Mobile Nordic Mobile Innovation Marketplace 12022008

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    ActorFrame 20.08.2004 IR-04001 Uen Rev PA1

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    Mobile Nordic Mobile Innovation Marketplace 12022008 - Presentation Transcript

    1. Inge Andre Sandvik, CEO. Mobile Nordic AS. Phone +47 90194949, E-mail: [email_address] Mobile Nordic`s mission is to simplify mobile consumer’s daily life by delivering useful and valuable application based services.
    2. Why did we develop the service?
      • “ I want to have full access to contact information about all people, companies and addresses on my phone!”.
      • “ I want to have the same information that I get from calling directory services.
      • I do not want to pay per search. I want a fixed flat rate for unlimited search”
      • “ I want to know who is calling me. I want to see name and address before I am answering the phone”
      • “ I do not want to spend several Euros to call or send SMS to 118xxx services to get simple directory information”
      • “ I want to find out who has called me by a simple click on my phone”
      • “ I do not want to power up my PC to search for numbers, names and addresses – I want to work truly mobile!”
      • “ I want to find maps of addresses on my phone”
      • I want to save contact information from search results directly to my phones contact list”
    3. Executive Summary
      • Successful serial entrepreneurs in the mobile application space
        • Developed ”Who Is” directory search application and platform
        • Established Mobile CTI AS in 2005, which became 1881 mobile search with 100 000 paying customers and 500 000 downloads in less than a 1 year. Less than 5% churn.
        • Founded Mobile Nordic in 2006, present in Sweden in 2007 – Finland , Denmark and Norway in 2008
      • Has developed the best of breed “Auto look up” mobile application in the world
        • Several international award nominations for best mobile consumer application
        • High user addictive application creates stickiness
        • Application developed for all mobile platforms
      • Attractive operational model
        • Low internal cost base through partner model
        • Recurring revenue on a monthly basis
        • No technical scaling issues
      • Highly scalable, Nordic presence but targeting the rest of the world
        • Low entry cost for new countries
        • Content partners secures local data
      • Search for new revenue sources drives the market for “addictive” consumer applications
        • Hand set manufactures sees opportunities for increased revenues per hands
        • Nokia and SonyEricsson is making the application available in “Downloads” and “Fun & Download”
    4. Awards / Nominations
    5. Demonstration of 118 Mobile
    6. Main client functions and platforms
      • Main Functions:
        • Advanced caller ID/auto lookup (not Java)
        • E ffective manual number and text search in white and yellow pages
        • Integration with native call list for easy one touch search
        • S ee map directly from search result
      • Options:
        • Auto back up & sync of contact list
        • Search in company phone book
        • Location based information
    7. Mobile Nordic is multi attacking the market Directory partner Mobile Nordic Direct sale Distribution to their existing customers Directory partner Whole sale Mobile Nordic Directory partner Directory partner Mobile Nordic Directory partner Mobile Nordic Handset manufacturers Operators Mobile handset owner
    8. Business model is monthly recurring net revenue
      • Business Model is based on
      • Revenue Share
      • B
      • Basis for Revenue Share is
      • “ Net Revenue”
      • Net Revenue means:
      • End user price minus local taxes, operator billing charges (CPA ) cost and customer support/service cost
      Wholesale Partner 30% Mobile Nordic End user price (EUR) 3,75 VAT (assumes 25 %) -0,75 Net end user price 3,00 100% Operator billing charges (CPA cost) -0,90 -30% Revenue after CPA cost 2,10 Support/customer service, upgrades and new development -0,21 -10% Net revenue 1,89
    9. Existing agreements support international growth Content partner Operator Handset manufacturer Launch Sweden Itesco Telia, Telenor, 3, Tele2 Nokia, Sony Ericsson LIVE Norway Eniro Netcom (Telia), Tele 2 Nokia, Sony Ericsson Q2 Finland Eniro Telia Nokia, Sony Ericsson LIVE Denmark TDC, Eniro TDC, Sonofon (Telenor) Telia, 3 Nokia, Sony Ericsson LIVE Germany Telegate Nokia, Sony Ericsson Q2 Spain Telegate TBD Nokia, Sony Ericsson Q2
    10. Thank you!
      • Interested in knowing more about Mobile Nordic or testing 118 mobile for free?
      • Questions? Please contact me at [email_address] or +4790194949.
      Point your mobile browser to M.GET118.COM

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