mWellness: Remote Monitoring and Preventative Cre 02

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mWellness: Remote Monitoring and Preventative Cre 02

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mWellness: Remote Monitoring and Preventative Cre 02

  1. 1. Copyright © 2011 Accenture All Rights Reserved. 1
  2. 2. Mobile World Congress 2011 Always On On. Always Connected. Now What? Capitalizing on the Opportunities of a Networked World Preparing for Takeoff A consumer focused view of the emerging market for mHealth consumer-focused Lisa Mitnick February 14 2011 14,Copyright © 2011 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
  3. 3. A mandate for mHealth 18 Health Expenditures as Percent of GDP p 16.0 Countries sampled in consumer research 16 14 12 11.0 10.8 10.4 10.2 10.1 10.1 9.9 9.8 9.8 9.6 10 9.3 9.2 9.1 8.9 8.7 8.7 8.5 8.4 8.2 85 84 82 8.1 7.7 7.6 7.4 8 7.3 6.8 6.8 6.4 5.9 5.7 6 4 2 0Source: Congressional Budget Office 2009Copyright © 2011 Accenture All Rights Reserved. 3
  4. 4. Increased attention pays off, but has historically been hard to h d t scale l “Super Utilizer” Super Utilizer • Disproportionate spend • Targeted response Non-compliance • Readmissions • Emergency room visits Home visits • One size fits all approach pp • Shortage of healthcare workershttp://www.newyorker.com/reporting/2011/01/24/110124fa_fact_gawandeCopyright © 2011 Accenture All Rights Reserved. 4
  5. 5. mHealth promises a way to scale individual attention l i di id l tt ti Connected devices • Remote monitoring • Early warning signs • User feedback Improved compliance • Virtual communications • Medication alerts • Remote diagnostics g • Reduction in visits • CompanionshipCopyright © 2011 Accenture All Rights Reserved. 5
  6. 6. mHealth industry is gearing up New devices New services Smartphone apps p pp Pilots • Clinics • Insurers • Developers • Network operatorshttp://www.bosch-telehealth.co.uk/content/language1/html/55_ENG_XHTML.aspxCopyright © 2011 Accenture All Rights Reserved. 6
  7. 7. Accenture Research into consumer adoption of mHealth H lth Gen X Baby BoomersSample skewed to people who are tech Sample skewed to people with heathsavvy problems• 25 to 45 years old • Over 55• Must own smartphone • Must have chronic condition• 1,000 on-line interviews across 4 countries • 1,000 on-line interviews across 4 countries• C d t d S t b 2010 Conducted September, • C d t d S t b 2010 Conducted September Countries: US, UK, Canada, Australia Chronic conditions: Arthritis, Asthma, Cancer, CHF, other cardiovascular, COPD, DiabetesSource: Accenture: Mobility Comes to Healthcare Consumer Research, Fall 2010. Copyright © 2011 Accenture All Rights Reserved. 7
  8. 8. Consumers see benefits for both mHealth devices and mHealth communications H lth i ti mHealth Devices mHealth Communications You have devices at home that you You can communicate with medical rated useful and they are linked to professionals on a regular basis the medical professionals and through use of telephone calls, video caregivers who oversee your conferencing, conferencing text messaging condition 43% Increase your overall quality of care y q y 36% 40% Increase your physical fitness 29% Decrease the number of trips you now make to 38% medical facility 34% 28% Decrease the number of emergency room visits 24% Decrease the number of at-home visits by 18% healthcare professional 12%Source: Accenture: Mobility Comes to Healthcare Consumer Research, Fall 2010. Copyright © 2011 Accenture All Rights Reserved. 8
  9. 9. Consumers are more comfortable sourcing information from web than h i th sharing it Consumers do have an interest in their health… Looked up health information on the Internet 68,0% Would like to get more involved in own treatment 56,0% 56 0% …But they are not in the habit of discussing it with others But Exchanged email with friends regarding your health 27,0% Discussed your health on a social network such as Facebook 11,0% Sent an email to a healthcare professional regarding your health 11,0% needs Participated in a health-oriented Website 9,0% Put or updated your medical record on the Internet using Microsoft 3,0% HealthVault, Google Health or a similar service Used teleconferencing to communicate with a healthcare professional 3,0%Source: Accenture: Mobility Comes to Healthcare Consumer Research, Fall 2010. Copyright © 2011 Accenture All Rights Reserved. 9
  10. 10. mHealth devices not top of mind even to tech savvy consumers Consumers are already experienced users of connected devices… * Gen X sample required smartphone ownership Mobile phone 90,0%* Desktop computer 76,0% Laptop computer or eBook 63,0% Digital bookreader (such as Kindle or Nook) 5,0% Tablet computer (such as iPad) 4,0% …But currently mHealth devices have low consumer awareness Read about or discussed in-home healthcare or fitness devices that 9,0% connect to the Internet A healthcare o fitness de ce t at co ects to t e Internet a d ea t ca e or t ess device that connects the te et and 6,0% 6 0% monitors your health Own An emergency alert device that lets you call for help 3,0% An implanted medical device (such as a pacemaker) 3,0%Source: Accenture: Mobility Comes to Healthcare Consumer Research, Fall 2010. Copyright © 2011 Accenture All Rights Reserved. 10
  11. 11. There is real interest in mHealth, but the market needs education d d ti When promoted consumers rate mHealth devices as “very useful” * Boomer only ** Gen X only A device that automatically calls for help if you fall 38,0%* A bathroom scale that tracks and charts your weight over time , 32,0% A device that tracks your activity level and amount of exercise 32,0% A device that notifies healthcare professionals if the monitored data 32,0% 32 0% indicates an abnormal condition A device that continuously monitors and tracks bodily signs specific to your 30,0% own health needs A device that tracks your eating habits 28,0% 28 0% An exercise machine that lets you compare your workout scores and 27,0%** compete with others on the Internet An electronic medical record that automatically records and graphs the 25,0% data from multiple health and fitness devices An electronic pill box that alerts you when it’s time to take your medications 24,0% A device that dispenses medication in response to the monitored data 21,0%Source: Accenture: Mobility Comes to Healthcare Consumer Research, Fall 2010. Copyright © 2011 Accenture All Rights Reserved. 11
  12. 12. Unclear whether Gen-Xers or Baby Boomers are the better b tt market k t Gen Xers see more value in mHealth Devices 49% Would increase overall quality of care 37% 49% Willing t Willi to pay at least $10 per month of own money tl t th f 29% … and in mHealth Communications 40% Would increase overall quality of care 33% 39% Willing to pay at least $10 per month of own money 18% But Baby Boomers have the greater need 19%Visit doctor or medical facility at least once per month y p 37% 15% Describe health as only fair or poor 45% Gen-Xers Gen Xers Baby BoomersSource: Accenture: Mobility Comes to Healthcare Consumer Research, Fall 2010. Copyright © 2011 Accenture All Rights Reserved. 12
  13. 13. Majority of consumers do not make the connection between mHealth and a decrease in healthcare costs h lh mHealth Devices Decrease About same Increase Your own cost for healthcare 25% % 50% % % 16% The total cost of healthcare – regardless of who pays 27% 45% 20% mHealth Communications Decrease About same Increase Your own cost for healthcare 25% 51% 15% The total cost of healthcare – regardless of who pays 25% 45% 19%Source: Accenture: Mobility Comes to Healthcare Consumer Research, Fall 2010. Copyright © 2011 Accenture All Rights Reserved. 13
  14. 14. United States stands out as a developed- world market for H lth f mHealth US consumers are more concerned about healthcare costs 86%Concerned that healthcare costs are increasing too rapidly 64% 70% Pay at least some of healthcare costs out of own pocket 51%Worry that health issues could result in economic hardship 39% 23% 28% Worry that won’t be able to afford medical visits 14% 38% Suspect that some medical procedures are unnecessary 23% US consumers are somewhat faster to adopt technology 18% Have sent email to healthcare professionals p 9% 18% Have participated in a health-oriented Website 6% US Consumers Average for Canada, UK & AustraliaSource: Accenture: Mobility Comes to Healthcare Consumer Research, Fall 2010. Copyright © 2011 Accenture All Rights Reserved. 14
  15. 15. Implications for mobile network operators t k t• Stake t St k out a position in the still emergent mHealth ecosystem now iti i th till t H lth t• Focus should be on systems, not individual applications (whole person view)• Increase awareness of mHealth to consumers to drive trial and adoption• Show consumers how mHealth can reduce costs and improve their health• Gen Xers Gen-Xers will be more attuned to mHealth offers, but Boomers offer bigger payback so worth educating and investing in• Focus on mHealth devices/apps over communications when targeting consumers• Strategy should embrace both institutional and consumer distribution channels − United States represents especially good mHealth opportunity for targeting consumers − Single payer systems should prove easier to penetrate on institutional sideCopyright © 2011 Accenture All Rights Reserved. 15
  16. 16. Copyright © 2011 Accenture All Rights Reserved. 16
  17. 17. Copyright © 2011 Accenture All Rights Reserved. 17
  18. 18. Copyright © 2011 Accenture All Rights Reserved. 18

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