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Mobile roadie apps + publishers

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Michael's presentation to the Northern California Book Publishers Association

Michael's presentation to the Northern California Book Publishers Association

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  • Transcript

    • 1. Mobile is the fastest moving industry in history, and probably the most important for publishers.
    • 2. Mobile Today
    • 3. Mobile Today • 5 billion mobile phone users in the world
    • 4. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
    • 5. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps
    • 6. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps
    • 7. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps • Android on a run rate of 22M/year, 65% US
    • 8. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps • Android on a run rate of 22M/year, 65% US • By 2013, more people will access internet from mobile devices than computers
    • 9. Existing clients Over 400 apps created for clients across entertainment, including:
    • 10. Existing clients Over 400 apps created for clients across entertainment, including: • Madonna
    • 11. Existing clients Over 400 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher
    • 12. Existing clients Over 400 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swift
    • 13. Existing clients Over 400 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swift • Golden Globes
    • 14. Existing clients Outside of entertainment:
    • 15. Existing clients Outside of entertainment: • Brands
    • 16. Existing clients Outside of entertainment: • Brands • Churches
    • 17. Existing clients Outside of entertainment: • Brands • Churches • Authors
    • 18. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences
    • 19. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians
    • 20. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits
    • 21. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits • Restaurants
    • 22. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits • Restaurants • Hotels
    • 23. Existing clients Outside of entertainment: • Brands • Churches • Authors • Conferences • Politicians • Nonprofits • Restaurants • Hotels • Wineries
    • 24. Why Apps?
    • 25. Why Apps?
    • 26. Why Apps? • Focus on a brand
    • 27. Why Apps? • Focus on a brand • Web is distracting
    • 28. Why Apps? • Focus on a brand • Web is distracting • User experience/interface
    • 29. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • Location, always on
    • 30. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • Location, always on • More users are “searching” via apps than web
    • 31. Apps across platforms
    • 32. Apps across platforms • 30,000+ Android apps
    • 33. Apps across platforms • 30,000+ Android apps • 200,000+ iPhone apps
    • 34. Apps across platforms • 30,000+ Android apps • 200,000+ iPhone apps • 60% free on Android, 25% on iPhone
    • 35. Apps across platforms • 30,000+ Android apps • 200,000+ iPhone apps • 60% free on Android, 25% on iPhone • Purchase of paid apps: 50% iPhone, 21% Android
    • 36. Apps to market books
    • 37. Sophie Kinsella
    • 38. Sophie Kinsella
    • 39. Sophie Kinsella
    • 40. Sophie Kinsella
    • 41. David Lebovitz
    • 42. David Lebovitz
    • 43. David Lebovitz
    • 44. David Lebovitz
    • 45. David Lebovitz
    • 46. Superstress
    • 47. Superstress
    • 48. Superstress
    • 49. Superstress
    • 50. Selling books
    • 51. iBooks
    • 52. iBooks • $12.99 - $14.99
    • 53. iBooks • $12.99 - $14.99 • 30% to Apple, 70% to publishers
    • 54. iBooks • $12.99 - $14.99 • 30% to Apple, 70% to publishers • Charge less than physical book
    • 55. iBooks • $12.99 - $14.99 • 30% to Apple, 70% to publishers • Charge less than physical book • Available now on iPad, Summer on iPhone
    • 56. iBooks • $12.99 - $14.99 • 30% to Apple, 70% to publishers • Charge less than physical book • Available now on iPad, Summer on iPhone • International
    • 57. Predictions 19
    • 58. Predictions • iPad a huge success 19
    • 59. Predictions • iPad a huge success • Nook, Kindle in trouble long term 19
    • 60. Predictions • iPad a huge success • Nook, Kindle in trouble long term • 4G 19
    • 61. Predictions • iPad a huge success • Nook, Kindle in trouble long term • 4G • Mobile will surpass all other forms of consuming books in next few years 19
    • 62. Predictions • iPad a huge success • Nook, Kindle in trouble long term • 4G • Mobile will surpass all other forms of consuming books in next few years • Rich, interactive, on demand the future 19
    • 63. Thank you. michael@mobileroadie.co m @mobileroadie