iPhone Only Part of World Wide Market
Symbian RIM iPhone Android Windows Linux
iPhone 15% of Smartphones, 3% of Total Phones Sold in Q1 2010
U.S. Smartphone Subscribers
Symbian RIM iPhone Android Windows Linux
3% 4% 2%
Android Blasting Off
Outsold iPhone in U.S. Q1
RIM 36%, Android 28%, iPhone 21%
20% Smartphones in UK Q1
100,000 activations a day
21 OEMs, 48 countries, 59 carriers
115 Android Phones Announced or Shipping
Acer beTouch E110 – March HTC Paradise Motorola Morrison – Cliq – DEXT
Acer beTouch E400 – April HTC Magic – Sapphire – T-Mobile myTouch 3G – Motorola Motoroi – Sholes Tablet – XT720
Acer Liquid – A1 Google Ion – Dopod A6188 Motorola MT710
Alcatel OT-980 – May HTC myTouch Slide – MyTouch 2 – Espresso – May Motorola Opus One – Boost Mobile i1
Bluebird Pidion BIP-6000 17th Motorola Sholes – XT701
Chinavision The Robot Superphone – CVNC-M80 HTC Passion – Dragon – Zoom 2 – Nexus One – Motorola Quench – Cliq XT – Zeppelin – XT800
Cool F910 – Apanda A60 GooglePhone Philips V808
Compulab Exeda HTC Predator Philips V900
Dell Aero HTC Scorpion – Late 2010 Qigi i6
Dell Mini 5 – Streak Huawei RBM2 – Der Allrounder – Red Bull Mobile Samsung Beam i8520 – Halo
Dell Ophone mini3i – Benzine Huawei U8220 – U82226 – U8230 – T-Mobile Pulse Samsung Behold 2 T939
Foxda C8901 Huawei U8100 – U8110 – T-Mobile Pulse Mini Samsung Bigfoot
Garmin Nuvifone A50 Huawei U8300 Samsung Galaxy i7500
Geek Phone One Huawei U8800 Samsung Galaxy Lite i5700 – Galaxy Mini – Spica –
General Mobile Brava Inbrics M1 Galaxy Portal
General Mobile Cosmos – March Innocomm Skate Samsung Galaxy S
General Mobile Cosmos 2 – June Kogan Agora Samsung Houdini
General Mobile DSTL1 Koolu Freerunner – Openmoko GTA02 Samsung i899
General Mobile Touch Stone – Late 2010 Kyocera Zio M6000 – July Samsung M100S – SHW-M100S
Gigabyte GSmart Codﬁsh G1305 Lenovo O1 Ophone Samsung Moment – InstinctQ m900
Gigabyte GSmart – S1200 Android Lenovo LeName Samsung Saturn i6500
Haier H7 LG Andro-1 – KH5200 Saygus VPhone V1
HighScreen PP5420 LG GT540 Swift – April Sciphone N12
HighScreen Zeus LG GW620 InTouch Max – Eve – Etna Sciphone N16
Hisense HS-E90 LG GW880 Amundsen Sciphone N17
HKC Pearl LG LU2300 – June Sciphone N19
HTC Bahamas LG Prada 3 – LS680 Sciphone N21
HTC Click – Fiesta – Tattoo Lumigon T1 – May Sony Ericsson Sunny
HTC Desire – Bravo – Incredible – March 26th Lumigon S1 – June Sony Ericsson Susan
HTC Desire 6200 – Verizon Droid Eris Lumigon E1 Sony Ericsson XPERIA X10 – Inﬁnity – March
HTC Dragon Motorola Backﬂip – Motus Sony Ericsson XPERIA X10 Mini – Robyn – June
HTC Dream – T-Mobile G1 Motorola Devour A555 – Calgary – February 25th Sony Ericsson XPERIA X10 Mini ProJune
HTC Evo – Supersonic – A9292 Motorola Droid – Sholes – Tao – Milestone Sunno S880
HTC Hero – G2 Touch Motorola Heron Tiger G3
HTC Halo Motorola i1 Vibo A688
HTC Huangshan Motorola LaJolla ZiiLABS Zii Trinity
HTC Legend – March 30th Motorola MB511 – Ruth ZTE Blade
HTC Lancaster Motorola MB200 ZTE Smooth
HTC Liberty Motorola MB300 ZTE Racer
HTC Memphis Motorola Mirage – Shadow – Nexus Two
Know Your Demographics
Blackberry has Emerging markets
global enterprise of worldwide
mobile market. MMS traffic.
Know Your Geography
Blackberry has Sharp sells
Latin America of its phones in
smartphone market. Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.
Blackberry Messenger is Addictive. Network Effects.
What are your customers using?
Use Mobile Analytics
#2 Look beyond native apps to
mobile web, SMS & MMS
Find a single report that doesn’t show
exponential growth for mobile web.
WebKit & HTML5: Dominant Mobile Platform
2009 Smartphone Market
Phones currently shipping or
projected to ship using 20%
WebKit in blue (85%).
By contrast, 10 smartphone operating systems.
$15M in Revenue
• $12 per month from 175,000
• 30% use the service seven
times a day
• Sold 28,000 virtual gifts in the
ﬁve days between Boxing Day
and New Year’s Eve
Source: http://bit.ly/cck1xE | http://bit.ly/dpHbak
Our iPhone app has been a Top 10 iPhone
reference application for almost two years with
almost six million downloads, and even with
all of the great chart positions and visibility –
just as many iPhone consumers use our
mobile website as the application.
—Kevin Nakao, Chief Operating Ofﬁcer, Whitepages.com
#3 Apps for Your Most Loyal
Customers, Add Value
Mobile First at Google
Google programmers are doing work
on mobile applications first, because
they are better apps and that's what
top programmers want to develop.
–Eric Schmidt, Google CEO
Luke’s Take on Mobile First
Growth = Opportunity
Constraints = Focus
Capabilities = Innovation
ME NEED IPHONE APP.
What is your mobile strategy?
There shouldn’t be a mobile strategy.
It should simply be THE strategy.
Mobile is disruptive technology.
It will touch all aspects of your business.
Slides: bit.ly/mp-strategy | @grigs | cloudfour.com | mobileportland.com