Marcus Schappi Mobile Monday Oct08

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Marcus Schappi Mobile Monday Oct08

  1. 1. Mobile iPhone Web Apps Design, Code, Profit Marcus Schappi
  2. 2. Why web apps?
  3. 3. Why web apps? • Portable • More profitable • Just as sexy as native apps
  4. 4. Portable Code
  5. 5. It’s all about Webkit http://opensource.nokia.com/projects/S60browser/
  6. 6. Safari
  7. 7. Mobile Safari
  8. 8. http://opensource.nokia.com/projects/S60browser/
  9. 9. https://opensource.motorola.com/sf/wiki/do/viewPage/projects.sitewide/wiki/ MotorolaOpenSource
  10. 10. Android http://code.google.com/android/
  11. 11. Why web apps? • Transferable • More profitable • Can be just sexy
  12. 12. Fast Deployment!
  13. 13. Web developers are cheaper
  14. 14. Our Avg cost of PHP Vs Cocoa Dev $140AUD $70AUD $137 p/hr $72 p/hr $0AUD 2008
  15. 15. Choice in Business Models
  16. 16. App Store V’s Subscription
  17. 17. Success Story
  18. 18. Trisim
  19. 19. 250K U SD 2 Months
  20. 20. I’d be happy for 100k?
  21. 21. 100K
  22. 22. App Store $5*30,000 - (’s cut)= 100K
  23. 23. Subscription $5p/month*1667 = 100K p/year
  24. 24. Why web apps? • Transferable • More profitable • Can be just sexy
  25. 25. Web apps can have native app sexiness too!
  26. 26. iPhone Flick i.mydailyphoto.com/flick_navigation.php
  27. 27. Multi-touch http://tlrobinson.net/blog/?p=42 http://www.sitepen.com/blog/2008/07/10/touching-and-gesturing-on-the-iphone/
  28. 28. Persistent Storage http://qantas.com/mobile
  29. 29. http://phonegap.com/ Accelerometer, Location, Camera, Vibration
  30. 30. Design
  31. 31. Solve a problem
  32. 32. Why ?
  33. 33. 1 liner mission
  34. 34. Basecamp: Project Management is communication Fire Invoice: Fast Invoices = Faster Payment Writeboard: Word is overkill Qantas Mobile: Flight info in hand
  35. 35. Design a great app
  36. 36. Follow iPhone Human Interface Guidelines https://developer.apple.com/iphone/library/documentation/UserExperience/ Conceptual/MobileHIG/MobileHIG.pdf
  37. 37. Download “iPhone User Interface Design” Video from Apple Developer Connection
  38. 38. Get Design Styles from preexisting code
  39. 39. http://webapp.net.free.fr/ http://code.google.com/p/iui/ http://clientside.cnet.com/cnet-js-standards/ciui-cnet-iphone-ui/
  40. 40. Push the boundaries of your Coders
  41. 41. Sometimes this means a small investment in Caffeine
  42. 42. Design in Payment from the beginning
  43. 43. If you want to not go under, quote 5 man days per view
  44. 44. For your own apps, subscription model, app store etc.
  45. 45. Coders
  46. 46. Don’t under estimate the power of Webkit / Javascript
  47. 47. Use Webkit Optimizations where possible
  48. 48. Without CSS With CSS Optimizations Optimizations
  49. 49. Use Apple’s documentation it’s built into XCode
  50. 50. Sometimes it’s not your bug
  51. 51. WTF?
  52. 52. Profit
  53. 53. App Store
  54. 54. What kind of Apps will get rejected?
  55. 55. Farts
  56. 56. Stabs
  57. 57. Politically Incorrect
  58. 58. Hurts carriers
  59. 59. Competes with Apple
  60. 60. Australian app store rankings...
  61. 61. 16th Place 2146 Downloads
  62. 62. 7th Place 1864 Downloads
  63. 63. 4th Place 1370 Downloads
  64. 64. 5th Place 1163 Downloads
  65. 65. 5th Place 1606 Downloads
  66. 66. 5th Place 1828 Downloads
  67. 67. Installs AU (AU Upgrade) US (US Upgrade) 3,000 2,250 1,500 750 0 05/10/2008 06/10/2008 07/10/2008 08/10/2008 09/10/2008 10/10/2008 11/10/2008
  68. 68. Key Findings
  69. 69. Most installs on Sundays
  70. 70. Only 20% Update
  71. 71. Don’t get down over App Store reviews
  72. 72. You will get low stars if you don’t include features people want
  73. 73. People will use ratings as a soap box for other areas of your business...
  74. 74. Contact / Slides: www.myiphoneslides.com
  75. 75. Questions?

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