Maps and Mobile: Platial

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Presented by Di-Ann Eisnor and Jason Wilson of Platial at the June 2009 Meeting of Mobile Portland

What happens when everyone has devices in their pockets that know where they are and can display engaging maps? That's exactly what innovative company Platial has been exploring since 2005.

Platial CEO Di-Ann Eisnor and VP of Product Jason WIlson will talk about mobile mapping at Mobile Portland's June Meeting. Di-Ann's description of their topic was so good that we're quoting it verbatim:

My daughter's school has an activity called "junkbox", where you make stuff based on whatever scraps you find in a box of reused components and objects.

Because both maps and mobile are in rapid iterative development, mobile maps developers have been in a constant state of junkbox; we've gleaned scraps of location data, bits of APIs, and grasped at revenue models but there haven't been enough of the right elements to make something truly wonderful.

This helps explain why a few services like Loopt, Platial Nearby and Whhrl have seen some success but nothing on the scale of Twitter or Facebook.

On Friday, our box was endowed with a shiny new item; location-aware web browsing at least for iPhone, and with it, Map Kit and new payment models.

Now, web developers will be able to create location-based apps for iPhone, drastically increasing the number of services which can integrate location.

This, in addition to recent releases of geodata APIs and location APIs bring the vision of mobile mapping to reality almost surely leading to augmented reality, truly social maps serving a global purpose, better filtered & analyzed content.

Platial Nearby is directing all of this toward specific contextual location filters. We'll talk about this and show some examples of what we're making now.

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Maps and Mobile: Platial

  1. 1. junk box
  2. 2. geo-junk box
  3. 3. geo-junk box Still can’t find good organic tacos, nearby, on-demand)
  4. 4. stage 0 isolated network overly broad no good map api people only lacks use case erratic data
  5. 5. Scraps 30 days proper turn-by-turn navigation. Google Maps Data API In App Purchasing data.gov Placemaker™ 'extract' places from unstructured and structured textual content to help create local- and location-aware You can now embed maps within your applications. applications using the new Map Kit framework. Allows users to share their location with sites and services through the Web or a mobile New version of Safari supports the device. W3C geo-location API, which GeoPlanet™ makes it able to determine the location of the user.
  6. 6. Stage 1 Imagine if iTunes wasn’t aware of the notion of albums. Tools still missing: data analysis, spatial analysis, filters.
  7. 7. Stage 1
  8. 8. Stage 2 Collaborative Mapmaking ---> Location-based movements on maps
  9. 9. Stage 3 Jorge-Luis Borges sees “the science of cartography become so exact that only a map on the same scale as the empire itself will suffice.”
  10. 10. Stage 4 Treaties may be forged among citizens Scalable diplomacy Citizens ‘overstep their boundaries’ in foreign affairs.
  11. 11. Platial Direction
  12. 12. Community Vocabularies + Contextual Filters GUIDES=Unique community driven content, people/cultural exchange and functionality helping EVERYONE navigate their own path throughout the world.

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