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Presentation delivered by Mobile Roadie co-founder Brock Batten at Harvard University, May 2011.

Presentation delivered by Mobile Roadie co-founder Brock Batten at Harvard University, May 2011.

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MoRo Harvard Presentation Presentation Transcript

  • 1. Brock Batten, Co-Founder/Creative Director
  • 2. Mobile Roadie is the largest self-service mobile app platform in theworld.
  • 3. Anyone, with no tech knowledge, can create a beautiful iPhone or Android app in minutes.
  • 4. Pro Sports customers...
  • 5. Technology Partners Extensive support and tools for existing technologies.
  • 6. Mobile Roadie’s Global PresenceUS HQ UK & Ireland Turkey JapanLos Angeles, CA London Istanbul TokyoCanada Germany Middle East AustraliaToronto Frankfurt Dubai MelbourneBrazil France ChinaRio de Janeiro Paris Shanghai Spain Barcelona Italy Milan
  • 7. Mobile Today
  • 8. Mobile Today• 5 billion users
  • 9. Mobile Today• 5 billion users• Over 150 million iOS
  • 10. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)
  • 11. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec
  • 12. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec• iPhone users spend 45+ minutes PER DAY in apps
  • 13. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec• iPhone users spend 45+ minutes PER DAY in apps• By 2013, more people will access internet from mobile devices than computers
  • 14. Mobile Today• 5 billion users• Over 150 million iOS• Android biggest OS (350,000+ new users/day)• iPad 1: 2,000,000+ in first 2 months -> one every 3 sec• iPhone users spend 45+ minutes PER DAY in apps• By 2013, more people will access internet from mobile devices than computers• Average iPhone user install 88 apps
  • 15. 7 billion
  • 16. 77%Have mobile devices as of end of 2010 (or 5.5 billion)
  • 17. (Source: motorolaconf, August 2010)
  • 18. 4
births
a
second(Source: motorolaconf, August 2010)
  • 19. 4
births
a
second39
mobile
phones
sold
a
second(Source: motorolaconf, August 2010)
  • 20. 22% of all these mobile devices are smartphones... (Smartphone sales rose 72% in 2010)
  • 21. 50% of all mobile internet traffic comes from APPS.
  • 22. 95% of you will check your smartphone at least twice while I’m talking.
  • 23. The other 5% will want to.
  • 24. We live in a two screen world.
  • 25. What exactly is an app?
  • 26. Users are focused in the app around a more immersive experience.
  • 27. Facebook:Over 250M users access via mobile devices. These users are twice as active as non-mobile users.
  • 28. PayPal Mobile increasing from $25M in 2008 to $500M in 2010.
  • 29. Square: Processing $3M+ per day in mobile transactions
  • 30. • $2 billion mobile $ in 2010
  • 31. • $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)
  • 32. • $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)• iPhone users = $65/week average
  • 33. • $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)• iPhone users = $65/week average• iPad users = $85/week average
  • 34. • $2 billion mobile $ in 2010• 70% via app, 30% via mobile web (+$800M)• iPhone users = $65/week average• iPad users = $85/week average• Average spend 50% higher on mobile than web
  • 35. Linkin Park had 2x transaction conversions in app than web — with same products.
  • 36. Linkin Park had 2x transaction conversions in app than web — with same products. Highest conversion % on iPhone, BlackBerry saw ZERO conversions (on 9,000+ clicks).
  • 37. Beyond ContentHow are our customers engaging their audiences through mobile apps?
  • 38. The Fort app was THE essential way to keep track of everything going on during the 4-day event.Mobile Roadie produced the daily in-app contest with prizes from Converse, New Era, TDK, and more — rewarding users for downloading and engaging through their iPhones.
  • 39. Cirque de Soleil and The Beatles are collaborating through their app on a “Las Vegas scavenger hunt.”“Locked” media within the app can be discovered by fans around Las Vegas, and they will be rewarded once they check-in (via the app) at live show.
  • 40. Take That has debuted their last videos exclusively in their iPhone app. The app is also featured at over 300 mobile retailers in the UK and is a centerpiece of the fan experience at their sold out tour this summer.
  • 41. DATA =Added value thru real-time,location-based engagement.
  • 42. Capitalize on our new, A.D.D. geo-social hyper-reality.
  • 43. brock@mobileroadie.com @brocksteady