Webcast mobile get smart get ahead 2014


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Find out how to get mobile delivering value to your organisation!

Topics include:

• What customers are doing
• What is working
• Mobile strategies
• Best practice

Published in: Technology, Business
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Webcast mobile get smart get ahead 2014

  1. 1. mobileweb.co.uk WEBINAR: Mobile – Get Smart Get Ahead Hosts: Sean S. Kelly Martin Wilson Damian Stafford Official partners with Mobileweb Company © 2014
  2. 2. TOPICS Where are we now? Business Insight Strategy Best Practice Why Partner with Mobileweb? Mobileweb Company © 2014 mobileweb.co.uk
  3. 3. Mobile: Where are we now? Mobile is having a huge influence … • 97% of people over 16 years old in the UK own a mobile phone • Smartphone adoption rate is fastest in tech history • Faster than PC revolution of the 80’s • Faster than Internet revolution of the 90’s • Faster than social network revolution of the 00’s • Over 50% of Google’s searches now come from a mobile Mobileweb Company © 2014 mobileweb.co.uk
  4. 4. Mobile: Where are we now? Mobile is shaping the way we do things … • Typical person reaches for their mobile 150 times a day • People are increasingly turning to their mobile for everything • 91% keep their mobile device within arm’s reach • 65% started searching for information on a smartphone • 65% started shopping online on a smartphone • 45% of 18-34 year olds already use a mobile as the primary way to access online content Mobileweb Company © 2014 mobileweb.co.uk
  5. 5. Mobile: Where are we now? Mobile is fundamentally different … • Mobile is a very personal device, no one ever shares their mobile • Peoples needs are typically very different when on a mobile • Mobile internet use is likely to be highly circumstantial or situational • Immediacy is often critical, Patience and Tolerance far less • Typically want something, Actionable is a pre-requiste • 66% of customers have abandoned a shopping cart because of checkout issues Mobileweb Company © 2014 mobileweb.co.uk
  6. 6. Mobile: Where are we now? Get mobile right and results are significant … • Mobile is delivering real value to many organisations • Customers are engaging with an organisation through mobile • Average visits time of several minutes • Multiple pages being viewed • High volumes of measureable actions; calls and map requests • 94% of smartphone users search for local info, 51% visit the store and 29% make a purchase Mobileweb Company © 2014 mobileweb.co.uk
  7. 7. Mobile: Business Insights Those not reacting are losing out … • Less than 50% of organisations have a well-defined mobile strategy • Costing organisations in lost business • Missing out on attracting new customers via mobile Search (SEO) • Experiencing extremely high service bounce rates • Failing to convert visitors into potential customers • Equivalent to closing your website for over 2 days a week Mobileweb Company © 2014 mobileweb.co.uk
  8. 8. Mobile: Business Insights Those getting it wrong are losing out … • 61% leave if they don’t see what they are looking for right away • Poor optimisation for mobile creates barriers and loses customers • Unintuitive layout, scrollable pages, unnecessary content • Missing basic features and features that don’t work • Features not geared towards mobile; payment, mapping … • 75% abandon a shopping cart if they have to pinch and zoom Mobileweb Company © 2014 mobileweb.co.uk
  9. 9. Mobile: Business Insights Those that are reacting well are seeing results … • Significant uplift in online traffic and high conversion rates • Organisations are engaging customers and driving new value with significant • calls each month • map requests each month • transactions each month • Organisations are seeing ROI in 30–60 days Mobileweb Company © 2014 mobileweb.co.uk
  10. 10. Mobile Strategy Take a different approach … • Think mobile and mobile user needs and priorities • Think what will add value to the user and your organisation • Relevance, then inspire and differentiate • • Onward action is important Empower the decision process • Get in front of the user and focus on delivering value Mobileweb Company © 2014 mobileweb.co.uk
  11. 11. Mobile Strategy First impressions count … • Ensure your service works well on a full range of devices • Make life easy for the mobile user • • • Create an immediate reference point Only deliver relevant content and features Minimise page impressions and clicks • You have less than 5 seconds to make a good impression Mobileweb Company © 2014 mobileweb.co.uk
  12. 12. Mobile Strategy Features can make a big difference … • But, the basics are key • Optimise to deliver a seamless mobile experience • • Features and functionality enhance services Take advantage of device capabilities (click to call, nearest …) • Deliver mobile focused features (shopping cart, payment …) • Commercial integration has to be mobile friendly Mobileweb Company © 2014 mobileweb.co.uk
  13. 13. Mobile: Best Practice Awareness and Appeal … Get in front of potential customers … • Optimise effectively for search • Device detection and re-direct • Demonstrate you get mobile Design is critically important … • Small does not = poor design • Deliver consistency • Must reflect the brand and values Mobileweb Company © 2014 mobileweb.co.uk
  14. 14. Mobile: Best Practice Action and Reaction … Usability and features really matter … • Key features must be accessible & work • Content and services must be actionable • Scrolling kills customer experience Measure everything and refine … • Measure results and effectiveness • Develop based on knowledge & insight Mobileweb Company © 2014 mobileweb.co.uk
  15. 15. THINKING MOBILE: make the right choice THINKING MOBILE: make the right choice GET … S – Strategic M – Mobile A – Audience and device Aware (ADA) R – Relevant T – Technology agnostic Mobileweb Company © 2014 mobileweb.co.uk
  16. 16. THINKING MOBILE: Get Smart Get Ahead Sean S. Kelly m: +44 7922 818 205 e: sean@mobileweb.co.uk twitter: @seanskelly w: www.mobileweb.co.uk Official partners with Mobileweb Company © 2014
  17. 17. REFERENCES Slide 3: Slide 9: Neilsen Global Smartphone insights, 2012 Google Think Insights, 2013 Google stats, 2013 Image: Thomasnet.com Slide 4: Slide 10 NBC mobile habit research, 2013 Weve mobile study report, Oct 2013 Image: Pumfrey/Getty Images Slide 11 Image: credit: imgur.com Slide 5: Image www.bkmag.com Slide 12 Google mobile consumer insights study, 2013 Image theguardian.com Image: Source: hpmurah2u Slide 13 Slide 6: Image: dreamstime.com Google eConsultancy research, 2013 Image: Samsung archive Image: Thinkstock/Getty Images Slide 14 Slide 7: Image: hdwallpapers.in IBM institute for business value, 2013 Image: ciprinside.co.uk Image: Brad Pict/Fotolia.com Slide 8: Google Think Insights, 2013 Image: Takebackthebeep.com Mobileweb Company © 2014 mobileweb.co.uk