MIPTV 2011 - Two Screen World - Michael Schneider

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MIPTV 2011 - Two Screen World - Michael Schneider

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  • MIPTV 2011 - Two Screen World - Michael Schneider

    1. 1. The Two Screen WorldMIPTV - April 2011Michael SchneiderCEO / Co-Founder
    2. 2. 95% of you will checkyour smartphone at least twice while I’m talking.
    3. 3. The other 5% of you will want to.
    4. 4. A.D.D.
    5. 5. A.D.D.A condition characterized by when a person is easily distracted and has difficulty staying focused on an individual activity for any period of time.
    6. 6. We live in a two screen world.
    7. 7. (Source: motorolaconf, August 2010)
    8. 8. 4
births
a
second(Source: motorolaconf, August 2010)
    9. 9. 4
births
a
second39
mobile
phones
sold
a
second(Source: motorolaconf, August 2010)
    10. 10. January, 20094.2 billion mobile phones
    11. 11. January, 20094.2 billion mobile phones
    12. 12. January, 2009 October, 20104.2 billion mobile phones 5+ billion mobile phones
    13. 13. January, 2009 October, 2010 20%4.2 billion mobile phones 5+ billion mobile phones
    14. 14. Mobile
Today
    15. 15. Mobile
Today• 5
billion
users
    16. 16. Mobile
Today• 5
billion
users• Over
150
million
iOS
    17. 17. Mobile
Today• 5
billion
users• Over
150
million
iOS• Android
biggest
OS
(350,000+
new
users/day)
    18. 18. Mobile
Today• 5
billion
users• Over
150
million
iOS• Android
biggest
OS
(350,000+
new
users/day)• iPad
1:
2,000,000+
in
first
two
months
‐>
one
every
3
sec
    19. 19. Mobile
Today• 5
billion
users• Over
150
million
iOS• Android
biggest
OS
(350,000+
new
users/day)• iPad
1:
2,000,000+
in
first
two
months
‐>
one
every
3
sec• iPhone
users
spend
30+
minutes
PER
DAY
in
apps
    20. 20. Mobile
Today• 5
billion
users• Over
150
million
iOS• Android
biggest
OS
(350,000+
new
users/day)• iPad
1:
2,000,000+
in
first
two
months
‐>
one
every
3
sec• iPhone
users
spend
30+
minutes
PER
DAY
in
apps• By
2013,
more
people
will
access
internet
from
mobile
devices
 than
computers
    21. 21. DefiniRon
of
“Mobile”
changing
    22. 22. Mobile
apps
account
for
50%
of
 all
mobile
internet
traffic. (Source: Zokem, September 2010)
    23. 23. What’s an app?
    24. 24. (Source: aimgroup.com, September 2010)
    25. 25. •$2
billion
mobile
$
in
2010 (Source: aimgroup.com, September 2010)
    26. 26. •$2
billion
mobile
$
in
2010•70%
via
app,
30%
via
mobile
web
(+$800M) (Source: aimgroup.com, September 2010)
    27. 27. •$2
billion
mobile
$
in
2010•70%
via
app,
30%
via
mobile
web
(+$800M)•iPhone
users
=
$65/week
average (Source: aimgroup.com, September 2010)
    28. 28. •$2
billion
mobile
$
in
2010•70%
via
app,
30%
via
mobile
web
(+$800M)•iPhone
users
=
$65/week
average•iPad
users
=
$85/week
average (Source: aimgroup.com, September 2010)
    29. 29. •$2
billion
mobile
$
in
2010•70%
via
app,
30%
via
mobile
web
(+$800M)•iPhone
users
=
$65/week
average•iPad
users
=
$85/week
average•Average
spend
50%
higher
on
mobile
than
web (Source: aimgroup.com, September 2010)
    30. 30. PayPal
Mobile
increasing
from
$25M
in
2008
to
$500M
in
2010 (Source: xchat, October 2010)
    31. 31. Take control of both screens.
    32. 32. THANK YOUmichael@mobileroadie.com | @msfd | @mobileroadie

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