Presented by Paul Docktor at Mobile Portland in February 2009
Mobile Tagging creates a bridge between traditional media and mobile lifestyles by using 2D barcodes which can be read from a mobile phone camera. The potential applications of this are wide-spread and have been successfully used in Japan for years, but there are barriers to adoption in the US.
Despite these barriers, both Microsoft and Google have recently announced plans to utilize 2D barcodes. Businesses are warming to the idea of using these codes to help people get to mobile content quickly. The question is how quickly consumers will warm to the idea.