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The Three Pillars of Mobile Marketing
 

The Three Pillars of Mobile Marketing

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See & hear the presentation at www.mobilewebup.com/webinars with live Q&A and a free gift for all who attend.

See & hear the presentation at www.mobilewebup.com/webinars with live Q&A and a free gift for all who attend.

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    The Three Pillars of Mobile Marketing The Three Pillars of Mobile Marketing Presentation Transcript

    • The Three Pillars Of Mobile Marketing Webinar Presentations Every Week On Mobile Web Marketing Sign up atwww.mobilewebup.com/webinars/ Copyright 2012 Mobile Web Up
    • Copyright 2012 Mobile Web Up
    • How Big Is Mobile? Current estimate: 115 Million ConsumersBrowse the web on mobile Each month in the USA Source: comScore http://mobilewebup.com/stats Copyright 2012 Mobile Web Up
    • 24% 30% Growth for Mobile Web in 2011! From 85.6 Million To 111 Million st st Jan 1 to Dec 31 , 2011 Source: Mobile Web Up analysis of public comScore data Copyright 2012 Mobile Web Up
    • Mobile is BIGGER.More people worldwide use mobile text messaging than email.More people worldwide have mobile phones than have computers.More people worldwide have mobile phones than have credit cards.More people worldwide have mobile phones than have FM radios. Copyright 2012 Mobile Web Up
    • Mobile as aMass Media Copyright 2012 Mobile Web Up
    • Benefits of Mobile●first truly personal mass media●first always carried mass media●first always on, always connected massmedia●only mass media with a built in paymentchannel (SMS payments, itunes, NFC)●only mass media with social context Copyright 2012 Mobile Web Up
    • Three Pillars of Mobile Mobile AppsText Messaging (SMS, MMS) Mobile Internet Copyright 2012 Mobile Web Up
    • Three Pillars Mobile Apps 37.6%Mobile Internet 49.0%Text Message 74.1% http://mobilewebup.com/stats Copyright 2012 Mobile Web Up
    • Mobile Apps Key Advantage: Richer, more engaging experiences possibleMore than with SMS or mobile web Copyright 2012 Mobile Web Up
    • Mobile Apps Disadvantage: Higher cost per % reachedCapital investment is worthwhile for brands. May not be for smaller orgs Copyright 2012 Mobile Web Up
    • Mobile AppsRequire a Marketing Budget Bureaucracy of App Store Submission process Copyright 2012 Mobile Web Up
    • Text Messaging Biggest benefit:Very Wide Reach.Over 74% in the USA in 2012 Copyright 2012 Mobile Web Up
    • Text Messaging Other benefits:High open rates (95-98%) Immediacy (4 min!) Copyright 2012 Mobile Web Up
    • Text Messaging Downside:Least expressive/interactive. 160 characters of text Copyright 2012 Mobile Web Up
    • Mobile Web Relatively high reach +Rich, engaging interactivity Copyright 2012 Mobile Web Up
    • Mobile Web vs. Apps Mobile websites can...● Capitalize on your other web marketing ● Receive traffic from search engines Copyright 2012 Mobile Web Up
    • Copyright 2012 Mobile Web Up
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    • Mobile Vs. Desktop: Physical Differences●Smaller Screens●Different Interface – No Mouse or Keyboard●Huge variety of mobile phone devices ... Copyright 2012 Mobile Web Up
    • Many DevicesLiterally hundreds of distinct smartphones used in the USA right now... Each with their own quirks. New devices and platforms reaching the market almost continually. Copyright 2012 Mobile Web Up
    • Mobile Leverage PointsText message → Mobile Web/App Social Share → Mobile Web Mobile Web → Click-to-call Mobile Web → Mobile App QR Code → Mobile Web Copyright 2012 Mobile Web Up
    • Print → Mobile Web Lead FunnelOffline advertisement prompts people to view website on mobile phone. Transitions to more interactive experience that the prospect can carry with them Passive Prospect → Active Lead Copyright 2012 Mobile Web Up
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    • QR Codes (Also called “2D Barcodes”)When scanned with a phones camera, leads to a website. Copyright 2012 Mobile Web Up
    • Why QR Codes?●Make it easier for the prospect to visitwebsite (they dont have to type)●Allows different URLs for bettersegmentation and tracking Copyright 2012 Mobile Web Up
    • The Key With QR Codes: Make Sure the QR code address leads to a mobile friendly web-page.A QR code is only ever going to be scanned by a handheld device. Never a laptop, and rarely by an iPad! Copyright 2012 Mobile Web Up
    • “How To Get On the Mobile Web” Free Email Course http://mobilewebup.com/course/ Copyright 2012 Mobile Web Up
    • Mobile Web Consultation One-on-one Consultation with a Mobile Web Up specialist● What are the best opportunities in mobile for yourbrand... short, medium and long term?● Where should you start?● How can you take greatest advantage of your currentonline marketing?● Agency Partner Opportunity Copyright 2012 Mobile Web Up