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Why Native Mobile Apps are the Right Choice for the Enterprise

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Viewers will discover the business benefits of native mobile apps and why they are better suited for the enterprise than web-based mobile applications. If you have been on the fence about which route …

Viewers will discover the business benefits of native mobile apps and why they are better suited for the enterprise than web-based mobile applications. If you have been on the fence about which route is best for your organization, this webinar will dispel many myths about development costs and time to market.

In this session, you will:

Discover what types of mobile apps lead to better end-user adoption

Learn about the types of device features that are only available via native mobile applications and why that is important

Understand the mobile application development process and important considerations for enterprise environments

Explore the possible pitfalls of web-based mobile applications in a secure environment

Published in: Technology, Business

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  • JAY
  • STORIES, CUSTOMER EXAMPLES: NYSE, eBay
  • STORIES, CUSTOMER EXAMPLES: NYSE, eBay
  • STORIES
  • examples
  • Which is better for internal use native apps or HTML5?Should you concentrate on different backend apps to mobilize – CRM, asset database, BI – or by business unit? Sales, Field, Warehouse, etc.? Where should I begin?With BYOD, how do you enforce required app use?
  • Which is better for internal use native apps or HTML5?Should you concentrate on different backend apps to mobilize – CRM, asset database, BI – or by business unit? Sales, Field, Warehouse, etc.? Where should I begin?With BYOD, how do you enforce required app use?
  • Which is better for internal use native apps or HTML5?Should you concentrate on different backend apps to mobilize – CRM, asset database, BI – or by business unit? Sales, Field, Warehouse, etc.? Where should I begin?With BYOD, how do you enforce required app use?
  • Thanks Nasrin for the insight. On the subject of native applcations, we have another webinar planned in June that will delve more deeply into this topic. Drive Your Business with Native Apps.
  • Transcript

    • 1. Why Native Mobile Apps are the Right Choice for the Enterprise
    • 2. Welcome! • Brief Introduction – Jay Hall • General information on mobility and general thoughts on web versus native mobile apps • Introduction to Nasrin Azari, Mobile Reach president • Discussion on the benefits of native apps • Demo on rapid native app creation • Nasrin summary • Jay wrap-up and Q&A2
    • 3. The State of Enterprise Mobility • Mobility is a Revolution not an Evolution • It is not a feature, it’s a new way of doing business • You have a process TODAY that is not optimal • Mobility needs to be a process improvement, not a novelty or a nice-t0-have • The end user remains the most important variable in the equation3
    • 4. Arguments FOR Web Apps  The cost of development is lower than for native  You can build a single app to run across multiple mobile device platforms  Updates and deployments will be easier and faster with a Web app  You don’t have to go thru app stores to get apps  There is no footprint (no application install / no cache data) on the mobile device  Licensing is typically unlimited4
    • 5. Arguments AGAINST Native Apps • Native Apps are time-consuming to build  Assuming that you need to build a separate app for each mobile platform  Assuming that you have to develop from scratch • Expensive to update, maintain, and deploy  Need to update multiple applications/platforms  Dynamic environment requires frequent changes • Need to hire / train developers on each specific platform, and a unique skill set is required5
    • 6. Native vs. Web for Enterprise As you’ve just seen, there are a lot of reasons why organizations choose Web Apps for the Enterprise over Native Apps But… we are here today to show you why Native mobile apps are actually a better choice in the Enterprise environment!6
    • 7. POLL!! Do you currently believe that Web Apps are the way to go for mobilizing enterprise applications?7
    • 8. INTRODUCTION Nasrin Azari, President of Mobile Reach Frequent speaker on enterprise mobility 20 years of experience in mobile computing8
    • 9. Native Apps for the Enterprise • Differentiate Enterprise Mobile Apps from Consumer Mobile Apps • Identify the Business Requirements for Enterprise Apps • Characterize the benefits of Web Apps versus Native Apps • Meeting Enterprise Needs with Native Apps • The Mobile Reach Answer / Solution • Product Demonstration • Summary and Take-Aways!9
    • 10. Different types of Mobile Apps • Consumer Apps  Non-graphic-intensive Games, Social, News, Shopping, Scheduling, Personal Productivity  Driven by entertainment value, communication, location • B2C: Business to Customer  Marketing, information access, customer service  Driven by accessibility, ability to share information real-time, etc • B2E: Business to Employee  Efficiency, Productivity, Information accuracy, tracking  Driven by business needs: better decision-making, more stream- lined/cost-effective processes, improved data capture, easier ways to complete tasks, faster or more accurate activities, improved access to real-time situational information, etc.10
    • 11. B2E Mobile Applications • Are Process Improvements  Determine how mobile workers are doing their job  You have an existing process (it may be manual)  Design and implement a more efficient, functional, higher quality process with mobile solutions • An effective B2E mobile app MUST… 1. Actually improve the process 2. Actually be used11
    • 12. Enterprise App Requirements • BYOD policies require the support of many mobile platforms • Dynamic environments require frequent changes to mobile apps • Mobile apps need to integrate well with backend systems • Mobile apps need to be secure • Mobile apps need to improve a business process:  Improving Productivity  Increasing Efficiency  Making a task easier for end users  Improving the quality of data captured  Providing Real-time access to information12
    • 13. Mobile Enterprise Apps MUST  Support a variety of mobile platforms  Be easily modified and deployed  Integrate smoothly with backend systems  Be secure  Improve business processes  Offer a good User Experience  Provide immediate response time (usable offline)13
    • 14. Benefits of Web Apps • COPE: Code Once, Publish Everywhere  Write/update once using HTML/5, Javascript  Run the app via a webpage • No Install / Download / Footprint  Run within the existing Browser  Immediate access to latest application functionality • Unlimited Licensing  Any number of users can access the application All of these benefits are associated with keeping costs low … i.e. none are focused on the end-user14
    • 15. Benefits of Native Mobile Apps • User Experience  Ability to fully support the mobile end-user’s needs/expectations • Access to Device capabilities  GPS, peripherals, audio control, etc • Better Security options  Avoid the dangers of HTML5 hacking and security holes • Offline Usage  Ability to work when no connectivity is available  Better response time ALL the time  No SPINNING circles or other WAITING icons15
    • 16. Comparison Web-based mobile apps Native mobile apps  Support a variety of mobile  Support a variety of mobile platforms platforms  Be easily modified and deployed  Be easily modified and deployed  Integrate smoothly with  Integrate smoothly with backend systems backend systems  Be Secure  Be Secure  Improve business processes  Improve business processes  Offer a Good User Experience  Offer a Good User Experience  Support Offline Usage  Support Offline Usage KEY  Meets Requirements Well  Somewhat Meets Requirements16  Deficient
    • 17. Meeting enterprise needs • You have a choice… 1. Create a Web App, which is easier to manage, but sacrifices user experience. Improvements in HTML5 (or 6, etc) eventually will help fill the gaps in:  Device-side functionality  User experience  Better offline capability 2. Choose the Native App route and find a tool to ease the development and support effort  Mobile Reach17
    • 18. The Mobile Reach Answer…• Maintain all the Benefits of Native Mobile Apps• Solve the complexities of Native Mobile Apps via:  Creating and supporting a cross-platform app development environment  Support all backend applications  Rapid mobile application development tool  Enterprise App Store  Ability to modify and scale as your business grows  Easy Licensing model18
    • 19. MR Splitware Mobility Platform • Splitware AppStudio • Splitware AppStore • Splitware App Templates • Splitware Plug-in SDK • Splitware Security19
    • 20. MR Splitware Mobility Platform PRODUCT DEMONSTRATION!! • Build and deploy an app in minutes • Iterate and redeploy just as quickly • Support cross-platform mobile devices • Support multiple backend applications20
    • 21. Mobile Reach Enterprise Apps:  Support a variety of mobile platforms  Are easily modified and deployed  Integrate smoothly with backend systems  Are Secure  Improve business processes  Provide a Good User Experience KEY  Support Offline Usage  Meets Requirements Well  Somewhat Meets Requirements  Deficient21
    • 22. Mobile Reach Roadmap • Goal 1: eliminate / minimize the complexities around the development and support of enterprise native mobile apps.  Rapid cross-platform native mobile app development: ability to write and deploy an app in minutes, hours, or days, depending on complexity.  COPE: design and build functionality for a mobile app ONCE and publish natively to all mobile platforms • Goal 2: retain all of the UI advantages of native mobile apps  Rich functionality  Use of device peripherals  Highly secure  Immediate response time22
    • 23. Why are Native Apps better? • Native Apps unarguably have:  Better User Experience  Better Functionality  Better, consistent, dependable Response Time • Leading to…  Better Processes  Increased efficiencies  Higher mobile user productivity Native Apps ARE BETTER than Web Apps for the criteria that make Enterprise Applications successful:  Improved Processes  User Adoption23
    • 24. In Summary • Enterprise Mobile Apps are created to:  Improve an existing process • In order to be Effective, the Enterprise Mobile App MUST  Actually IMPROVE the Process  Actually Be USED • Native mobile apps naturally meet these two requirements BETTER than mobile Web apps • The primary challenge of Native mobile apps is the amount of time and effort involved in the ongoing development and support  Enterprise mobility is critical to your business success  Writing mobile apps is not your core business  Bring in experts who do this for a living!24
    • 25. Mobile Reach • Lives and breathes enterprise mobility • Has been providing successful enterprise mobile solutions for over 10 years • Understands what it takes to roll out and support a successful implementation • Has current customers that have been successfully using our products for 8 years! • Can scale with your business needs • Has the expertise to assist you through the process • Has the tools that let YOU own the final solution25
    • 26. Take-Aways 1. You have to do something 2. Regardless of what you do, you own it 3. Environment is changing rapidly – risk 4. Enterprise Mobility is like Cloud Computing 5. Users choose Native, IT Depts choose Web… What’s best for the business as a whole? 6. Mobile Reach allows you to take advantage of the benefits of native apps WITHOUT the pain26
    • 27. Gartner Says… • The rate of mobile OS evolution will outpace the slow rate at which HTML Web standards evolve, so native apps will continue to have access to more sophisticated capabilities. • Native apps can support a wide range of security strategies, unlike HTML5 apps27
    • 28. Questions • Thanks for joining us! • Questions? ?28
    • 29. Thanks for Joining Us! • Mobile Reach Enterprise Mobility Webinar Series  Building Mobile Apps in Minutes  Analyzing and Implementing Effective Mobile Workflow  Why Native Apps are the right choice for Enterprise Addressing Mobile Application Security Thursday, July 1929