Twitter
#momosyd

iPhone Apps
International

Apps
3,000

Downloads
100,000,000

Free
600

<$10
90%

iPhone Apps
Aussie

iPhone Apps
Bad :-(

iPhone Apps
Good :-)

iPhone Statistics
My24/7
Chris Kettle

my247
iPhone Insights
Mobile Monday Sydney
13th October 2008
Stats Powered by

What the app does
• 800,000+ Restaurants, Bars,
Nightclubs geocoded globally
• Live What’s On, Gigs, Movies
• Here and Now Experience
• All in 1 click

The Quicks
• App 3 Weeks development time
–Most time spent learning Cocoa / Xcode
• 3 weeks trying to get in the store
–Very painful upload process, has been improved
recently
• 8 days from submission to go live

Toe in Water Objectives
• Integrate GPS for the
Location Based Service with
current my247.mobi site.
• Experiment with iPhone
Distribution Platform.
• Target Audience
USA , UK, CANADA,
AUSTRALIA

The Facts so far
• Live : 29th September
• 5247 downloads
• 55 Countries
• Free download
• $0 spent on advertising

Downloads – top 16 countries

Downloads per day

iPhone vs iPod Touch Downloads
Pages per Visitor
iPhone 10.52
iTouch 10.58

Off-Deck site vs iPhone site
1 st – 12th October 2008

Time on Site (Mins|Seconds)
2:21 2:23

Page-Views / User
2.7 8.3

Data Downloaded
15.1 72.6
kb kb

Things we learnt...
• You can build Ad-hoc App’s (don’t appear in store –
useful for some projects)
• You can restrict downloads to just a particular
country
• You can change the wording in the different iTunes
stores e.g. Personalise / Personalize
• You can have different prices of your App in
different countries
• Apple Support not very helpful

Next steps..
• Making the app more native to Apple
Environment
• Making use of other features – Google Maps /
Directions
• Camera
• Address Book
• Click to Call

Break
15mins

iPhone Development
Marcus & Tim
Key Options

Next Month
Microsoft
Samsung Omnia Launch

AIMIA
Monday 27th October
www.aimia.com.au/events