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Michael Schneider's keynote from HUB Forum 2010 in Paris.

Michael Schneider's keynote from HUB Forum 2010 in Paris.

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Transcript

  • 1. Branding in a mobile world Michael Schneider CEO
  • 2. Mobile
is
cri+cal
for
branding
because:
  • 3. Mobile
is
cri+cal
for
branding
because: • Inexpensive
  • 4. Mobile
is
cri+cal
for
branding
because: • Inexpensive • Always
on
  • 5. Mobile
is
cri+cal
for
branding
because: • Inexpensive • Always
on • Always
with
you
  • 6. Mobile
is
cri+cal
for
branding
because: • Inexpensive • Always
on • Always
with
you • Knows
where
you
are
  • 7. Mobile
is
cri+cal
for
branding
because: • Inexpensive • Always
on • Always
with
you • Knows
where
you
are • Your
companion
  • 8. We
use
mobiles
while
we... Talk on phone Wait in line Eat dinner Talk to a friend On a plane Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert
  • 9. Apps
at
the
center
of
branding
strategies:
  • 10. Apps
at
the
center
of
branding
strategies: • Focus
on
a
brand
  • 11. Apps
at
the
center
of
branding
strategies: • Focus
on
a
brand • Web
is
distrac+ng
  • 12. Apps
at
the
center
of
branding
strategies: • Focus
on
a
brand • Web
is
distrac+ng • User
experience/interface
  • 13. Apps
at
the
center
of
branding
strategies: • Focus
on
a
brand • Web
is
distrac+ng • User
experience/interface • More
users
are
“searching”
via
apps
than
web
  • 14. What
makes
a
great
app?
  • 15. 1 / What makes a great app? Great User-Experience.
  • 16. 1 / What makes a great app? Great User-Experience.
  • 17. 2 / What makes a great app? Great UI + Content.
  • 18. 2 / What makes a great app? Great UI + Content.
  • 19. 3 / What makes a great app? Use Push Notifications.
  • 20. 4 / What makes a great app? Use location, reward users.
  • 21. 5 / What makes a great app? Automate everyday tasks.
  • 22. 5 / What makes a great app? Automate everyday tasks.
  • 23. 6 / What makes a great app? Multiple platforms.
  • 24. Business
models that
work
in
mobile.
  • 25. Taylor Swift - mCommerce (road.ie/taylor-swift)
  • 26. Miami Dolphins - Sponsorship (road.ie/dolphins-app)
  • 27. Miami Dolphins - Sponsorship (road.ie/dolphins-app)
  • 28. Wynn - Exclusive deals (road.ie/wynn)
  • 29. Games
  • 30. To
sum
it
up..
  • 31. http://road.ie/ngx4nj THANK YOU michael@mobileroadie.com | @msfd | @mobileroadie