PIM - Messaging From Deployment to Enrichment

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PIM - Messaging From Deployment to Enrichment

PIM - Messaging From Deployment to Enrichment

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  • 1. MessagingFrom!Deployment!to!EnrichmentGuy ReifferVP Colibria Marketing
  • 2. Agenda• Messaging Market today• Building communities• Moving from deployment to enrichment – App Center – Social Network Gateway• Conclusions
  • 3. Colibria!at!a!glance• The!leading!Messaging,!Presence!and!Social!Network!Gateway!provider • SIP!&!IMPS!based!solutions • App!Center!and!Social!Network!Gateway!add!value!to! Messaging!services • RCS!Portfolio!of!SIP!IM,!Presence!&!Network!Address!Book• Rapid!growth!since!inception!in!2000 • Over!30!customers!with!addressable!base!of!350!million! subscribers!worldwide • Strong!customer!growth!globally!with!increasing! momentum!in!the!Americas,!Africa!and!Asia•Headquartered!in!Norway,!with!offices!in!the!UK,!Spain,!Malaysia,!Belgium,!USA,!Singapore!and!the!Philippines•Funded!by!long!term!investors
  • 4. Messaging!Market Europe IMPS deployed Strong RCS C & S Asia IMPS & 3rd Party IM Popular. Interconnect key. North America High Growth SMS phase Converged services emerging. Hub is key S E Asia Mixed market of IMPS & SIP. Content key Latin America Africa Strong requirement Strong Competitive for IMPS. Apps & market for IMPS Hubbing key service providers. Content is key
  • 5. Building communities • Accessibility from first use • Community size (interconnect) • Community interest • Content • Developers • Chat rooms • Single access to multiple communities • Messaging • Social networks
  • 6. The need for interconnect to maximise community Operator A (SIP SIMPLE) IM • Messaging!hub!key!in! PRESENCE SMS-MMS expanding!community • Inter"operator!Operator B (IMPS) messaging!and! IM Operator C (SMS / MMS) presencePRESENCE • Legacy!continuity Messaging SMS-MMS Hub • Traditional!IMSMS-MMS • Security – Anti!Virus – Anti!Spam IM PRESENCE IM Communities
  • 7. Agenda• MIM Market today• Key points in rolling out service• Moving from deployment to enrichment – App Center – Social Network Gateway• Conclusions
  • 8. Building communitiesApplications • Apps!appear!as!a!contact!in!user’s!contact! list!and!act!as!an!interface!to: • Social!networks • Internet!instant!messaging • Content • Applications!and!games • Always!available!to!the!user • Intuitive!IM"based!interaction • Access!point!for!premium!content!driving! revenue 3rd party SIP RCS Native Colibria • Instant!delivery!of!new!services Clients Clients Clients • Strengthens!customer!relationship
  • 9. Building communitiesApplications• Hosted!App!Center • allows!operator!to!launch! new!services!without! additional!integration•Existing!messaging!client! • ensures!maximum!handset! coverage• Apps!can!be!free!or!charged!via • Premium!SMS • Local!Billing!App • or!CDR
  • 10. Apps!available Facebook™ ICQ™ Shopping Flickr™ Google!Talk™ Currency Twitter™ Weather™ Translate Windows!Live! Messenger™ Google!Map™ Email Yahoo!! Stocks Alice!AI!buddy Messenger™
  • 11. Social!networks •Mobile!phone!is!becoming!a!hub!for! consuming!&!publishing!to!social!networks •But!Colibria!YouGov survey!Dec!2008 •Only!9%!of!Social!Network!users! access!through!mobile •65%!use!the!browser •39%!think!push!updates!would! improve •78%!use!messaging!within!Social! network •Interactive!mobile!service!is!required!to! access!multiple!social!networks
  • 12. Social!networks Social!Network!Gateway • Integrate!once!/!Access!multiple!social! networks • Uses!existing!messaging!client!or!any! embedded!or!3rd party!SIP!client • Combines!messaging!and!social! network!experience!in!a!single!UI •Interactive!delivery!of!key!social! features: • Lifestream &!‘Pokes’ • Post!content/photos • Jump!off!to!full!site!if!required •Single!setting!of!status!across! messaging!and!social!networks •Post!pictures!to!multiple!sites 3rd party SIP RCS Native Clients Colibria Clients Clients
  • 13. Network!Address!Book • Merge!contact!lists!from!Phone,! Internet!IM!and!Social!networks • Users!can!edit!their!profile!online – Control!what!to!synchronise – Public!or!private!profiles – Create!ad"hoc!or!network!contacts • Search!on!any!field!of!public! profiles – Search!also!on!interests,!groups! etc.
  • 14. Demonstration
  • 15. Conclusions• Messaging!communities!have!now!been! deployed• Users!can!now!interact!with!applications• Applications!drive!usage• Social!Network!integration!builds!extended! communities• Can!be!achieved!independent!of!underlying!SIP!or! IMPS• Seamless!Hub!removes!barriers!and!delivers! scalability