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Messaging!Market Europe IMPS deployed Strong RCS C & S Asia IMPS & 3rd Party IM Popular. Interconnect key. North America High Growth SMS phase Converged services emerging. Hub is key S E Asia Mixed market of IMPS & SIP. Content key Latin America Africa Strong requirement Strong Competitive for IMPS. Apps & market for IMPS Hubbing key service providers. Content is key
Building communities • Accessibility from first use • Community size (interconnect) • Community interest • Content • Developers • Chat rooms • Single access to multiple communities • Messaging • Social networks
The need for interconnect to maximise community Operator A (SIP SIMPLE) IM • Messaging!hub!key!in! PRESENCE SMS-MMS expanding!community • Inter"operator!Operator B (IMPS) messaging!and! IM Operator C (SMS / MMS) presencePRESENCE • Legacy!continuity Messaging SMS-MMS Hub • Traditional!IMSMS-MMS • Security – Anti!Virus – Anti!Spam IM PRESENCE IM Communities
Agenda• MIM Market today• Key points in rolling out service• Moving from deployment to enrichment – App Center – Social Network Gateway• Conclusions