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  • 1. Twitter #momosyd
  • 2. iPhone Apps International
  • 3. Apps 3,000
  • 4. Downloads 100,000,000
  • 5. Free 600
  • 6. <$10 90%
  • 7. iPhone Apps Aussie
  • 8. iPhone Apps Bad :-(
  • 9. iPhone Apps Good :-)
  • 10. iPhone Statistics My24/7 Chris Kettle
  • 11. my247 iPhone Insights Mobile Monday Sydney 13th October 2008 Stats Powered by
  • 12. What the app does • 800,000+ Restaurants, Bars, Nightclubs geocoded globally • Live What’s On, Gigs, Movies • Here and Now Experience • All in 1 click
  • 13. The Quicks • App 3 Weeks development time –Most time spent learning Cocoa / Xcode • 3 weeks trying to get in the store –Very painful upload process, has been improved recently • 8 days from submission to go live
  • 14. Toe in Water Objectives • Integrate GPS for the Location Based Service with current my247.mobi site. • Experiment with iPhone Distribution Platform. • Target Audience USA , UK, CANADA, AUSTRALIA
  • 15. The Facts so far • Live : 29th September • 5247 downloads • 55 Countries • Free download • $0 spent on advertising
  • 16. Downloads – top 16 countries
  • 17. Downloads per day
  • 18. iPhone vs iPod Touch Downloads Pages per Visitor iPhone 10.52 iTouch 10.58
  • 19. Off-Deck site vs iPhone site 1 st – 12th October 2008
  • 20. Time on Site (Mins|Seconds) 2:21 2:23
  • 21. Page-Views / User 2.7 8.3
  • 22. Data Downloaded 15.1 72.6 kb kb
  • 23. Things we learnt... • You can build Ad-hoc App’s (don’t appear in store – useful for some projects) • You can restrict downloads to just a particular country • You can change the wording in the different iTunes stores e.g. Personalise / Personalize • You can have different prices of your App in different countries • Apple Support not very helpful
  • 24. Next steps.. • Making the app more native to Apple Environment • Making use of other features – Google Maps / Directions • Camera • Address Book • Click to Call
  • 25. Break 15mins
  • 26. iPhone Development Marcus & Tim Key Options
  • 27. Next Month Microsoft Samsung Omnia Launch
  • 28. AIMIA Monday 27th October www.aimia.com.au/events