Ad:Tech 2011 Hypothetical Ford Campaign by Michael Schneider

1. Michael Schneider
CEO / Co-Founder

3. Mobile Roadie is a mobile engagement platform.
Our tools help brands engage & monetize
consumers on mobile.

7. •1M downloads
•200k+ email
addresses
•Six figures of
digital merch
sold

8. •2,400 scans of
QR code
•1,592 email
addresses
•Dozens of
prizes given out

9. •250k+ installs
•100k uniques/
week
•Post every
minute

10. 1,500+ customers
have built
2,500+ apps
that reach
12,000,000+ end users
growing at
1,200,000 users/month
on iPhone and Android

13. •How can I get a great deal?

20. Moon & Tune Driver’s Vision Premium

21. Moon & Tune

24. Michael earned a free moonroof and premium sound
system in his new Ford Fusion! If you want a chance to
do the same, download the Ford Fusion app.

25. •Who’s interested in my car?
•Where are they?
•How can I reach them?

29. Smartphone
users
Right
demographic
In the market
for a car
Engaged, in
the area, now.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

30. In the area,
now.

31. In the area,
now.

32. In the area,
now.

34. http://road.ie/di3yeh
michael@mobileroadie.com | @msfd | @mobileroadie
THANK YOU