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Perfect pitch 2010
 

Perfect pitch 2010

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Michael Schneider's talk at Perfect Business 2010 in Las Vegas

Michael Schneider's talk at Perfect Business 2010 in Las Vegas

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Perfect pitch 2010 Perfect pitch 2010 Presentation Transcript

  • Mobile = Opportunity Perfect Business 2010 Michael Schneider CEO
  • Mobile
is:
  • Mobile
is: • Inexpensive
  • Mobile
is: • Inexpensive • Always
on
  • Mobile
is: • Inexpensive • Always
on • Always
with
you
  • Mobile
is: • Inexpensive • Always
on • Always
with
you • Knows
where
you
are
  • Mobile
is: • Inexpensive • Always
on • Always
with
you • Knows
where
you
are • Your
companion
  • (Source: motorolaconf, August 2010)
  • 4
births
a
second (Source: motorolaconf, August 2010)
  • 4
births
a
second 39
mobile
phones
sold
a
second (Source: motorolaconf, August 2010)
  • We
use
mobiles
while
we... Talk on phone Wait in line Eat dinner Talk to a friend On a plane Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert
  • Mobile
is
the
fastest
moving
 industry
in
history.
  • January, 2009 4.2 billion mobile phones
  • January, 2009 4.2 billion mobile phones
  • January, 2009 October, 2010 4.2 billion mobile phones 5+ billion mobile phones
  • January, 2009 October, 2010 20% 4.2 billion mobile phones 5+ billion mobile phones
  • Mobile
Today
  • Mobile
Today • 5
billion
mobile
phone
users
in
the
world
  • Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users
  • Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec
  • Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps
  • Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps • Google
selling
200,000
Android
devices
a
day
  • Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps • Google
selling
200,000
Android
devices
a
day • By
2013,
more
people
will
access
internet
from
mobile
devices
 than
computers
  • DefiniTon
of
“Mobile”
changing
  • Smartphones
  • $99
‐
$299
  • $99
‐
$299 •18% market share worldwide
  • $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011
  • $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011 •1 operating system, OS fragmentation
  • $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011 •1 operating system, OS fragmentation •80,000 total apps
  • $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011 •1 operating system, OS fragmentation •80,000 total apps •29 countries
  • $99
‐
$299 •18% market share worldwide •40M smartphones projected for 2011 •1 operating system, OS fragmentation •80,000 total apps •29 countries •Will be biggest in next 12-24 months (Source: Gartner, August 2010)
  • Blackberry
‐
Free
‐
$299
  • Blackberry
‐
Free
‐
$299 •6 models
  • Blackberry
‐
Free
‐
$299 •6 models •70 countries
  • Blackberry
‐
Free
‐
$299 •6 models •70 countries •10,000+ apps
  • Blackberry
‐
Free
‐
$299 •6 models •70 countries •10,000+ apps •1.5M daily app downloads
  • Blackberry
‐
Free
‐
$299 •6 models •70 countries •10,000+ apps •1.5M daily app downloads •18% global market share
  • iPhone
‐
$99
‐
$299
  • iPhone
‐
$99
‐
$299 •120MM iOS devices
  • iPhone
‐
$99
‐
$299 •120MM iOS devices •91 countries
  • iPhone
‐
$99
‐
$299 •120MM iOS devices •91 countries •250,000+ apps
  • iPhone
‐
$99
‐
$299 •120MM iOS devices •91 countries •250,000+ apps •17M daily app downloads
  • iPhone
‐
$99
‐
$299 •120MM iOS devices •91 countries •250,000+ apps •17M daily app downloads •16% global market share (Source: Steve Jobs, September 2010)
  • Free
‐
$299
  • Free
‐
$299 •309! current models
  • Free
‐
$299 •309! current models •40% market share worldwide
  • Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011
  • Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011 •4 operating systems
  • Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011 •4 operating systems •2.3M daily app downloads
  • Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011 •4 operating systems •2.3M daily app downloads •190 countries
  • Free
‐
$299 •309! current models •40% market share worldwide •50M smartphones projected for 2011 •4 operating systems •2.3M daily app downloads •190 countries •Non existent in the US (Source: Gartner, August 2010)
  • Palm
Pre
‐
~$150
  • Palm
Pre
‐
~$150 •Less than 1M sold
  • Palm
Pre
‐
~$150 •Less than 1M sold •Owned by HP now
  • Windows
Phone
7 Launching
Oct
2010
  • Apps
at
the
center:
  • Apps
at
the
center: • Focus
on
a
brand
  • Apps
at
the
center: • Focus
on
a
brand • Web
is
distracTng
  • Apps
at
the
center: • Focus
on
a
brand • Web
is
distracTng • User
experience/interface
  • Apps
at
the
center: • Focus
on
a
brand • Web
is
distracTng • User
experience/interface • More
users
are
“searching”
via
apps
than
web
  • What
makes
a
great
app?
  • What makes a great app? Design + Interaction
  • What makes a great app? Design + Interaction
  • What makes a great app? Great User-Experience
  • What makes a great app? Great User-Experience
  • What makes a great app? Great UI + Content
  • What makes a great app? Great UI + Content
  • What makes a great app? Native phone features
  • What makes a great app? Native phone features
  • What makes a great app? Automate everyday tasks.
  • What makes a great app? Automate everyday tasks.
  • Mobile
apps
account
for
50%
of
 all
mobile
internet
traffic. (Source: Zokem, September 2010)
  • Tablets
  • Available Rumored/ Today Coming
soon
  • Available Rumored/ Today Coming
soon
  • Available Rumored/ Today Coming
soon
  • Dell
Streak
‐
$549
  • joojoo
‐
$499
  • Archos
7
‐
$249
  • Archos
9
‐
$399
  • Galaxy
Tab
‐
$799
  • OpTmus
‐
~€499
  • Adam
Tablet
‐
Unknown
  • Unknown
  • ? HP
Slate
‐
~$500
  • India
Gov’t
Tablet
‐
$35
  • PlayBook
‐
Unknown
  • iPad
‐
$499
  • iPad
‐
$499 •$2B last quarter
  • iPad
‐
$499 •$2B last quarter •84% of market
  • iPad
‐
$499 •$2B last quarter •84% of market •91% satisfaction rate (Source: ChangeWave Research, May 2010)
  • (Source: iSuppli, August 25, 2010)
  • 50
million
tablets will
be
sold
in
2011. (Source: Bloomberg)
  • Business
models that
work
on
mobile
  • Taylor Swift - mCommerce (road.ie/taylor-swift)
  • PayPal
Mobile
increasing
from
 $25M
in
2008
to
$500M
in
2010 (Source: xchat, October 2010)
  • Miami Dolphins - Sponsorship (road.ie/dolphins-app)
  • Miami Dolphins - Sponsorship (road.ie/dolphins-app)
  • (Source: aimgroup.com, September 2010)
  • •$1.5
billion
mobile
$
in
2010 (Source: aimgroup.com, September 2010)
  • •$1.5
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web (Source: aimgroup.com, September 2010)
  • •$1.5
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web •iPhone
users
=
$65/week
average (Source: aimgroup.com, September 2010)
  • •$1.5
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web •iPhone
users
=
$65/week
average •iPad
users
=
$85/week
average (Source: aimgroup.com, September 2010)
  • •$1.5
billion
mobile
$
in
2010 •70%
via
app,
30%
via
mobile
web •iPhone
users
=
$65/week
average •iPad
users
=
$85/week
average •Average
spend
50%
higher
on
mobile
than
web (Source: aimgroup.com, September 2010)
  • Wynn - Exclusive deals (road.ie/wynn)
  • Advertising
  • Advertising
  • Paywalls (maybe)
  • Paywalls (maybe)
  • Paywalls (maybe)
  • Games
  • What
should
an
app
cost?
  • Custom vs Plalorm
  • Highly
customizable
plalorm
  • Highly
customizable
plalorm • Self
service
  • Highly
customizable
plalorm • Self
service • Customizable
modules
  • Highly
customizable
plalorm • Self
service • Customizable
modules • Content
Management
System
  • Highly
customizable
plalorm • Self
service • Customizable
modules • Content
Management
System • Costs
about
5%
of
custom
  • Highly
customizable
plalorm • Self
service • Customizable
modules • Content
Management
System • Costs
about
5%
of
custom • Build
once
‐>
iPhone,
Android,
 (soon)
Blackberry,
Nokia
  • ExisTng
clients Over 800 apps created for clients across entertainment, including:
  • ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna
  • ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher
  • ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swiq
  • ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swiq • The
Doors
  • ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swiq • The
Doors • Twilight
  • ExisTng
clients Over 800 apps created for clients across entertainment, including: • Madonna • Ashton
Kutcher • Taylor
Swiq • The
Doors • Twilight • Golden
Globes
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including:
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians • Nonprofits
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians • Nonprofits • Restaurants
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians • Nonprofits • Restaurants • Hotels
  • ExisTng
clients Over 800 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliTcians • Nonprofits • Restaurants • Hotels • Wineries
  • PredicTons
  • Mobile
tech
on
the
up
  • Mobile
tech
on
the
up • Smartphones
  • Mobile
tech
on
the
up • Smartphones • Tablets
  • Mobile
tech
on
the
up • Smartphones • Tablets • Apps
+
mobile
opTmized
websites
  • Mobile
tech
on
the
up • Smartphones • Tablets • Apps
+
mobile
opTmized
websites • Physical/digital
connecTons
(ex.
airport,
concert)
  • Mobile
tech
on
the
up • Smartphones • Tablets • Apps
+
mobile
opTmized
websites • Physical/digital
connecTons
(ex.
airport,
concert) • Physical
‐>
Digital
  • Mobile
tech
on
the
up • Smartphones • Tablets • Apps
+
mobile
opTmized
websites • Physical/digital
connecTons
(ex.
airport,
concert) • Physical
‐>
Digital • Social
gaming
(Zynga..)
  • Mobile
tech
on
the
down
  • Mobile
tech
on
the
down • Feature
phones
  • Mobile
tech
on
the
down • Feature
phones • Proprietary
operaTng
systems
  • Mobile
tech
on
the
down • Feature
phones • Proprietary
operaTng
systems • iMode
(Japan)
  • Mobile
tech
on
the
down • Feature
phones • Proprietary
operaTng
systems • iMode
(Japan) • Symbian,
Windows
6.5,
Palm
  • Stuff
that
has
to
change
  • Stuff
that
has
to
change • Too
many
operaTng
systems
  • Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon
  • Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon • InternaTonal
data
rates
  • Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon • InternaTonal
data
rates • Carrier
billing
  • Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon • InternaTonal
data
rates • Carrier
billing • Carrier
technologies
(CDMA,
GSM,
LTE...)
  • Stuff
that
has
to
change • Too
many
operaTng
systems • OS
fragmentaTon • InternaTonal
data
rates • Carrier
billing • Carrier
technologies
(CDMA,
GSM,
LTE...) • Carrier
exclusivity
  • Augmented
reality
will
become
useful.
  • Augmented
reality
will
become
useful.
  • Android
will
be
biggest
OS
in
2011.
  • Death
of
the
physical
book
within
5
years.
  • What
should
you
do
next?
  • What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce
  • What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce • Build
an
app
if
you’re
D2C
  • What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce • Build
an
app
if
you’re
D2C • Use
the
tech
yourself
  • What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce • Build
an
app
if
you’re
D2C • Use
the
tech
yourself • Don’t
spend
a
fortune!
  • What
should
you
do
next? • Mobile
opTmize
your
website,
esp
ecommerce • Build
an
app
if
you’re
D2C • Use
the
tech
yourself • Don’t
spend
a
fortune! • Get
in
the
game,
or
going
to
pass
you
by
  • THANK YOU michael@mobileroadie.com | @msfd | @mobileroadie
  • THANK YOU michael@mobileroadie.com | @msfd | @mobileroadie Questions?