Q mobao launch event - Guangzhou, China

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Slides from Q Mobao's launch event in Guangzhou, China, September 14, 2011 (Mobile Roadie in China)

Slides from Q Mobao's launch event in Guangzhou, China, September 14, 2011 (Mobile Roadie in China)

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Transcript

  • 1. Michael Schneider Manav GuptaCEO CEO
  • 2. 4 births a second39 mobile phones sold a second(Source: motorolaconf, August 2010)
  • 3. January, 2009 October, 2010 20%4.2 billion mobile phones 5+ billion mobile phones
  • 4. Mobile Today• 5.3+ billion users• Apple: Over 200 million iOS• iPad: 25 million in first 14 months (one every 1.4 seconds)• iPhone users spend 90+ minutes PER DAY in apps• Google Android biggest OS (600,000+ new users/day)• By 2013, more people will access internet from mobile devices than computers
  • 5. Definition of “Mobile” changing
  • 6. Mobile apps account for 50%of all mobile internet traffic. (Source: Zokem, September 2010)
  • 7. What’s an app?
  • 8. •$2 billion mobile $ in 2010•70% via app, 30% via mobile web (+$800M)•iPhone users = $65/week average•iPad users = $85/week average•Average spend 50% higher on mobile than web (Source: aimgroup.com, September 2010)
  • 9. PayPal Mobile increasing from$25M in 2008 to $500M in 2010 (Source: xchat, October 2010)
  • 10. Q Mobao Video(http://road.ie/dzne3h)
  • 11. Mobile Roadie is a mobile engagement platform. Our tools help brands engage & monetize consumers on mobile.
  • 12. We power apps across a wide variety ofindustries such as music, sports, publishing,events, education, brands and hospitality.
  • 13. Marquee clients include:Honda / CAA AdeleThe Beatles Random HouseWynn Las Vegas Fiat / Fader MagazineTaylor Swift MadonnaVera Wang Katy PerryDallas Mavericks Washington RedskinsHarvard University Miami DolphinsWorld Economic Forum Sacramento KingsAnnenberg Foundation Spin Magazine
  • 14. 1,400+ customershave built2,000+ appsthat reach10,000,000+ end usersgrowing at1,000,000 users/monthon iPhone and Android
  • 15. Technology Partners Extensive support and tools for existing technologies.
  • 16. Manav GuptaCEO
  • 17. Agenda Company Overview Q Mobao Partnership
  • 18. Company Overview
  • 19. LONDON GUANGZHOU MUMBAI
  • 20. CLIENTS: FMCG travel & fashion & auto & TV & agencies & food hospitality retail telecoms media
  • 21. End-to-end solution This is impo rtant1 STRATEGY The “idea” 2 CREATIVE User Interface 3 TECHNOLOGY Development and Testing 4 LAUNCH Promotion 5 SUPPORT Upgrades
  • 22. Data-drivenAnalytic approach Revenue-centric approach£17K per month saved Added 34000+ users 114,000 new visitorsEffective loyalty management Digital extension to route to Extending the content intoand social campaign that market. mobileincorporates mobile check- Investment Payback: 3 Investment Payback: 2ins months monthsAdded 3% to Revenue 51500+ downloads Launched mobileDigital extension to route to Mobile campaign channelmarket. Investment Payback: 2 New revenue routeInvestment Payback: 4 months Investment Payback: 3months months
  • 23. Unique Hybrid & Balanced Model: Western ExperienceUK Front End (*HK, SH, Brazil – Coming Soon)§Established UK front end experienced in selling and delivering global projects§UK citizens who perform program management, architecture, business analysis, and other key client facingactivities§Experience in global delivery reduces risks and enhances project execution by providing greater customerintimacy and improved communications, which increases buyers’ trust and confidenceCrucial Middle Layer in ChinaSenior Chinese nationals educated in the US and with 5-10 years of work experience in the US gainvaluable knowledge of Western business Our employees have experience at: Their Responsibilities Include: § Coaching and mentoring of junior staff § Enhance project delivery § Building client confidence § Improve communication and work-flow Chinese Talent
  • 24. Very international in approach… from day 1 23 number of countries with clients
  • 25. Expertise in mobile App Apple iOS Google Android Symbian and Meego Development iPhone and iPad Core Developer Working with Nokia as publisher Network launch partner for new products Design and UI Since 2008 Early Release Since 2008 Program Component Development Quality Assurance Maintenance Windows Phone 7 And SupportBlackberry OS HTML5 web appsIncluding related Java Significant experience Working with Microsoftand J2ME app including Chrome Web as a launch partner forengines Apps Asia
  • 26. Award-winning agencyGoogle Android 1000 GSMACore Developer Network (International body on1000 early-launch partner Mobile Phone standards)Google Early Release Access One of 2 agencies globally
  • 27. Growing at 200%+ yoy as a profitable company2009 2010 2011 2012*Tech Creative Strategy Strategy Tech Creative Creative Tech Tech IPUK + China + India + HK* & +Shanghai* + Brazil* + NYC*9 staff 31 staff 66 staff *100+ staff Formed and ready to compete in the ecosystem * Denotes targets
  • 28. FabriQate: a unique hybrid proposition Mobile Full-service FQ International & Local
  • 29. Q Mobao Partnership
  • 30. FabriQate is the exclusive distributor of Mobile Roadie (Q Mobao) in the China Market
  • 31. Our Goals Our Plan Our Commitment
  • 32. Our GoalTo be the #1 Mobile ApplicationDevelopment Platform in China
  • 33. Our PlanWork hand in hand with key reseller,technology and strategic partners to further our reach and market development
  • 34. Partner web-based real-timeManagement management system Qantify™System PM.fabriQate.com
  • 35. Our Plan Localize the Product to deeply integrate with major technology playersIncluding:
  • 36. Our PlanDeliver a full range of products to meet the local market needs (Core, Plus, Pro and beyond)
  • 37. Our CommitmentBuild a world class businessdevelopment & service team
  • 38. 动 联 场
  • 39. 2010 场销 z 2.46亿 6 销 长 180% 3G 销 长740% 观 际
  • 40. 户9.3亿 统计, 2011 8 规 4.57亿 户3.03亿 户2010 长415% 联 , 20109.3亿 4.57亿 3.03亿
  • 41. 2010 动 联 场规 达 637亿 观 际
  • 42. 150亿 费 场 App Store 费 场App Store应用商店,拥有42.5万款应用,下载次数达到150亿次苹果已经支付给App Store开发者25亿美元的收入
  • 43. 联 纷纷 ( ) 军腾讯 QQ
  • 44. 业 apps联 应 APP众 业 纷纷 APP
  • 45. 结论 动 联 -- 矿
  • 46. Q [ ]说
  • 47. --Madonna
  • 48. —Vera Wang Wedding
  • 49. [Q ]
  • 50. 选择 设 设 导设 风
  • 51. 图传图 编辑图
  • 52. 乐编辑 传 乐
  • 53. 视频传视频 编辑
  • 54. 资讯录 编辑资讯 RSS 动获 资讯
  • 55. 编辑 选择 对
  • 56. SNS传 SNS
  • 57. 录 设 栏 录 资 app store 审 [Q ]处 Android Market过CMS轻 app
  • 58. Q & 华
  • 59. Q Mobao Pro Video(http://road.ie/erw271)
  • 60. Q & 华nn 录 设n 选择 设n 额 订 栏