Your SlideShare is downloading. ×
Michael Schneider - Next10 Berlin Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Michael Schneider - Next10 Berlin Presentation

1,152
views

Published on

My talk at Next10

My talk at Next10

Published in: Technology

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,152
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide



























































































































































































  • Transcript

    • 1. 2
    • 2. 3
    • 3. 3
    • 4. Mobile is... 4
    • 5. Mobile is... • Inexpensive 4
    • 6. Mobile is... • Inexpensive • Always on 4
    • 7. Mobile is... • Inexpensive • Always on • Always with you 4
    • 8. Mobile is... • Inexpensive • Always on • Always with you • Knows where you are 4
    • 9. Mobile is... • Inexpensive • Always on • Always with you • Knows where you are • Your companion 4
    • 10. We use mobiles while we.. 5
    • 11. We use mobiles while we.. Talk on phone Wait in line Eat dinner On a plane Talk to a friend Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert 5
    • 12. Mobile is the fastest moving industry in history, and the most important for future consumer engagement.
    • 13. Mobile Today
    • 14. Mobile Today • 5 billion mobile phone users in the world
    • 15. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
    • 16. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps
    • 17. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps
    • 18. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers
    • 19. Why Apps?
    • 20. Why Apps?
    • 21. Why Apps? • Focus on a brand
    • 22. Why Apps? • Focus on a brand • Web is distracting
    • 23. Why Apps? • Focus on a brand • Web is distracting • User experience/interface
    • 24. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • More users are “searching” via apps than web
    • 25. What makes a great app?
    • 26. What makes a great app? Design + Interaction
    • 27. What makes a great app? Design + Interaction
    • 28. What makes a great app? Great User-Experience
    • 29. What makes a great app? Great User-Experience
    • 30. What makes a great app? Great UI + Content
    • 31. What makes a great app? Great UI + Content
    • 32. What makes a great app? Utility
    • 33. What makes a great app? Utility
    • 34. What makes a great app? Native phone features
    • 35. What makes a great app? Native phone features
    • 36. Ashton Kutcher - A+ top videos - App exclusive 4.5M+ followers
    • 37. Taryn Southern - Live TV Show in an App 8,000+ followers
    • 38. Taylor Swift - Fan engagement 3M+ followers
    • 39. Madonna - Contests
    • 40. Thank you. michael@mobileroadie @msfd / @mobileroadie http://road.ie/2b3wju