Everything you wanted to know about the mobile web but were afraid to ask...blueflavor.com

Slide 1: Everything you always wanted to know about the mobile web * _ _ But were afraid to ask * Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 5: Who am I? * Co-founder & Principal of Blue Flavor. * Mobile Designer since 2000. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 6: Who am I? * Co-founder & Principal of Blue Flavor. * Mobile Designer since 2000. * Have worked directly with all Tier 1 carriers in North America and most of Tier 2. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 7: Who am I? * Co-founder & Principal of Blue Flavor. * Mobile Designer since 2000. * Have worked directly with all Tier 1 carriers in North America and most of Tier 2. * Helped brands like Rolling Stone, Napster & ESPN with mobile web strategy & design. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 8: Who am I? * Co-founder & Principal of Blue Flavor. * Mobile Designer since 2000. * Have worked directly with all Tier 1 carriers in North America and most of Tier 2. * Helped brands like Rolling Stone, Napster & ESPN with mobile web strategy & design. * Run mobiledesign.org, the largest network of mobile designers. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 9: Who am I? * Co-founder & Principal of Blue Flavor. * Mobile Designer since 2000. * Have worked directly with all Tier 1 carriers in North America and most of Tier 2. * Helped brands like Rolling Stone, Napster & ESPN with mobile web strategy & design. * Run mobiledesign.org, the largest network of mobile designers. * Author of dotMobi Developers Guide. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 11: Jargon Alert Mobile Web The collective term for websites designed for viewing on a mobile device. Websites are published and accessed via the Internet just like a regular desktop website. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 19: Population of The United States Population of China The Population of the Earth Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 23: Mobile Web of Today Global Internet Users Global Mobile Web Access Mobile Subscribers Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 30: Mobile will revolutionize the way we gather and interact with information in the next three years. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 33: Vote Vote Down load Notify WAP IVR Discuss Buy SMS SMS IVR Send to Notify Friend WAP Bluetooth TV Radio Send to Notify Friend SMS Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. SMS Billboard Live Send to Buy Friend WAP ry Vi to MMS su di al Au Join WAP Site QR Code Word of Print Ad Mouth SMS Kinesthetic Notify Notify SMS Mobile Events WAP Device Buy Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site WAP Site MMS SMS Send to Send to Friend Friend Notify Notify

Slide 34: Jargon Alert LBS Location-based Services The ability for a mobile device to provide information that is relevant to it’s physical location via a Global Positioning System (GPS). Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 41: The 3C’s of the Mobile Web * Cost If you don't develop your mobile website responsibly, the user could get stuck with a big bill in order to view your content. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 42: The 3C’s of the Mobile Web * Cost If you don't develop your mobile website responsibly, the user could get stuck with a big bill in order to view your content. * Content Issues like navigation, image sizes, page weight and scripts all need to be considered when thinking about your website on mobile devices. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 43: The 3C’s of the Mobile Web * Cost If you don't develop your mobile website responsibly, the user could get stuck with a big bill in order to view your content. * Content Issues like navigation, image sizes, page weight and scripts all need to be considered when thinking about your website on mobile devices. * Context What does your website add to the users mobility? How do you add value to the their physical context? What is the context in which they will use your site? On a bus or train? Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 46: Home About Us Company Press Executives Org Chart Overview Releases Products Standard Home Suite Pro Suite Whitepapers Suite Services Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. License Installation Product Consulting Management Support Services Services Services Services Support Support Intranet Office Hours Contact Request Login News & Events Press News Events Releases Blog Contact Contact Sales Offices Form A Bad Mobile IA

Slide 47: Keep it Simple * Limit categories to 5 * Limit links to 10 * No more than 5 levels deep * At least one content item per category * Prioritize links by activity or popularity Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 48: Home Blog Events News & Services About Us Contact Us Products & Support Locations A Good Mobile IA Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 50: Jargon Alert Clickstream Used to refer to the series of clicks, or path, the user takes to reach a destination in an informational space. Often used to describe user behavior gathered from server logs, but also can be used in early planning, as in “creating the optimal clickstream.” Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 51: Products & Services Support About Us Product & Services Overviews Company Home Overview Navigation Navigation Footer Executive Overview Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Navigation Latest News Footer Latest Blog Posts Main Phone Blog Main Address News & Events Footer Contact Events Recent Posts Locations Phone Legend Numbers News Items Primary Navigation Page Address Footer Navigation Contact Form Content Area Footer Navigation Link to Page Footer Designing Clickstreams

Slide 52: Jargon Alert Mobile Service Provider A broad term to describe the mobile network provider that provides subscribers wireless access to voice and data services. Also known as a mobile network operator, or MNO in the telecommunications industry, though usually referred to as carriers in North America and operators elsewhere in the world. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 56: Effort Reward UI Device Time to complete task UI App Design Gateway Effort versus Reward Design Content Goal Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 60: 128 pixels 176 pixels 320 pixels 160 pixels 220 pixels 240 pixels Multiple Screens Sizes Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 61: 128 pixels 176 pixels 320 pixels 240 pixels 160 pixels 220 pixels 240 pixels 320 pixels Multiple Screens Sizes Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 62: 128 pixels 176 pixels 320 pixels 320 pixels 240 pixels 160 pixels 220 pixels 240 pixels 320 pixels 320 pixels Multiple Screens Sizes Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 63: 128 pixels 176 pixels 320 pixels 320 pixels 240 pixels 160 pixels 220 pixels 240 pixels 320 pixels 320 pixels 200 x 250 pixels Multiple Screens Sizes Recommended Max Size Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 64: Comparing Mobile Devices * Many devices are similar, but vary based Feature Phones on how they are

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