Keynote: John Chambers
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Keynote: John Chambers



Keynote: John Chambers

Keynote: John Chambers



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Keynote: John Chambers Presentation Transcript

  • 1. Creating Next Generation MobileInternet Experiences Together Evolution of the Mobile Internet John Chambers Chairman and CEO Cisco
  • 2. Our World is Changing… Evolution of Mobile Internet Innovation Video Key Enabler New Competitors Speed / Scale / Reach / OpenEconomic Growth / Jobs Standard of Living / Productivity Social Networking All Industries, Governments Mobile Broadband Country Growth / Stability Information Economy Networked Economy e o ed co o y
  • 3. Markets In Transition…Mobility Effect y Changing the Internet, Business Models Healthcare Music Movies Retail Books A t Autos Service News TV Providers Traditional Traditional Business Business Model ModelMost StressedM t St d Less St L Stressed d Airlines Utilities Pharma Banking Public Sector Always on Environment… Now Reality
  • 4. Networked Economy 2010 Collaboration / Web 2.0 2008 Network is the Platform 2006 Network of Networks 2000 All in one Data / Voice / Video 1997“Market Transitions Wait For No One”
  • 5. Users Demanding More… Any to Any Consumers Businesswant more personalized users demand greater experiences productivity experiences More Visual More Collaboration… Video More Social Productivity / Profits More Personal New Social Business Models All About Mobility Mobility Key… Always On
  • 6. …the World is on the MOVE 5B+ Mobile Devices 6.3 Exabyte / month+1.5B M2M Devices .24 EB / month - 2010 2015 Video 66% of All Mobile Traffic Source: Cisco VNI
  • 7. Mobile Operator’s Opportunity on the MOVE Cloud Increase Revenues B2B2C Business Model Data Traffic ata a c Enable Content and Ad Partnerships Mobile Reduce Costs Manage “Over The Top Over Top” Network Optimal use of expensive assets Fixed ARPU per bit Improve Experiences 3 screen experience and sessions Video quality experience ClientBreaks Existing Models… Models Moore’s Law
  • 8. Move the Mobile Internet Monetization, Monetization Optimization and Video Experience Immersive Mobile Video Experience I i M bil Vid E i Monetization MOVE Optimization Comprehensive, Integrated, IntelligentMobility and Video Characteristics Every Service… Not Separate
  • 9. Example Cisco Videoscape Experience Immersive and Consistent Infinite Managed and Content Sources Unmanaged Devices Managed and Unmanaged NetworksBring TV + Internet + Communications + Mobility… TOGETHER Enabled by Service Providers
  • 10. Power of Cloud + Network + Clients Quality of Experience Assurance: SP Network Advantage Network Network Cloud Client Cloud ClientClient Connects with Cloud, But Quality of Experience Depends on Network Network I t lli N t k Intelligence Ensures the Quality Experience E th Q lit E i
  • 11. Videoscape Architecture Conductor CloudCRS-3 Videoscape Media Suite Videoscape Media Suite CRS-3 Conductor Cloud Si
  • 12. The Mobile Internet… Changing the Way We Work, Live, Play and Learn Work Live New Mobility and Video Experiences… Quality, Content, Openness, IntegrationIntelligent Networks Enable Service Providers to DeliverNetwork + Cloud + Devices… Growing Revenue / Profits
  • 13. Thank you. you