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Michael Schneider - Next10 Berlin Presentation
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Michael Schneider - Next10 Berlin Presentation

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My talk at Next10

My talk at Next10

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Michael Schneider - Next10 Berlin Presentation Michael Schneider - Next10 Berlin Presentation Presentation Transcript

  • 2
  • 3
  • 3
  • Mobile is... 4
  • Mobile is... • Inexpensive 4
  • Mobile is... • Inexpensive • Always on 4
  • Mobile is... • Inexpensive • Always on • Always with you 4
  • Mobile is... • Inexpensive • Always on • Always with you • Knows where you are 4
  • Mobile is... • Inexpensive • Always on • Always with you • Knows where you are • Your companion 4
  • We use mobiles while we.. 5
  • We use mobiles while we.. Talk on phone Wait in line Eat dinner On a plane Talk to a friend Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert 5
  • Mobile is the fastest moving industry in history, and the most important for future consumer engagement.
  • Mobile Today
  • Mobile Today • 5 billion mobile phone users in the world
  • Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
  • Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps
  • Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps
  • Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers
  • Why Apps?
  • Why Apps?
  • Why Apps? • Focus on a brand
  • Why Apps? • Focus on a brand • Web is distracting
  • Why Apps? • Focus on a brand • Web is distracting • User experience/interface
  • Why Apps? • Focus on a brand • Web is distracting • User experience/interface • More users are “searching” via apps than web
  • What makes a great app?
  • What makes a great app? Design + Interaction
  • What makes a great app? Design + Interaction
  • What makes a great app? Great User-Experience
  • What makes a great app? Great User-Experience
  • What makes a great app? Great UI + Content
  • What makes a great app? Great UI + Content
  • What makes a great app? Utility
  • What makes a great app? Utility
  • What makes a great app? Native phone features
  • What makes a great app? Native phone features
  • Ashton Kutcher - A+ top videos - App exclusive 4.5M+ followers
  • Taryn Southern - Live TV Show in an App 8,000+ followers
  • Taylor Swift - Fan engagement 3M+ followers
  • Madonna - Contests
  • Thank you. michael@mobileroadie @msfd / @mobileroadie http://road.ie/2b3wju