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The State of Mobile Presentation shows how quickly mobile devices are growing and while mobile applications and mobile websites are mandatory for any online retailer.

The State of Mobile Presentation shows how quickly mobile devices are growing and while mobile applications and mobile websites are mandatory for any online retailer.

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  • 1. Fundamental change in hardware
  • We are going to look at where mobile has come from, where we are today and estimate about the future, but this graph is huge.
  • Look at the future, its sink or swim time.
  • Some of the biggest most powerful companies in the world have gone down because they were not flexible enough to change with the times, and these days change is fast
  • Kodak
  • Thousands of sites, huge competition, a few hundred apps, low competition….
  • SportsTickets has 56 million results in Google. We know that some of you are very good a competing in the traditional web space with pay per click and seo. If you rank well today, you should definitely be getting into mobile now so you can (take advantage of this traffic now, and not leave out mobile users and grow your mobile presence while you continue to have good page rank. We all know that another Panda update or Google algorithm update can quickly change your page rank.
  • Are you trying to sell the $10 baseball ticket, or the $2000 Stanley cup ticket?
  • Kindle Fire – Chitika saw traffic explode by more than 120% between December 24th and 25th 2011.
  • Highlight Online Retail - Classifieds (people are shopping) – Electronic Payment (consumers feel safe paying for things through their apps)–Entertainment (looking for fun things to do)
  • Mobile adds…are you advertizing? Addwords? Pay per click? Are your adds available on mobile? If so, what happens when your potential client clicks on the add? Does it go to a mobile sales tool or a traditional site?
  • HUGEWho out there has a Facebook page? Maybe Facebook adds? How about Twitter feed.Facebook- you are ignoring 33 out of 100 people that click on your links Twitter – Over half of the people that click on your links are on mobileBoth these stats are growingPandora – only heard a few adds for tickets on there, every one has non mobile optimized sales tools….
  • In the summer of 2011, fandango sold 64,000 ticket on the opening weekend, two days, of the latest harry potter movie. Look at the use now.
  • Mobile users used to only be high income individuals that could afford the cost of a smartphone and the data plan….Now you can go into a small wireless carrier store and put $50 on the table, leave with a droid and a data plan….thousands of people that never could afford to have internet access at their home now have it, in their pocket.
  • Don’t get me wrong, having a presence on the traditional web is important…finding ways to carve out niches where the big guys don’t live is important.Again, if you have a strong web presence, the time to go mobile is now before the search engines make changes again that effects your web traffic.If you do not have a strong web presence, the mobile space is much less competitive and might be a viable option for partners that don’t have the resources to compete with more powerful SEO rich sites.If your big, you should be looking at mobile. If you are small, you should be looking at mobile.
  • Regardless of your SEO efforts, the amount of traffic that is coming to your site from mobile devices is growing, quickly.
  • Lets look at mobile website first.
  • Simply a smaller version of your traditional site, optimized to work on a 3 or 4 inch touch screen. Not connected to your site, different site, different URL. (could be m.ticketsite.com) The most common way to get people to your mobile site is with mobile detection that will push the user to the mobile site.
  • Both sites are plagued by the same issue, connectivity to the consumer, generating repeat business, how do you do that? Use the same old newsletter, contest, incentive credits for free stuff?Wal-Mart didn’t become the largest retailer in the world by having customer come in only once. Small towns that are all over the US have Wal-Mart's because everyone in the town goes there repeatedly.
  • Mobile Apps! A recent article on MarketWatch.com said savvy StubHub fans are saving 30% or more on their ticket purchases by waiting to the last min.-don’t want to make plans in advance-they know that prices are likely to drop-do you have the ability to sell these tickets to a potential customer standing outside the venue right before the event starts?-If you did get a new customer a last min ticket, do you think they would use you again? Refer you to a friend?***I think we need to be careful here, as we do not want to suggest that the apps will sell last minute tickets for cheap ****
  • Resident program that lives on the phone, provides so much more functionality for the user and the administrator of the app-allows the owner of the app to collect data about app usage, and about the app user.-allows the user to customize the way they search-gives the customer a platform that they can invest in, get used to, which creates consistency, and who doesn’t like that? Humans are innately against change.- Apps are powered by the location of the user, serving event information based on the user’s location while allowing them to search globally for events.Lets look for sports in the NYC area.
  • Similar features to many traditional ticket sites.-Search for specific events, search in categories, search over specific time periods.
  • Although your website might have some of these features, there is little chance a customer is going to try and use it on the way to an event. Plus these features are built to work with the mobile device and should make the shopping experience much better than nothing or trying to struggle buying tickets on a traditional website.
  • Further customization allows the user to get at the information they want faster, and makes it more likely they will come back. Favorites?
  • Secondary market savvy consumers can set reminders to check ticket prices or remind them to purchase tickets on the device that is in their pocket 24/7Social networking, word of mouth referral from your customer to customer, vs. your facebook page that allows you to only communicate with those that have given you permission. Some clients have used this feature in a promotion, “download, share and get entered to win”iTunes search feature, fun, might get someone to look into ticket for an concert they didn’t know was happening.
  • PUSH, (System Message on the mobile device similar to a text message) re engage the customer. When they select the push message, the app opens…can you do this on your site?
  • Can you do this with your site?
  • Panda, had a client that build a ton of mobile sales tools expecting to parlay their web traffic into app downloads, then panda erased all their traffic.If you traffic drops for what ever reason, it doesn’t affect your apps. Had clients that had servers go down, web admins mess things up, apps kept things going until they could work out the issue.
  • Good to know the data, many people that were hesitant to go mobile changed their minds once they saw the numbers….over half the traffic.
  • Build your own proprietary app $200-$250 an hour, depending on functionality, $50,000 to $120,000 as an estimate. Over seas for less but we have seen some significant problems.-Huge underestimates of development time, especially to integrate the ticket data-If it doesn’t work out, you have lost money, but more importantly time. This space is growing at lighting speed and it takes time to get traction.-Beyond the initial build cost, management of the app, iOS and Android policy and functionality changes (iOS 6, updates needed). The app world is new and the rules are constantly changing.There a stringent rules about how the app is built and works with the mobile device. Before you jump in to build an app, make sure you are up to speed on what is allowed and what is not. As an example, Apple does not approve apps that act like a mobile site in an effort to make the app experience as best as it can be for the users.
  • Easy, fast, inexpensive…none of the app functionality, benefits or features.
  • Build your own proprietary app $200-$250 an hour, depending on functionality, $50,000 to $120,000 as an estimate. Over seas for less but we have seen some significant problems.-Huge underestimates of development time, especially to integrate the ticket data-If it doesn’t work out, you have lost money, but more importantly time. This space is growing at lighting speed and it takes time to get traction.-Beyond the initial build cost, management of the app, iOS and Android policy and functionality changes (iOS 6, updates needed). The app world is new and the rules are constantly changing.There a stringent rules about how the app is built and works with the mobile device. Before you jump in to build an app, make sure you are up to speed on what is allowed and what is not. As an example, Apple does not approve apps that act like a mobile site in an effort to make the app experience as best as it can be for the users.
  • If you buy the POS and become a broker, you can use Tickets on the Fly, upload to stub hub.Work with us.****This slide should be for uploading inventory only. StubHub would be a good option here too. We can make a new slide for the semi-custom app that is reasonable in cost*****
  • Work with us.****This slide should be for uploading inventory only. StubHub would be a good option here too. We can make a new slide for the semi-custom app that is reasonable in cost*****
  • See us in ticket summit, roundtable speaker, booth, after hours events
  • Thanks for attending, call or email with questions.***make your email address easier to read****You can also view videos at www.mobileticketapp.com/videos or get caught up on industry news in the news section.

Transcript

  • 1. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 2. In 2011, the number of smartphones sold exceeded the number of PCs sold.Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 3. In a few years, the number of mobile devices will DWARF the number of PCsMobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 4. “It is not the strongest species that survive, not the most intelligent but the ones most responsive to change” -Charles DarwinMobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 5. “The Kodak problem is that it didnot move into the digital worldwell enough and fast enough.Why?Answer: The organization overflowed with complacency.New technology has fierce competitors, low margins andcannibalizes your high margin core business. Kodak did nottake decisive action to combat the inevitable changes.”-http://www.forbes.com/sites/johnkotter/2012/05/02/barriers-to-change-the-real-reason-behind-the-kodak-downfall/ Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 6. Traditional Ticket Website Ranking Is CompetitiveMobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 7. Where do you fit in?Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 8. What is your mobile strategy? -150 Million iPhones have been sold -Over 850,000 Androids activated daily -Over half of Internet traffic is mobile -App users have higher incomes -There Will Be More Smartphones Than Humans on the Planet by Year’s End -A Cisco Study Suggests Internet Traffic on Mobile Devices Will Increase 26-Fold by 2015Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 9. Last year, something profound happened…Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 10. App vs. Traditional WebsiteMobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 11. So where are we in the mobile revolution?Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 12. The US is halfway through the “dumb-phone conversions cycle” Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 13. Now, the smartphone demographic is youngadults with money, but soon it will be everyone. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 14. And then there are tablets. Tablets alone should pass PC sales in 2-3 years. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 15. What platforms would you want your mobile presence to be on? Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 16. Today, it’s a two-horse race – iOS and Android Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 17. So what do people do on mobile?First, they do pretty much everything they do online… Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 18. They consume content….Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 19. They look at ads…Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 20. They listen to music, use Twitter and Facebook… Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 21. They shop…“38% of U.S. consumers have used smartphones to buyproducts or services” –comScore, Dec. 2011“Fandango sold 68,000 ticketsbetween 3 and 4 pm Pacifictime on the opening day ofThe Avengers through theirmobile ticket site andapplications”–tech crunch, May 2012 Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 22. Global Internet users will double over the next few years, and most will be mobile. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 23. So how do ticket partners fit in?Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 24. You can battle it out in the competitive world of SEO… Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 25. But even if you do win the SEO battle, the rate of mobile traffic you are receiving is growing. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 26. “A retailers chance of converting mobile trafficinto sales without a mobile sales tool is very low.” -Mashable Dec, 2012 How do we solve this problem? Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 27. With a mobile optimized website and a mobile application. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 28. What is a mobile website?Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 29. Great! You have a mobile site. Once you getsomeone to your mobile site, or your traditional site, how are you going to get them to come back? Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 30. Mobile applications, simply by the nature of theirfunctionality, have extremely high retention rates. Why?Because just like the fax machine and email, theyprovide the desired information faster and easier. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 31. How do mobile ticket applications work? Why are they better than mobile sites?Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 32. Multiple search options, using geo-location or by setting the location manually. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 33. Mobile apps provide venue maps and venuelocation that can be integrated into the device’s navigation system. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 34. Mobile applications allow your customer to customize their ticket search. Favorite Events Price Filters Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 35. Mobile applications can engage the customer with… Reminders Social Networking iTunes Search (iPhone only) Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 36. Mobile applications can bring customers back to the app with PUSH notifications. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 37. Does Push Work?Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 38. When should you build a mobile presence? Search algorithm changes affect website traffic, not applications!Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 39. How much of your traffic is mobile? It’s a good idea to put analytics software onyour site to see what type of traffic you have! Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 40. What are your mobile solution options? Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 41. You can have a mobile site.Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 42. You can build your own proprietary app.Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 43. If you decide to become a broker and purchase the Ticket NetworkPOS, you can upload your tickets to an app exchange like Tickets On The Fly or StubHub. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 44. Or you can build a semi-custom app with Mobile Ticket App. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 45. What will make your FREE app successful? If an app is free the user needs a reason to keep it.1. App needs to function correctly.2. Need multiple ways for users to interact with the app.3. Need ways the user can customize how they search.4. Need to re-engage the user through the application to provide more value.You would rather have 15,000 downloads and 5,000 active users than 50,000 downloads and 1,000 active users. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 46. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
  • 47. MobileTicketApp.com 1.888.206.6374 Ext 5 Mark@MobileTicketApp.com“If your business is not mobile now, it will be someday soon – or you will lose market to those businesses that are.” –Mashable.com Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com