The iPad: An Early Look at Apple’s Latest Innovation
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The iPad: An Early Look at Apple’s Latest Innovation

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Raven Zachary, Small Society, talks about the new category of computing that the iPad presents and the opportunities for publishers and developers....

Raven Zachary, Small Society, talks about the new category of computing that the iPad presents and the opportunities for publishers and developers.

Presented at the February 2010 meeting of Mobile Portland
http://www.mobileportland.com/content/ipad-early-look-apples-latest-innovation

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The iPad: An Early Look at Apple’s Latest Innovation The iPad: An Early Look at Apple’s Latest Innovation Presentation Transcript

  • Mobile Portland The iPad: An Early Look at Apple’s Latest Innovation Raven Zachary 22 February 2010
  • http://www.apple.com/ipad/ • Keynote • Intro Video • Features • Design • App Store • Gallery • Tech Specs • Pricing • (Developer Program)
  • The Mobile Age
  • 1984 1997 2007
  • 1990: The Era of the Desktop PC
  • 2000: The Era of the Laptop
  • 2007: The Era of the Smartphone
  • 1990 2000 2007
  • Is there room for a third category of device in the middle?
  • Far better at some key things
  • Web Email Photos Video Music Games Books ...
  • 1990 2000 2007 2010 Apple is a mobile devices company.
  • iPhone OS Units (in millions) 80 33.0 iPhone iPod touch 60 45% 75+ million iPhone OS units and growing 20.0 40 17.0 42.1 15.0 33.4 13.0 26.4 55% 20 7.5 21.2 17.4 13.0 5.4 4.3 3.2 6.1 5.4 0 1.0 3.7 0.3 0 1.4 Q2 ‘07 Q3 ‘07 Q4 ‘07 Q1 ‘08 Q2 ‘08 Q3 ‘08 Q4 ‘08 Q1 ‘09 Q2 ‘09 Q3 ‘09 Q4 ‘09 Sources: iPhone - Apple iPod touch - estimate by Raven Zachary and Apple
  • Content Publishing
  • Mobile Publishing Models in 2010 • Web (“as is”) • Mobile Web - iPhone • Mobile Web - iPad • Native App - iPhone • Native App - iPad • Podcasts • iBookstore • (No publisher tools for iPad)
  • LAWeekly.com
  • LAWeekly.com Mobile
  • LA Weekly iPhone App
  • • Selling individual issues as native iPhone apps • Sold 18,614 copies of Dec + Jan issues @ $2.99 per = ~$39,000
  • “We’re incredibly psyched to pioneer the next version of digital journalism.” - Martin Nisenholtz, SVP Digital Operations √ Web (“as is”) √ Mobile Web - iPhone x Mobile Web - iPad √ Native App - iPhone √ Native App - iPad √ Podcasts
  • “We think that we’ve captured the essence of reading the newspaper.”
  • Native Apps - Approaches
  • Paid Apps vs. Ads vs. In App Purchase
  • iPad: New Opportunities for Content Creators Saturday March 13, 2010 11am-12noon Radisson Hotel
  • Thank you! www.smallsociety.com Raven Zachary raven@smallsociety.com @ravenme (Twitter)