The Mobile Web - Keep up if you can! Please ensure all mobile phones are TURNED ON but set to SILENT If your phone can connect to a WIRELESS NETWORK please connect now DO NOW! On a post-it note write down one thing you are hoping to get from this session Then stick it to the wall!
The Mobile Web - Keep up if you can! Sharon Steeples University of Essex IWMW2009 29 July 2009
Wireless and 3G for the minority… …sloooooooooow data for the majority
Why bother ? “ What sells the mobile Web is not how it is similar to the desktop web, but how it differs” - Mobile First, Web Second by Gaddo F Benedetti Personal Mobile Always on Proliferation Location aware
“ Any mobile web strategy must begin with an understanding of the target audience and what they want…
Ask yourself, what is relevant to my users and the tasks, problems, and needs they may encounter while being mobile? Begin answering that question and you’re guaranteed to start on the right foot.” - Mobile Web Design, Cameron Moll
“If we treat the mobile web as its own environment rich with possibilities, rather than a crippled extension of the desktop experience with restrictive limitations, we begin to understand how to embrace and even exploit these possibilities.” - Mobile Web Design, Cameron Moll