Moderator: David Pringle, Freelance Media Relations Consultant &CommentatorPierre Geslot, Head of mPublishing and Future Strategies, France TelecomJuan Lopez‐Valcarcel, Director, Digital Product, Pearson PLCNate Simmons, SVP of Consumer Marketing, Time IncPeter Meier, CTO, metaioMitch Lazar, CEO, TapTu
M-PublishingM Publishing : theOperator PerspectivePierre Geslot, Head of E-paper and Print Content digitization Dpt
mPublishing 2006 Digital Publishing 2011 I expand my content to take I restrain my advantage of all the content to fit a capacities of mobile phone connected devices What ki d f Wh t kind of specific ifi Is I my paper business b i5 content can I makeFRANCE TELECOM GROUP RESTRICTED for model endangered ? mobile users ?
It’s all about devices – for the moment Various form factors (flexibility ?) Tablets Fast & Generic color « epaper » rehistory High quality Low cost w hPr Dedicated E-readers 2008 2010 2012 >2014 6 FRANCE TELECOM GROUP RESTRICTED
Perceived value : paper vs digital nt Conten Site web Site web Paper Paper Paper Paper PC Mobile Mobile PC et e-PC Tablet Paper Device D Today, value is correlated to reading comfort and similarity with the paper content Pdf = digitize the paper experience to install a pay model Web subscription = define the value of immaterial Tomorrow : New kind of media, new kind of bundles, embedded services => mixed models 7 FRANCE TELECOM GROUP RESTRICTED
Read and Go by Orange2 shops 3 readers download •Press and Books •For Books, press and comics •Mobile phone billing •Mobile phone billing •Ergonomics adapted to each kind of content •Ergonomics adapted to each kind of content 2 1 38 Available on AndroidTELECOM GROUP RESTRICTED FRANCE first, since december 2010
Read&Go service architecture overview End-user E d Orange Read&Go servicePublishers E-Readers Interface Smart Phones Statistiques Agregation Platform Diffusion Platform Tablets •Content Adaptation •Service provisioning and user management PC HDTV9 FRANCE TELECOM GROUP RESTRICTED
The future : finally fulfill user’s needs EMPOWERMENT : Digital must help me to do more, not less CATALOG : Large and diversified ! DEVICES : Freedom of choice ! Freedom of switch ! FILE FORMATS : I don’t care ! PRICES : Attractive prices and/or bundles SHARE with family and friends CUSTOMER SERVICE FUTURE PROOF What kind of ecosystem can fulfill user’s needs ?10 …No one canGROUP that alone FRANCE TELECOM do RESTRICTED