Mobile Portland
                                    The iPad:
                            An Early Look at
               ...
http://www.apple.com/ipad/

• Keynote
• Intro Video
• Features
• Design
• App Store
• Gallery
• Tech Specs
• Pricing
• (De...
The Mobile Age
1984   1997   2007
1990: The Era of the Desktop PC
2000: The Era of the Laptop
2007: The Era of the Smartphone
1990   2000   2007
Is there room
  for a third
 category of
device in the
    middle?
Far better at
 some key
   things
Web
 Email
Photos
Video
Music
Games
Books
  ...
1990     2000    2007     2010

Apple is a mobile devices company.
iPhone OS Units (in millions)
80

                                                                            33.0
       ...
Content Publishing
Mobile Publishing Models in 2010
• Web (“as is”)
• Mobile Web - iPhone
• Mobile Web - iPad
• Native App - iPhone
• Native ...
LAWeekly.com
LAWeekly.com Mobile
LA Weekly iPhone App
• Selling individual issues
as native iPhone apps

• Sold 18,614 copies of Dec
+ Jan issues @ $2.99 per =
~$39,000
“We’re incredibly psyched to pioneer the
    next version of digital journalism.”
                           - Martin Nise...
“We think that we’ve captured the
essence of reading the newspaper.”
Native Apps - Approaches
Paid Apps vs. Ads vs. In App Purchase
iPad: New Opportunities
  for Content Creators


             Saturday
           March 13, 2010
           11am-12noon
  ...
Thank you!

              www.smallsociety.com

                    Raven Zachary
             raven@smallsociety.com
    ...
The iPad: An Early Look at Apple’s Latest Innovation
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The iPad: An Early Look at Apple’s Latest Innovation

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Raven Zachary, Small Society, talks about the new category of computing that the iPad presents and the opportunities for publishers and developers.

Presented at the February 2010 meeting of Mobile Portland
http://www.mobileportland.com/content/ipad-early-look-apples-latest-innovation

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  • The iPad: An Early Look at Apple’s Latest Innovation

    1. 1. Mobile Portland The iPad: An Early Look at Apple’s Latest Innovation Raven Zachary 22 February 2010
    2. 2. http://www.apple.com/ipad/ • Keynote • Intro Video • Features • Design • App Store • Gallery • Tech Specs • Pricing • (Developer Program)
    3. 3. The Mobile Age
    4. 4. 1984 1997 2007
    5. 5. 1990: The Era of the Desktop PC
    6. 6. 2000: The Era of the Laptop
    7. 7. 2007: The Era of the Smartphone
    8. 8. 1990 2000 2007
    9. 9. Is there room for a third category of device in the middle?
    10. 10. Far better at some key things
    11. 11. Web Email Photos Video Music Games Books ...
    12. 12. 1990 2000 2007 2010 Apple is a mobile devices company.
    13. 13. iPhone OS Units (in millions) 80 33.0 iPhone iPod touch 60 45% 75+ million iPhone OS units and growing 20.0 40 17.0 42.1 15.0 33.4 13.0 26.4 55% 20 7.5 21.2 17.4 13.0 5.4 4.3 3.2 6.1 5.4 0 1.0 3.7 0.3 0 1.4 Q2 ‘07 Q3 ‘07 Q4 ‘07 Q1 ‘08 Q2 ‘08 Q3 ‘08 Q4 ‘08 Q1 ‘09 Q2 ‘09 Q3 ‘09 Q4 ‘09 Sources: iPhone - Apple iPod touch - estimate by Raven Zachary and Apple
    14. 14. Content Publishing
    15. 15. Mobile Publishing Models in 2010 • Web (“as is”) • Mobile Web - iPhone • Mobile Web - iPad • Native App - iPhone • Native App - iPad • Podcasts • iBookstore • (No publisher tools for iPad)
    16. 16. LAWeekly.com
    17. 17. LAWeekly.com Mobile
    18. 18. LA Weekly iPhone App
    19. 19. • Selling individual issues as native iPhone apps • Sold 18,614 copies of Dec + Jan issues @ $2.99 per = ~$39,000
    20. 20. “We’re incredibly psyched to pioneer the next version of digital journalism.” - Martin Nisenholtz, SVP Digital Operations √ Web (“as is”) √ Mobile Web - iPhone x Mobile Web - iPad √ Native App - iPhone √ Native App - iPad √ Podcasts
    21. 21. “We think that we’ve captured the essence of reading the newspaper.”
    22. 22. Native Apps - Approaches
    23. 23. Paid Apps vs. Ads vs. In App Purchase
    24. 24. iPad: New Opportunities for Content Creators Saturday March 13, 2010 11am-12noon Radisson Hotel
    25. 25. Thank you! www.smallsociety.com Raven Zachary raven@smallsociety.com @ravenme (Twitter)

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