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MobileMonday Austria - mPayment - Nokia
 

MobileMonday Austria - mPayment - Nokia

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Nokia - Mobile Payment for the App Ecosystem

Nokia - Mobile Payment for the App Ecosystem

MobileMonday Austria - mPayment: The mobile wallet in 2010

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  • *Nokia statisticsNote: Informa Jan 10: The main advantage of Apps Stores is billing

MobileMonday Austria - mPayment - Nokia MobileMonday Austria - mPayment - Nokia Presentation Transcript

  • Mobile PaymentfortheApp Ecosystem
    Mobile Monday, Vienna
    martin.giesswein@nokia.com
  • Money in the Ecosystem
    App Store
    Publishers
    Mobile Operators
    Developers
    Consumers
    Agencies
    Brands
  • Local PromotionSupport
    Store Home
    Rate and Review
    Account > My Stuff
    Categories
    Downloading
    Content Details
  • Key Factors for Cash!
    • Operator Billing
    • In-AppPurchase
    • In-AppAdvertising
    • In-AppAnalytics
  • Key Factors for Cash!
    Operator Billing:
    Nokia: ~90 operator billing in 27 countries
    Android: 2 operator billing in 2 countries
    Apple: no operator billing anywhere
    2 out of 3people choose mobile operator billing when offered*
    Operator billing can generate 13 times more purchases compared to credit card only*
  • Is Nokia relevant?
    Nokia serves1.3 billion customers
    More than 200 million Symbiandevices are in use today
    Ovihasmore than 135 million usersin over 190 countries
    Mobile billing supported by 91 operators in 27 markets
  • The New Symbian^3 Portfolio
    Nokia C7
    Nokia E7
    Nokia N8
    Nokia C6
  • This is the new Symbian^3
    Symbian^3 brings fast and enjoyable UI with less taps
    More personal than ever
    Visual multitasking
  • Thank you