How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase
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How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase

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How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase

How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase

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How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase How to Drive Customer Usage of Mobile Financial Services- 01 jan chipchase Presentation Transcript

  • Mobile Money Afghanistan JAN CHIPCHASE
  • rising mobile penetration50% DENSITY, MANY MULTIPLE SIM OWNERS, AFGHANISTAN TELECOM REGULATORY AUTHORITY, 2010
  • ~4% banking penetration CGAP: 83 ACCOUNTS PER 1,000 PEOPLE, MANY WITH MULTIPLE ACCOUNTS
  • team
  • team
  • ~56 participants 25 IN-DEPTH INTERVIEWS; 8 HOME VISITS PAST, PRESENT AND POTENTIAL FUTURE M-PAISA USERS; PEOPLE WITHIN THE AGENTECOSYSTEM; MANUAL LABOURERS; POLICE OFFICERS; ENTREPRENEURS; RADIO PRODUCER; CHEMIST; TEACHER; FACTORY WORKERS; STUDENTS; SECURITY GUARDS; ELECTRICIAN; STORE CLERKS; LOCAL NGO WORKERS; CORNER APP STORE OPERATORS; FARMERS 44 MALES / 12 FEMALES RANGE OF RELIGIOUS; ETHNIC; SOCIO-ECONOMIC BACKGROUNDS
  • research challenges
  • money i taboo is
  • ramadan
  • elections i
  • gender divide i i
  • security i
  • what did we learn?
  • stores of value
  • stores of value
  • stores of value
  • stores of value
  • the risks of cash i
  • informal crediti i
  • everyday graft
  • financial, mobile, textual literacy
  • trust i institutions in i i i
  • tangible vs. digital i i i
  • finding an agent i i
  • social i burden
  • chicken & egg i
  • mobile = disruptive
  • ‘the mobile phone is the the biggest enabler of love ggmarriages in Afghanistan today’ FEMALE, 20