DICON Presentation - August 2010

Mobile is...

Mobile is... • Inexpensive

Mobile is... • Inexpensive • Always on

Mobile is... • Inexpensive • Always on • Always with you

Mobile is... • Inexpensive • Always on • Always with you • Knows where you are

Mobile is... • Inexpensive • Always on • Always with you • Knows where you are • Your companion

We use mobiles while we... Talk on phone Wait in line Eat dinner On a plane Talk to a friend Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert

Mobile is the fastest moving  industry in history.

Mobile Today

Mobile Today • 5 billion mobile phone users in the world

Mobile Today • 5 billion mobile phone users in the world • Over 100 million iPhone, iPod touch, and iPad users

Mobile Today • 5 billion mobile phone users in the world • Over 100 million iPhone, iPod touch, and iPad users • iPad: 2,000,000+ in ﬁrst two months ‐> one every 3 sec

Mobile Today • 5 billion mobile phone users in the world • Over 100 million iPhone, iPod touch, and iPad users • iPad: 2,000,000+ in ﬁrst two months ‐> one every 3 sec • iPhone users spend 30+ minutes PER DAY in apps

Mobile Today • 5 billion mobile phone users in the world • Over 100 million iPhone, iPod touch, and iPad users • iPad: 2,000,000+ in ﬁrst two months ‐> one every 3 sec • iPhone users spend 30+ minutes PER DAY in apps • Google selling 200,000 Android devices a day

Mobile Today • 5 billion mobile phone users in the world • Over 100 million iPhone, iPod touch, and iPad users • iPad: 2,000,000+ in ﬁrst two months ‐> one every 3 sec • iPhone users spend 30+ minutes PER DAY in apps • Google selling 200,000 Android devices a day • By 2013, more people will access internet from mobile  devices than computers

DeﬁniRon of “Mobile” changing

Why Apps?

Why Apps? • Focus on a brand

Why Apps? • Focus on a brand • Web is distracRng

Why Apps? • Focus on a brand • Web is distracRng • User experience/interface

Why Apps? • Focus on a brand • Web is distracRng • User experience/interface • More users are “searching” via apps than web

What makes a great app?

What makes a great app? Design + Interaction

What makes a great app? Great User-Experience

What makes a great app? Great UI + Content

What makes a great app? Native phone features

What makes a great app? Automate everyday tasks.

Highly customizable plaorm

Highly customizable plaorm • Self service

Highly customizable plaorm • Self service • Customizable modules

Highly customizable plaorm • Self service • Customizable modules • Content Management  System

Highly customizable plaorm • Self service • Customizable modules • Content Management  System • Costs about 5% of custom

Highly customizable plaorm • Self service • Customizable modules • Content Management  System • Costs about 5% of custom • Build once ‐> iPhone,  Android, (soon) Blackberry,  Nokia

ExisRng clients Over 600 apps created for clients across entertainment, including:

ExisRng clients Over 600 apps created for clients across entertainment, including: • Madonna

ExisRng clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher

ExisRng clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swic

ExisRng clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swic • The Doors

ExisRng clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swic • The Doors • Twilight

ExisRng clients Over 600 apps created for clients across entertainment, including: • Madonna • Ashton Kutcher • Taylor Swic • The Doors • Twilight • Golden Globes

ExisRng clients Over 600 apps created for clients outside entertainment, including:

ExisRng clients Over 600 apps created for clients outside entertainment, including: • Brands

ExisRng clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches

ExisRng clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors

ExisRng clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences

ExisRng clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians

ExisRng clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians • Nonproﬁts

ExisRng clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians • Nonproﬁts • Restaurants

ExisRng clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians • Nonproﬁts • Restaurants • Hotels

ExisRng clients Over 600 apps created for clients outside entertainment, including: • Brands • Churches • Authors • Conferences • PoliRcians • Nonproﬁts • Restaurants • Hotels • Wineries

PredicRons

Augmented reality will become useful.

Android will be biggest OS this year.

Death of the physical book within 5 years.

iMode done within 12 months. x

Thank you. michael@mobileroadie @msfd / @mobileroadie hep://road.ie/0thdnh

DICON Presentation - August 2010

by Mobile Roadie

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DICON Presentation - August 2010 Presentation Transcript