Analyzing and Implementing Effective Mobile Workflow


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Learn how to design and build highly effective enterprise mobile applications by understanding your mobile end-users' tasks and challenges and creating task-focused, purposeful solutions to optimize their mobile workflows.

In this session, you will learn:

How to identify and correct mobile user inefficiencies
How to calculate and measure mobile app ROI
How to create effective and user-friendly mobile apps for your mobile end users
How to ensure mobile user adoption and increased productivity with an enhanced user experience

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Analyzing and Implementing Effective Mobile Workflow

  1. 1. Splitware Mobility Platform How to Implement Effective Mobile Workflow in the Enterprise
  2. 2. Introduction • Widespread Enterprise Mobility Adoption – 93 percent of Fortune 500 are deploying and testing iPhones • 63 percent of CIOs say cost savings is the biggest driver • According to VDC Research, enterprise smartphones will exceed 300 million in 2012; tablet use will reach 30 million • 80% of InsiderResearch survey respondents said enterprise mobility was very important or critical to the future success of their companies.
  3. 3. Introduction • Enterprise mobility is a process improvement, not just a new feature • End user adoption is critical although it often remains an afterthought • Your focus should be solely on what you can do to make end users more productive • Introduction to Nasrin Azari, Mobile Reach President and 20 year enterprise mobility veteran
  4. 4. Agenda • Spotlight on Enterprise Mobility • Components of Mobile Workflow • Use Case Examples • 5 Mobile Reach Rules for effective mobile apps • What it means for your Business • Summary
  5. 5. Enterprise Mobility • Different types of Mobile Apps – Consumer Apps: games, social, news, shopping , scheduling, etc – B2C: Marketing, information access, better customer service – B2E: Efficiency, Productivity, Higher level of awareness, etc • B2E mobile apps are Process Improvements – Determine how mobile workers are doing their job – Design and implement a more efficient, functional, higher quality process with mobile solutions • In order to be successful, a mobile Enterprise app MUST 1. Actually improve the process 2. Actually be used
  6. 6. Components of Mobile Workflow A User performs Work away from his/her desk Mobile Workflow = – Tasks the mobile User performs: WHAT s/he needs to accomplish – Processes the mobile User follows: HOW s/he completes his/herTask(s) – Reference Data: information the mobile User needs/consumes while completing his/her Task(s) – Data Input: information the mobile User captures while completing his/her Task(s)
  7. 7. Mobile Workflow Enterprise Environment Mobile Environment Backend Application Master DB Step 1 Step 2 Step 3…. Reference Data Complete Task Data Capture Data Input
  8. 8. 3 Examples 1. Field Survey – Perform an equipment inspection – Perform preventative maintenance – Report any problems that have been detected 2. Asset / Equipment Receive – Validate item received with a purchase order – Create a record for the new item in tracking system – Affix property / asset tag to the item for identification 3. Work Order – Access information about the work order: requirements, status, etc – Perform work and track updates – Progress, resolve, complete, re-assign, reject, etc
  9. 9. Characterizing mobile workflow Workflow Task Process Ref Data Data Input Field Survey Equipment inspection 1. Identify Equipment 2. Open survey 3. Answer questions 4. Identify problems 5. Mark complete • Survey form, questions • Status codes • Inspection criteria • Answers • Status • Exceptions • Follow-up tasks Asset / Equipment Receive Create new asset record, update PO 1. Validate / associate with PO 2. Affix asset / property tag 3. Create asset record • PO and Line Item info • New asset record template • Updated PO / Line item • New asset record • Asset info Work Order Install a new machine 1. Prepare the environment 2. Install machine 3. Test machine 4. Get User’s signature 5. Start machine • Location of installation • Machine details • Install steps • Test steps • Updated info • Updated status • Timestamp • Signature capture • Pictures
  10. 10. Mobile User Challenges • Lack of Reliable network connectivity – Risk of losing access to important data – Risk of losing access to functionality • Usage of a mobile device – Smaller form-factor … difficult to use like a desktop – Limitations in device memory, speed, power • Distracting environment – Interruptions – Loud – Bright / Dark
  11. 11. 5 Mobile Reach Rules 1. Functionality / process MUST be aligned with needs of the business 2. User adoption of mobile app is a Requirement – Ease of use is paramount 3. Mobile app should NOT be dependent on a connection – Cache all data that is required for meaningful usage 4. UI should be as simple and uncluttered as possible – Functionality may be highly complex, but user interaction is simple 5. Mobile Apps must incorporate user and data security Enterprise Mobile Apps ARE Process Improvements
  12. 12. Addressing Data Inefficiencies Before Mobile • Reference Data – Hardcopy printouts of reference data, easily lost / old – Need to call/contact people for real-time data / updates • Data Capture – Highly manual, time-intensive – Inaccurate and/or incomplete • Data Input – Not timely – Incorrect ~ Suboptimal Data Integrity ~ After Mobile • Reference Data – Cached onto device – Updated when connectivity available • Data Capture – Automated, as much as possible – Validation on-the-spot • Data Input – Automatic synchronization – Conflict/error detection ~ Maximized Data Integrity ~
  13. 13. Addressing Process Inefficiencies Before Mobile After Mobile • Process – Guided – Task-focused – Required steps / input – Automate as much as possible – Business-driven • Data Entry – Only enter data once – Force consistency in formats – Require all necessary data – On-the-spot validation ~ Maximized Productivity ~ • Process – Cannot control sequence – Unnecessary or duplicated steps, repetition – Difficult, complicated, or non- intuitive to perform – User-dependent • Data Entry – Cannot validate data entry – Inconsistent format – Incomplete data entry ~ Ad hoc Productivity ~
  14. 14. Comparison • Web-based mobile apps  Support a variety of mobile platforms  Be easily modified and deployed  Integrate smoothly with backend systems  Be Secure  Improve business processes  Offer a Good User Experience  Support Offline Usage • Native mobile apps KEY  Meets Requirements Well  Somewhat Meets Requirements  Deficient  Support a variety of mobile platforms  Be easily modified and deployed  Integrate smoothly with backend systems  Be Secure  Improve business processes  Offer a Good User Experience  Support Offline Usage
  15. 15. Meeting Enterprise Needs
  16. 16. iOS User Interface features
  17. 17. Business Benefits • More productive mobile workers – Efficient processes – Data at fingertips – Easy-to-use, efficient user experience – CONSISTENCY in mobile process and mobile data entry • Higher data integrity – Relevant reference data cached and updated periodically – Automated and/or validated data capture – Accurate data available for reports and decision-making Able to do MORE with LESS with better INSIGHT into daily operations
  18. 18. Justifying the Investment • You are REPLACING an existing process: 1. Identify the use case / current process 2. Assign a cost to existing inefficiencies 3. Design / define a new process 4. Estimate expected gains in efficiency, productivity, data integrity, etc • The new (mobile) process MUST be an improvement!! 1. Determine what it will take to implement 2. Estimate up-front / implementation costs 3. Estimate ongoing / maintenance costs • You should see an ROI in a matter of months
  19. 19. Summary • Enterprise Mobile Apps (B2E) – MUST be driven by Business needs – MUST involve process improvement – MUST be used! • Business Needs: – Efficiency, Productivity, Data integrity, real-time information availability • Process Improvement: – Faster, more accurate, more complete, more consistent, easier • User Adoption: – Every user must follow the new process – Ease of deployment and usage… must make job easier
  20. 20. Contact Us Contact Us: 919-336-2500