Low budget marketing: The Viking approach

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Mobile Vikings' view on low budget marketing. …

Mobile Vikings' view on low budget marketing.

27/11 Voka

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Transcript

  • 1. MarketingThe way we know it/ used to know it?
  • 2. Mass Marketing
  • 3. Brand messageMe, Me, Me!
  • 4. Consequence:Big Budgets!
  • 5. Result:Large audience + Maximal exposure = sales
  • 6. Our Reality: !   Limited budgets !   Engagement in telco market“78 % of our new members were referred by other Mobile Vikings”
  • 7. Our starting pointSWARM MARKETING
  • 8. OurKey ingredients?
  • 9. Ongoing Dialogue IN Genuine and human way
  • 10. Facilitate a community around your product
  • 11. A well developed friendship
  • 12. This mindset was key in our low budget marketing initiatives
  • 13. Social Media
  • 14. Customer service
  • 15. Free PR
  • 16. PresentationsOur Mobile Vikings Flagship Store?
  • 17. Partnerships
  • 18. Community Events
  • 19. But always keep in mind
  • 20. Keep on track
  • 21. Need for creativity
  • 22. It takestime & Energy
  • 23. sTay 100% on Brand
  • 24. @theonehitwonder0476/762 696dorien@mobilevikings.com @hanssim0476/020 121hans@mobilevikings.com
  • 25. You can find this presentation on Slideshare.net/mobilevikings All photos from Flickr and Google+ under Creative Commons license