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  • 1. mobilemondaybeijing the mobile professionals community Mobile Monday Beijing #35 Mobile Contactless & NFC
  • 2. Benjamin Joffe 本杰明 4 years 1 year 5 years
  • 3. What I do Now • Plus Eight Star, CEO – Digital Strategy & “Innovation Arbitrage” – Best practices from Asia’s Internet and mobile scenes • Cmune, Partner – 3D social games – Paradise Paintball, first “social shooter” on Facebook, MySpace, Apple.com • Mobile Monday Beijing, Co-Founder – Monthly forum for mobile professionals
  • 4. References EUROPE USA ASIA
  • 5. Paradise Paintball | World’s First Social FPS! www.cmune.com www.facebook.com/paradisepaintball
  • 6. AWARDED “BEST NEW GAME” ON MYSPACE (GDC 2010)
  • 7. Supporting China’s Mobile Community Since 2006 • 4 Years of Fun! – 35 Events – 124 Speakers – 3,000+ Participants • Fantastic Sponsors • And you!
  • 8. 3G Tribe
  • 9. Partnering Organizations
  • 10. Media Partners
  • 11. Survey
  • 12. Tonight: Contactless Tech & NFC
  • 13. NFC for Beginners • Near Field Communication – Short-range wireless communication (<10cm) – Extension of the ISO/IEC 14443 proximity- card standard (contactless card, RFID) – Smartcard + reader into a single device. • NFC is primarily aimed at mobile phones.
  • 14. NFC vs. Bluetooth
  • 15. NTT DoCoMo’s Wallet Phone • 310,000 points of sales • 25 million phones
  • 16. Speakers Karl J. Weaver OEM/ODM Handset BD Manager Gemalto Lionel Brahami Founder & CEO Famoco Ltd.
  • 17. Taobao, China Mobile M.I.A.
  • 18. Future Sessions Suggestions Received for Future Sessions iPad Mobile & Cleantech Mobile Commerce APAC Market Mobile Apps Mobile Browsers Mobile 3G Apps Mobile Payment & NFC M2M Business Models Technology Trends Feel free to send us yours at info@mobilemondaybeijing.com
  • 19. Call for sponsors 2010! Support the community in 2010!
  • 20. 10.30pm回家
  • 21. Next Events See you next time! Suggestions welcome  info@mobilemondaybeijing.com