MIPCOM 2010 - Michael Schneider

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Michael Schneider's keynote - October 2010 - MIPCOM

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  • MIPCOM 2010 - Michael Schneider

    1. 1. Apps = Opportunity MIPCOM 2010 Michael Schneider CEO
    2. 2. January, 2009 4.2 billion mobile phones
    3. 3. January, 2009 4.2 billion mobile phones
    4. 4. January, 2009 October, 2010 4.2 billion mobile phones 5+ billion mobile phones
    5. 5. January, 2009 October, 2010 20% 4.2 billion mobile phones 5+ billion mobile phones
    6. 6. Mobile
Today
    7. 7. Mobile
Today • 5
billion
mobile
phone
users
in
the
world
    8. 8. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users
    9. 9. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec
    10. 10. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps
    11. 11. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps • Google
selling
200,000
Android
devices
a
day
    12. 12. Mobile
Today • 5
billion
mobile
phone
users
in
the
world • Over
120
million
iPhone,
iPod
touch,
and
iPad
users • iPad:
2,000,000+
in
first
two
months
‐>
one
every
3
sec • iPhone
users
spend
30+
minutes
PER
DAY
in
apps • Google
selling
200,000
Android
devices
a
day • By
2013,
more
people
will
access
internet
from
mobile
devices
 than
computers
    13. 13. (Source: motorolaconf, August 2010)
    14. 14. 4
births
a
second (Source: motorolaconf, August 2010)
    15. 15. 4
births
a
second 39
mobile
phones
sold
a
second (Source: motorolaconf, August 2010)
    16. 16. DefiniOon
of
“Mobile”
changing
    17. 17. Tablets
    18. 18. Available Rumored/ Today Coming
soon
    19. 19. Available Rumored/ Today Coming
soon
    20. 20. Available Rumored/ Today Coming
soon
    21. 21. Dell
Streak
‐
$549
    22. 22. joojoo
‐
$499
    23. 23. Archos
7
‐
$249
    24. 24. Archos
9
‐
$399
    25. 25. Galaxy
Tab
‐
$799
    26. 26. OpOmus
‐
~€499
    27. 27. Adam
Tablet
‐
Unknown
    28. 28. Unknown
    29. 29. ? HP
Slate
‐
~$500
    30. 30. India
Gov’t
Tablet
‐
$35
    31. 31. PlayBook
‐
Unknown
    32. 32. iPad
‐
$499
    33. 33. iPad
‐
$499 •$2B Last Quarter
    34. 34. iPad
‐
$499 •$2B Last Quarter •84% of market
    35. 35. iPad
‐
$499 •$2B Last Quarter •84% of market •91% satisfaction rate (Source: ChangeWave Research, May 2010)
    36. 36. (Source: iSuppli, August 25, 2010)
    37. 37. Business
models that
work
on
tablets.
    38. 38. Digital Content Sales
    39. 39. Digital Content Sales
    40. 40. Digital Content Sales
    41. 41. Digital Content Sales
    42. 42. Miami Dolphins - Sponsorship (road.ie/dolphins-app)
    43. 43. Miami Dolphins - Sponsorship (road.ie/dolphins-app)
    44. 44. Advertising
    45. 45. Advertising
    46. 46. Paywalls (maybe)
    47. 47. Paywalls (maybe)
    48. 48. Paywalls (maybe)
    49. 49. Games
    50. 50. 50
million
tablets will
be
sold
in
2011. (Source: Bloomberg)
    51. 51. http://road.ie/rf48tx THANK YOU michael@mobileroadie.com | @msfd | @mobileroadie

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