EMBEE MOBILE  Crowdsourcing IntelligenceLatin Communications Expo 2012
Library of Congress Reading Room
Estadio Azteca                 Copacabana
HOLIDAY CAN COKE VS. DIET COKE
CROWDSOURCING APPLIED                   Source: oBizMedia
CROWDSOURCING COMPANIES
CROWDSOURCING MARKET                Source: oBizMedia (July 2011)
Source: oBizMedia
PROFILES AND SENTIMENT ANALYSIS                Social                Sentiment                           Opinions         ...
INTERNET PENETRATION                                   0 – 10%                                   10 – 19%Population: 596M ...
CASE STUDY: STREET-LEVEL MAPPINGGoogle Street View   Crowdsourced Mobile User
PHOTO-BASED TASKS                                Physical Verification                QC Outdoor Display                  ...
CASE STUDY: STREET-LEVEL MAPPINGRapid Response   Pedestrian Accessible   Cost Effective   Constant Change
CASE STUDY: CONSUMER HEALTH CARE
CASE STUDY: CONSUMER HEALTH CARE
CASE STUDY: CONSUMER HEALTH CARE
CASE STUDY: CONSUMER HEALTH CARERapid Response   Accurate Results   Cost Effective   Resolve Privacy
HAVE SMALL GOALS IN MIND
CROWD MOTIVATION
ITERATE QUICKLY
Thank You                               Eric Chan             eric.chan@embeemobile.com                   www.embeemobile....
Latin American Expo -- Embee Mobile
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Latin American Expo -- Embee Mobile

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Latin American Expo -- Embee Mobile

  1. 1. EMBEE MOBILE Crowdsourcing IntelligenceLatin Communications Expo 2012
  2. 2. Library of Congress Reading Room
  3. 3. Estadio Azteca Copacabana
  4. 4. HOLIDAY CAN COKE VS. DIET COKE
  5. 5. CROWDSOURCING APPLIED Source: oBizMedia
  6. 6. CROWDSOURCING COMPANIES
  7. 7. CROWDSOURCING MARKET Source: oBizMedia (July 2011)
  8. 8. Source: oBizMedia
  9. 9. PROFILES AND SENTIMENT ANALYSIS Social Sentiment Opinions Connections Analysis Skills & LocalAttributes Surroundings User Experimental Profile
  10. 10. INTERNET PENETRATION 0 – 10% 10 – 19%Population: 596M 20 – 29%Internet Users: 231M (40%) 30 – 39%Mobile Users: 640M (114%) 40 – 49% 50%+
  11. 11. CASE STUDY: STREET-LEVEL MAPPINGGoogle Street View Crowdsourced Mobile User
  12. 12. PHOTO-BASED TASKS Physical Verification QC Outdoor Display Inventory Control Mapping “Street View” Mystery Shopping
  13. 13. CASE STUDY: STREET-LEVEL MAPPINGRapid Response Pedestrian Accessible Cost Effective Constant Change
  14. 14. CASE STUDY: CONSUMER HEALTH CARE
  15. 15. CASE STUDY: CONSUMER HEALTH CARE
  16. 16. CASE STUDY: CONSUMER HEALTH CARE
  17. 17. CASE STUDY: CONSUMER HEALTH CARERapid Response Accurate Results Cost Effective Resolve Privacy
  18. 18. HAVE SMALL GOALS IN MIND
  19. 19. CROWD MOTIVATION
  20. 20. ITERATE QUICKLY
  21. 21. Thank You Eric Chan eric.chan@embeemobile.com www.embeemobile.com apps.facebook.com/embeepay @embeemobile

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