Marcus Schappi Mobile Monday Oct08

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    Marcus Schappi Mobile Monday Oct08 - Presentation Transcript

    1. Mobile iPhone Web Apps Design, Code, Profit Marcus Schappi
    2. Why web apps?
    3. Why web apps? • Portable • More profitable • Just as sexy as native apps
    4. Portable Code
    5. It’s all about Webkit http://opensource.nokia.com/projects/S60browser/
    6. Safari
    7. Mobile Safari
    8. http://opensource.nokia.com/projects/S60browser/
    9. https://opensource.motorola.com/sf/wiki/do/viewPage/projects.sitewide/wiki/ MotorolaOpenSource
    10. Android http://code.google.com/android/
    11. Why web apps? • Transferable • More profitable • Can be just sexy
    12. Fast Deployment!
    13. Web developers are cheaper
    14. Our Avg cost of PHP Vs Cocoa Dev $140AUD $70AUD $137 p/hr $72 p/hr $0AUD 2008
    15. Choice in Business Models
    16. App Store V’s Subscription
    17. Success Story
    18. Trisim
    19. 250K U SD 2 Months
    20. I’d be happy for 100k?
    21. 100K
    22. App Store $5*30,000 - (’s cut)= 100K
    23. Subscription $5p/month*1667 = 100K p/year
    24. Why web apps? • Transferable • More profitable • Can be just sexy
    25. Web apps can have native app sexiness too!
    26. iPhone Flick i.mydailyphoto.com/flick_navigation.php
    27. Multi-touch http://tlrobinson.net/blog/?p=42 http://www.sitepen.com/blog/2008/07/10/touching-and-gesturing-on-the-iphone/
    28. Persistent Storage http://qantas.com/mobile
    29. http://phonegap.com/ Accelerometer, Location, Camera, Vibration
    30. Design
    31. Solve a problem
    32. Why ?
    33. 1 liner mission
    34. Basecamp: Project Management is communication Fire Invoice: Fast Invoices = Faster Payment Writeboard: Word is overkill Qantas Mobile: Flight info in hand
    35. Design a great app
    36. Follow iPhone Human Interface Guidelines https://developer.apple.com/iphone/library/documentation/UserExperience/ Conceptual/MobileHIG/MobileHIG.pdf
    37. Download “iPhone User Interface Design” Video from Apple Developer Connection
    38. Get Design Styles from preexisting code
    39. http://webapp.net.free.fr/ http://code.google.com/p/iui/ http://clientside.cnet.com/cnet-js-standards/ciui-cnet-iphone-ui/
    40. Push the boundaries of your Coders
    41. Sometimes this means a small investment in Caffeine
    42. Design in Payment from the beginning
    43. If you want to not go under, quote 5 man days per view
    44. For your own apps, subscription model, app store etc.
    45. Coders
    46. Don’t under estimate the power of Webkit / Javascript
    47. Use Webkit Optimizations where possible
    48. Without CSS With CSS Optimizations Optimizations
    49. Use Apple’s documentation it’s built into XCode
    50. Sometimes it’s not your bug
    51. WTF?
    52. Profit
    53. App Store
    54. What kind of Apps will get rejected?
    55. Farts
    56. Stabs
    57. Politically Incorrect
    58. Hurts carriers
    59. Competes with Apple
    60. Australian app store rankings...
    61. 16th Place 2146 Downloads
    62. 7th Place 1864 Downloads
    63. 4th Place 1370 Downloads
    64. 5th Place 1163 Downloads
    65. 5th Place 1606 Downloads
    66. 5th Place 1828 Downloads
    67. Installs AU (AU Upgrade) US (US Upgrade) 3,000 2,250 1,500 750 0 05/10/2008 06/10/2008 07/10/2008 08/10/2008 09/10/2008 10/10/2008 11/10/2008
    68. Key Findings
    69. Most installs on Sundays
    70. Only 20% Update
    71. Don’t get down over App Store reviews
    72. You will get low stars if you don’t include features people want
    73. People will use ratings as a soap box for other areas of your business...
    74. Contact / Slides: www.myiphoneslides.com
    75. Questions?

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