Internet Marketing Association Keynote

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Michael Schneider's presentation at IMA 2012 in

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Internet Marketing Association Keynote

  1. 1. Michael SchneiderCEO / Co-Founder
  2. 2. In 1995, there were 19,000 websites.
  3. 3. In 2012, there are over300,000,000 websites.
  4. 4. 4 births a second39 mobile phones sold a second(Source: motorolaconf, August 2010)
  5. 5. Worldwide US80%60%40%20%0% Q4 08 Q2 09 Q4 09 Q2 10 Q4 10 Q2 11 Q4 11 Q2 12
  6. 6. All phones will beSmartphones by 2014.
  7. 7. We check our phones:150 times a day= once every 6.5 minutes(Source: MindTrek, 2010)
  8. 8. What would you give up to keep your phone for a week?
  9. 9. 55% were willing to give up caffeine.
  10. 10. 55% were willing to give up caffeine.63% said they would give up chocolate.
  11. 11. 55% were willing to give up caffeine.63% said they would give up chocolate.22% said they stop quit brushing their teeth.
  12. 12. 55% were willing to give up caffeine.63% said they would give up chocolate.22% said they stop quit brushing their teeth.54% would go without exercise.
  13. 13. 55% were willing to give up caffeine.63% said they would give up chocolate.22% said they stop quit brushing their teeth.54% would go without exercise.70% would forego alcohol.
  14. 14. 25% 27% 43%Would you go without shoes for a week?
  15. 15. One third of the people surveyed werewilling to give up sex for a week ratherthan go without their mobile phone,and 70% of those people were women.
  16. 16. What should you do?
  17. 17. HTML5 vs. Native appHTML5Make the effortEmail marketingLimited dataBasic user experienceNo community
  18. 18. HTML5 vs. Native appHTML5 Native AppMake the effort Intimate, on deviceEmail marketing Push (w/location)Limited data Location, profilesBasic user experience Slick user experienceNo community Rich community
  19. 19. The iPad accounts for 89% of all mobile commerce.
  20. 20. 130 $123 $10297.5 $80 6532.5 0 Smartphone Laptop/Desktop iPad
  21. 21. We’re Still Waiting For Internet Ad Spend To Catch Up to the Web — Let’s Not Make The Same Mistake With Mobile | PandoDaily 9/16/12 6:38 PM Follow PandoDaily: Deals People Products Culture PandoList Events Back Page BooksWe’re Still Waiting For Internet AdSpend To Catch Up to the Web —Let’s Not Make The Same MistakeWith Mobile← Previous Next → Let’s go back to 2005. Google had just gone public and the world was agog, staring at the riches from what may be one of the best business models we’ve ever seen: paid search. It was the same model created by Overture, which was bought by Yahoo. Under pressure to perform, Yahoo — then run by Terry Semel — had one answer for anyone who asked how the purple giant stayed relevant in this new Google-http://pandodaily.com/2012/09/13/were-still-waiting-for-internet-ad-…-to-catch-up-to-the-web-lets-not-make-the-same-mistake-with-mobile/ Page 1 of 7
  22. 22. We’re Still Waiting For Internet Ad Spend To Catch Up to the Web — Let’s Not Make The Same Mistake With Mobile | PandoDaily 9/16/12 6:38 PM Follow PandoDaily: Deals People Products Culture PandoList Events Back Page Digital advertising $ never Books We’re Still Waiting For Internet Ad caught up withthe Web — Spend To Catch Up to attention.70B Let’s Not Make The Same Mistake With Mobile ← Previous Next →53B35B 7018B Let’s go back to 2005. Google had just gone public and the world was agog, staring at the riches from what may be one of the best business models we’ve ever seen: paid search. 14.7 11 It was the same model created by Overture, which was bought by Yahoo. Under pressure to perform, Yahoo — then 3 run by Terry Semel — had one answer for anyone who asked0B how the purple giant stayed relevant in this new Google- Mobile Banner Ads Search TV http://pandodaily.com/2012/09/13/were-still-waiting-for-internet-ad-…-to-catch-up-to-the-web-lets-not-make-the-same-mistake-with-mobile/ Page 1 of 7
  23. 23. best customers + context + permission =new world of marketing
  24. 24. Engaged, in the area, now.---------------------------------- In the market for a car Right demographic Potentialcustomers
  25. 25. In the area, now.
  26. 26. In the area, now.
  27. 27. In the area, now.
  28. 28. How do I create an app?
  29. 29. Bespoke vs. Platform
  30. 30. Bespoke vs. PlatformBespoke Platform4-6 months 1-2 weeks$20,000-$50,000+ Free - $10,o00You chase tech Platform chases techTechnical proficiency No tech proficiency req’d
  31. 31. THANK YOU http://road.ie/3sehk4michael@mobileroadie.com | @msfd | @mobileroadie

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