Mobile roadie miptv

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  • Mobile roadie miptv

    1. 1. Mobile is the fastest moving industry in history, and probably the most important for brands.
    2. 2. Mobile Today
    3. 3. Mobile Today • 5 billion mobile phone users in the world
    4. 4. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
    5. 5. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps
    6. 6. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps
    7. 7. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers
    8. 8. Why Apps?
    9. 9. Why Apps? 7
    10. 10. Why Apps? • Focus on a brand 7
    11. 11. Why Apps? • Focus on a brand • Web is distracting 7
    12. 12. Why Apps? • Focus on a brand • Web is distracting • User experience/interface 7
    13. 13. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • More users are “searching” via apps than web 7
    14. 14. What makes a great app? 8
    15. 15. What makes a great app? Design + Interaction
    16. 16. What makes a great app? Great User-Experience
    17. 17. What makes a great app? Great UI + Content
    18. 18. What makes a great app? Utility
    19. 19. What makes a great app? Native phone features
    20. 20. Ashton Kutcher - A+ top videos - App exclusive 4.5M+ followers
    21. 21. Taryn Southern - Live TV Show in an App 8,000+ followers
    22. 22. Taylor Swift - Fan engagement 3M+ followers
    23. 23. Madonna - Contests
    24. 24. 18
    25. 25. Announcing...
    26. 26. • French
    27. 27. • French • Spanish
    28. 28. • French • Spanish • Italian
    29. 29. • French • Spanish • Italian • German
    30. 30. • French • Spanish • Italian • German • Portuguese
    31. 31. • French • Spanish • Italian • German • Portuguese • Local presence in Paris + Spain, Italy, Germany
    32. 32. Thank you. @mobileroadie @msfd

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