Mobile is...




               3
Mobile is...
• Inexpensive




                           3
Mobile is...
• Inexpensive
• Always on




                           3
Mobile is...
• Inexpensive
• Always on
• Always with you




                           3
Mobile is...
•   Inexpensive
•   Always on
•   Always with you
•   Knows where you are




                             3
Mobile is...
•   Inexpensive
•   Always on
•   Always with you
•   Knows where you are
•   Your companion




            ...
We use mobiles while we..




                            4
We use mobiles while we..
   Talk on phone
                   Wait in line
 Eat dinner
      On a plane Talk to a friend

...
Mobile is the fastest
moving industry in history.
Mobile Today
Mobile Today
• 5 billion mobile phone users in the world
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 2,00,000+ i...
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 2,00,000+ i...
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 2,00,000+ i...
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 2,00,000+ i...
Why Apps?
Why Apps?
Why Apps?
• Focus on a brand
Why Apps?
• Focus on a brand
• Web is distracting
Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
Why Apps?
•   Focus on a brand
•   Web is distracting
•   User experience/interface
•   More users are “searching” via app...
What makes a great app?
What makes a great app? Design + Interaction
What makes a great app? Design + Interaction
What makes a great app? Great User-Experience
What makes a great app? Great User-Experience
What makes a great app? Great UI + Content
What makes a great app? Great UI + Content
What makes a great app? Native phone features
What makes a great app? Native phone features
Mobile Roadie
Highly customizable platform
Highly customizable platform
 •   Self service - do it
     yourself
Highly customizable platform
 •   Self service - do it
     yourself
 •   Sell music, tickets,
     merch
Highly customizable platform
 •   Self service - do it
     yourself
 •   Sell music, tickets,
     merch
 •   Establish a...
Highly customizable platform
 •   Self service - do it
     yourself
 •   Sell music, tickets,
     merch
 •   Establish a...
Existing clients
Over 600 apps created for clients across entertainment, including:
Existing clients
Over 600 apps created for clients across entertainment, including:

      • Madonna
Existing clients
Over 600 apps created for clients across entertainment, including:

      • Madonna
      • Ashton Kutcher
Existing clients
Over 600 apps created for clients across entertainment, including:

      • Madonna
      • Ashton Kutche...
Existing clients
Over 600 apps created for clients across entertainment, including:

      • Madonna
      • Ashton Kutche...
Existing clients
Over 600 apps created for clients across entertainment, including:

      • Madonna
      • Ashton Kutche...
Existing clients
Over 600 apps created for clients across entertainment, including:

      • Madonna
      • Ashton Kutche...
Existing clients
Over 600 apps created for clients outside entertainment, including:
Existing clients
Over 600 apps created for clients outside entertainment, including:

      • Brands
Existing clients
Over 600 apps created for clients outside entertainment, including:

      • Brands
      • Churches
Existing clients
Over 600 apps created for clients outside entertainment, including:

      • Brands
      • Churches
    ...
Existing clients
Over 600 apps created for clients outside entertainment, including:

      • Brands
      • Churches
    ...
Existing clients
Over 600 apps created for clients outside entertainment, including:

      • Brands
      • Churches
    ...
Existing clients
Over 600 apps created for clients outside entertainment, including:

      • Brands
      • Churches
    ...
Existing clients
Over 600 apps created for clients outside entertainment, including:

      • Brands
      • Churches
    ...
Existing clients
Over 600 apps created for clients outside entertainment, including:

      • Brands
      • Churches
    ...
Existing clients
Over 600 apps created for clients outside entertainment, including:

      • Brands
      • Churches
    ...
Success Stories
Taylor Swift - Fan engagement (road.ie/taylor-swift)
Madonna - Contests (road.ie/madonna)
The Doors (road.ie/the-doors)
The Doors (road.ie/the-doors)
Ashton Kutcher - A+ top videos - App exclusive (road.ie/aplusk)

4.5M+ followers
Sophie Kinsella
Sophie Kinsella
Sophie Kinsella
Sophie Kinsella
David Lebovitz
David Lebovitz
David Lebovitz
David Lebovitz
David Lebovitz
Superstress
Superstress
Superstress
Superstress
Single-Row (minimal) Menu Samples
Customizable Menus




Single-Row (minimal) Menu Samples
Customizable Menus




Multi-Row (hybrid) Menu Samples
Customizable Menus




Fullscreen Menu Samples
Design Asset Library

No designer on staff? No problem. MoRo's design team has created a
vast library icons, buttons, head...
Make it your own

You have full control over how every font, icon, button, and color will look
in your app.
Landscape Viewing

MoRo Pro supports landscape orientation viewing. Not only does your
content rotate and adjust to the ph...
Deep Content Categorization

MoRo Pro enables anyone with a lot of content
keep it organized within the app. Our addition ...
Platform-wide Updates:
Fan Wall

Fan Wall has been updated to display posts
on a map. Users can see where others are
locat...
Platform-wide Updates:
Top Users Section

The new Top Users Leaderboard section introduces
a gaming element into your apps...
Platform-wide Updates:
Auto-Push Notifications

Push notifications are now included on all
apps.

Weʼll automatically notify...
Coming June 2010




Single-Row (minimal) Menu Samples
42
Anyone in this room can
create a high quality iPhone
   or Android app in 20
          minutes
Thank you.

michael@mobileroadie
@msfd / @mobileroadie

http://road.ie/k3hudz
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
Mobile Roadie - Profile Accelerator
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Mobile Roadie - Profile Accelerator

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Michael Schneider's talk at Profile Accelerator, Sydney, Australia - Saturday, June 5, 2010

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  • Mobile Roadie - Profile Accelerator

    1. 1. Mobile is... 3
    2. 2. Mobile is... • Inexpensive 3
    3. 3. Mobile is... • Inexpensive • Always on 3
    4. 4. Mobile is... • Inexpensive • Always on • Always with you 3
    5. 5. Mobile is... • Inexpensive • Always on • Always with you • Knows where you are 3
    6. 6. Mobile is... • Inexpensive • Always on • Always with you • Knows where you are • Your companion 3
    7. 7. We use mobiles while we.. 4
    8. 8. We use mobiles while we.. Talk on phone Wait in line Eat dinner On a plane Talk to a friend Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert 4
    9. 9. Mobile is the fastest moving industry in history.
    10. 10. Mobile Today
    11. 11. Mobile Today • 5 billion mobile phone users in the world
    12. 12. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
    13. 13. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 2,00,000+ in first two months -> one every 3 sec
    14. 14. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 2,00,000+ in first two months -> one every 3 sec • iPhone users spend 30+ minutes PER DAY in apps
    15. 15. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 2,00,000+ in first two months -> one every 3 sec • iPhone users spend 30+ minutes PER DAY in apps • Google selling 100,000 Android devices a day
    16. 16. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 2,00,000+ in first two months -> one every 3 sec • iPhone users spend 30+ minutes PER DAY in apps • Google selling 100,000 Android devices a day • By 2013, more people will access internet from mobile devices than computers
    17. 17. Why Apps?
    18. 18. Why Apps?
    19. 19. Why Apps? • Focus on a brand
    20. 20. Why Apps? • Focus on a brand • Web is distracting
    21. 21. Why Apps? • Focus on a brand • Web is distracting • User experience/interface
    22. 22. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • More users are “searching” via apps than web
    23. 23. What makes a great app?
    24. 24. What makes a great app? Design + Interaction
    25. 25. What makes a great app? Design + Interaction
    26. 26. What makes a great app? Great User-Experience
    27. 27. What makes a great app? Great User-Experience
    28. 28. What makes a great app? Great UI + Content
    29. 29. What makes a great app? Great UI + Content
    30. 30. What makes a great app? Native phone features
    31. 31. What makes a great app? Native phone features
    32. 32. Mobile Roadie
    33. 33. Highly customizable platform
    34. 34. Highly customizable platform • Self service - do it yourself
    35. 35. Highly customizable platform • Self service - do it yourself • Sell music, tickets, merch
    36. 36. Highly customizable platform • Self service - do it yourself • Sell music, tickets, merch • Establish a direct-to- fan relationship
    37. 37. Highly customizable platform • Self service - do it yourself • Sell music, tickets, merch • Establish a direct-to- fan relationship • Give your audience a place to talk about you
    38. 38. Existing clients Over 600 apps created for clients across entertainment, including:
    39. 39. Existing clients Over 600 apps created for clients across entertainment, including: • Madonna
    40. 40. Existing clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher
    41. 41. Existing clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swift
    42. 42. Existing clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swift • The Doors
    43. 43. Existing clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swift • The Doors • Twilight
    44. 44. Existing clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swift • The Doors • Twilight • Golden Globes
    45. 45. Existing clients Over 600 apps created for clients outside entertainment, including:
    46. 46. Existing clients Over 600 apps created for clients outside entertainment, including: • Brands
    47. 47. Existing clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches
    48. 48. Existing clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors
    49. 49. Existing clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences
    50. 50. Existing clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • Politicians
    51. 51. Existing clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits
    52. 52. Existing clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits • Restaurants
    53. 53. Existing clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits • Restaurants • Hotels
    54. 54. Existing clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits • Restaurants • Hotels • Wineries
    55. 55. Success Stories
    56. 56. Taylor Swift - Fan engagement (road.ie/taylor-swift)
    57. 57. Madonna - Contests (road.ie/madonna)
    58. 58. The Doors (road.ie/the-doors)
    59. 59. The Doors (road.ie/the-doors)
    60. 60. Ashton Kutcher - A+ top videos - App exclusive (road.ie/aplusk) 4.5M+ followers
    61. 61. Sophie Kinsella
    62. 62. Sophie Kinsella
    63. 63. Sophie Kinsella
    64. 64. Sophie Kinsella
    65. 65. David Lebovitz
    66. 66. David Lebovitz
    67. 67. David Lebovitz
    68. 68. David Lebovitz
    69. 69. David Lebovitz
    70. 70. Superstress
    71. 71. Superstress
    72. 72. Superstress
    73. 73. Superstress
    74. 74. Single-Row (minimal) Menu Samples
    75. 75. Customizable Menus Single-Row (minimal) Menu Samples
    76. 76. Customizable Menus Multi-Row (hybrid) Menu Samples
    77. 77. Customizable Menus Fullscreen Menu Samples
    78. 78. Design Asset Library No designer on staff? No problem. MoRo's design team has created a vast library icons, buttons, headers and global color schemes. Our goal is to give you all the tools you need to create a highly engaging, polished app customized to your unique taste. Once you've chosen your graphics, you can adjust the color, transparency, padding, and fonts to further customize and refine the look.
    79. 79. Make it your own You have full control over how every font, icon, button, and color will look in your app.
    80. 80. Landscape Viewing MoRo Pro supports landscape orientation viewing. Not only does your content rotate and adjust to the phone orientation, but any of these views are new enhanced views which take full advantage of the widescreen format.
    81. 81. Deep Content Categorization MoRo Pro enables anyone with a lot of content keep it organized within the app. Our addition of categories makes it possible to categorize 3 levels deep. Feature Banner Slideshows Create house ad style in-app banners and link them to content or URL's. Feature banners play in a slideshow, and are a great way to feature a hot track, or draw attention to otherwise buried content.
    82. 82. Platform-wide Updates: Fan Wall Fan Wall has been updated to display posts on a map. Users can see where others are located, and connect with those near by.
    83. 83. Platform-wide Updates: Top Users Section The new Top Users Leaderboard section introduces a gaming element into your apps. Points are earned by actions within the app such as commenting, posting photos, and sharing content to your social networks. By earning points as they use the app, users are encouraged to keep coming back. Super fans can be identified and rewarded by the artists, and points can be turned into a virtual currency platform.
    84. 84. Platform-wide Updates: Auto-Push Notifications Push notifications are now included on all apps. Weʼll automatically notify users when someone comments on their comment, or on the same news item. Using geo-location, we will automatically send notifications to users when somethingʼs happening in their area.
    85. 85. Coming June 2010 Single-Row (minimal) Menu Samples
    86. 86. 42
    87. 87. Anyone in this room can create a high quality iPhone or Android app in 20 minutes
    88. 88. Thank you. michael@mobileroadie @msfd / @mobileroadie http://road.ie/k3hudz

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