and maturity of the mobile market •  Subsidisation of handsets •  Importance of the Fixed Internet IM communities© GSM Association 2007
  7. 7. Keep in touch   Sign up to our newsletters   Attend events   Visit the website & operator portal   Download resource materials including: –  How to Launch Guide –  Service Guidelines –  Technical Implementation Guides   Talk with our team© GSM Association 2007
  8. 8. AGENDA   Keynote: MTS Personal Instant Messaging –  Pavel Roytberg, Head of Product Development, MTS   Communications in Context: Enabling the Next Generation User Experience –  Glen Murray, VP Global Sales, Neustar   Mobile Instant Messaging: From Deployment to Enrichment –  Guy Reiffer, VP Marketing, Colibria   Community Building in an IM Environment: From Social Messaging to Social Media. –  ArunTanksali, VP Technology, BhartiTelesoft   Wrap up and Q&A© GSM Association 2007
  9. 9. Personal IM Showcase: “Connecting Mobile Communities” Thanks to our sponsors for this event:Restricted - Confidential Information© GSM Association 2007All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

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