Integrated Print Forum - Oct 2011

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Michael Schneider's presentation to the Integrated Print Forum

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  • Integrated Print Forum - Oct 2011

    1. 1. Michael SchneiderCEO / Co-Founder
    2. 2. (Source: MindTrek, 2010)
    3. 3. We check our phones:(Source: MindTrek, 2010)
    4. 4. We check our phones:150 times a day(Source: MindTrek, 2010)
    5. 5. We check our phones:150 times a day= once every 6.5 minutes(Source: MindTrek, 2010)
    6. 6. (Source: motorolaconf, August 2010)
    7. 7. 4 births a second(Source: motorolaconf, August 2010)
    8. 8. 4 births a second39 mobile phones sold a second(Source: motorolaconf, August 2010)
    9. 9. January, 20094.2 billion mobile phones
    10. 10. January, 20094.2 billion mobile phones
    11. 11. January, 2009 October, 20104.2 billion mobile phones 5+ billion mobile phones
    12. 12. January, 2009 October, 2010 20%4.2 billion mobile phones 5+ billion mobile phones
    13. 13. Mobile Today
    14. 14. Mobile Today• 5.5+ billion users
    15. 15. Mobile Today• 5.5+ billion users• Smartphone shipments now 21%+
    16. 16. Mobile Today• 5.5+ billion users• Smartphone shipments now 21%+• Apple: Over 250 million iOS
    17. 17. Mobile Today• 5.5+ billion users• Smartphone shipments now 21%+• Apple: Over 250 million iOS• iPhone 4S: 1M pre orders in 24 hours
    18. 18. Mobile Today• 5.5+ billion users• Smartphone shipments now 21%+• Apple: Over 250 million iOS• iPhone 4S: 1M pre orders in 24 hours• iPad: 25M million in first 14 months (one every 1.4 seconds)
    19. 19. Mobile Today• 5.5+ billion users• Smartphone shipments now 21%+• Apple: Over 250 million iOS• iPhone 4S: 1M pre orders in 24 hours• iPad: 25M million in first 14 months (one every 1.4 seconds)• iPhone users spend 90+ minutes PER DAY in apps
    20. 20. Mobile Today• 5.5+ billion users• Smartphone shipments now 21%+• Apple: Over 250 million iOS• iPhone 4S: 1M pre orders in 24 hours• iPad: 25M million in first 14 months (one every 1.4 seconds)• iPhone users spend 90+ minutes PER DAY in apps• Google Android biggest OS (600,000+/day)
    21. 21. Mobile Today• 5.5+ billion users• Smartphone shipments now 21%+• Apple: Over 250 million iOS• iPhone 4S: 1M pre orders in 24 hours• iPad: 25M million in first 14 months (one every 1.4 seconds)• iPhone users spend 90+ minutes PER DAY in apps• Google Android biggest OS (600,000+/day)• By 2013, more people will access internet from mobile devices than computers
    22. 22. Industry Update
    23. 23. Industry Update
    24. 24. Definition of “Mobile” changing
    25. 25. Mobile apps account for 50%of all mobile internet traffic. (Source: Zokem, September 2010)
    26. 26. What’s an app?
    27. 27. (Source: aimgroup.com, September 2010)
    28. 28. •$2 billion mobile $ in 2010 (Source: aimgroup.com, September 2010)
    29. 29. •$2 billion mobile $ in 2010•70% via app, 30% via mobile web (+$800M) (Source: aimgroup.com, September 2010)
    30. 30. •$2 billion mobile $ in 2010•70% via app, 30% via mobile web (+$800M)•iPhone users = $65/week average (Source: aimgroup.com, September 2010)
    31. 31. •$2 billion mobile $ in 2010•70% via app, 30% via mobile web (+$800M)•iPhone users = $65/week average•iPad users = $85/week average (Source: aimgroup.com, September 2010)
    32. 32. •$2 billion mobile $ in 2010•70% via app, 30% via mobile web (+$800M)•iPhone users = $65/week average•iPad users = $85/week average•Average spend 50% higher on mobile than web (Source: aimgroup.com, September 2010)
    33. 33. PayPal Mobile increasing from$25M in 2008 to $500M in 2010 (Source: xchat, October 2010)
    34. 34. Bespoke vs. Platform
    35. 35. Bespoke vs. Platform
    36. 36. Bespoke vs. PlatformBespoke
    37. 37. Bespoke vs. PlatformBespoke3-4 months
    38. 38. Bespoke vs. PlatformBespoke3-4 months$20,000-$50,000+
    39. 39. Bespoke vs. PlatformBespoke3-4 months$20,000-$50,000+Chasing technology on you
    40. 40. Bespoke vs. PlatformBespoke3-4 months$20,000-$50,000+Chasing technology on youTechnical proficiency
    41. 41. Bespoke vs. PlatformBespoke3-4 months$20,000-$50,000+Chasing technology on youTechnical proficiencyAnything possible
    42. 42. Bespoke vs. Platform
    43. 43. Bespoke vs. PlatformPlatform
    44. 44. Bespoke vs. PlatformPlatform1-2 weeks
    45. 45. Bespoke vs. PlatformPlatform1-2 weeksFree - $10,o00
    46. 46. Bespoke vs. PlatformPlatform1-2 weeksFree - $10,o00Platform chases technology
    47. 47. Bespoke vs. PlatformPlatform1-2 weeksFree - $10,o00Platform chases technologyNo tech proficiency required
    48. 48. Bespoke vs. PlatformPlatform1-2 weeksFree - $10,o00Platform chases technologyNo tech proficiency requiredLimited functionality
    49. 49. Mobile Roadie is a mobile engagement platform. Our tools help brands engage & monetize consumers on mobile.
    50. 50. We power apps across a wide variety ofindustries such as music, sports, publishing,events, education, brands and hospitality.
    51. 51. Marquee clients include:Honda / CAA AdeleThe Beatles Random HouseWynn Las Vegas Fiat / Fader MagazineTaylor Swift MadonnaVera Wang Katy PerryDallas Mavericks Washington RedskinsHarvard University Miami DolphinsWorld Economic Forum Sacramento KingsAnnenberg Foundation Spin Magazine
    52. 52. 1,400+ customershave built2,000+ appsthat reach11,000,000+ end usersgrowing at1,200,000 users/monthon iPhone and Android
    53. 53. How does the printing industry fit in?
    54. 54. How does the printing industry fit in?
    55. 55. How does the printing industry fit in? Relationships
    56. 56. How does the printing industry fit in? Relationships Expertise
    57. 57. How does the printing industry fit in? Relationships Expertise Complementary Products
    58. 58. Printing Industry + Digital = Future
    59. 59. Predictions
    60. 60. PredictionsSmartphones: iOS + Android
    61. 61. PredictionsSmartphones: iOS + AndroidTablets: iPad
    62. 62. PredictionsSmartphones: iOS + AndroidTablets: iPadBlackberry/Nokia
    63. 63. PredictionsSmartphones: iOS + AndroidTablets: iPadBlackberry/NokiaMobile Web
    64. 64. THANK YOU http://road.ie/ahu5ttmichael@mobileroadie.com | @msfd | @mobileroadie

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