Mobile PaymentfortheApp Ecosystem<br />Mobile Monday, Vienna<br />martin.giesswein@nokia.com<br />
Money in the Ecosystem<br />App Store<br />Publishers<br />Mobile Operators<br />Developers<br />Consumers<br />Agencies<b...
Local PromotionSupport<br />Store Home<br />Rate and Review<br />Account > My Stuff<br />Categories<br />Downloading<br />...
Key Factors for Cash!<br /><ul><li> Operator Billing
In-AppPurchase
In-AppAdvertising
In-AppAnalytics</li></li></ul><li>Key Factors for Cash!<br />Operator Billing: <br />Nokia:  ~90 operator billing in 27 co...
Is Nokia relevant?<br />Nokia serves1.3 billion customers<br />More than 200 million Symbiandevices are in use today<br />...
The New Symbian^3 Portfolio<br />Nokia C7<br />Nokia E7<br />Nokia N8<br />Nokia C6<br />
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MobileMonday Austria - mPayment - Nokia

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Nokia - Mobile Payment for the App Ecosystem

MobileMonday Austria - mPayment: The mobile wallet in 2010

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  • *Nokia statisticsNote: Informa Jan 10: The main advantage of Apps Stores is billing
  • MobileMonday Austria - mPayment - Nokia

    1. 1. Mobile PaymentfortheApp Ecosystem<br />Mobile Monday, Vienna<br />martin.giesswein@nokia.com<br />
    2. 2. Money in the Ecosystem<br />App Store<br />Publishers<br />Mobile Operators<br />Developers<br />Consumers<br />Agencies<br />Brands<br />
    3. 3. Local PromotionSupport<br />Store Home<br />Rate and Review<br />Account > My Stuff<br />Categories<br />Downloading<br />Content Details<br />
    4. 4. Key Factors for Cash!<br /><ul><li> Operator Billing
    5. 5. In-AppPurchase
    6. 6. In-AppAdvertising
    7. 7. In-AppAnalytics</li></li></ul><li>Key Factors for Cash!<br />Operator Billing: <br />Nokia: ~90 operator billing in 27 countries<br />Android: 2 operator billing in 2 countries<br />Apple: no operator billing anywhere<br />2 out of 3people choose mobile operator billing when offered*<br />Operator billing can generate 13 times more purchases compared to credit card only*<br />
    8. 8. Is Nokia relevant?<br />Nokia serves1.3 billion customers<br />More than 200 million Symbiandevices are in use today<br />Ovihasmore than 135 million usersin over 190 countries <br />Mobile billing supported by 91 operators in 27 markets<br />
    9. 9. The New Symbian^3 Portfolio<br />Nokia C7<br />Nokia E7<br />Nokia N8<br />Nokia C6<br />
    10. 10. This is the new Symbian^3<br />Symbian^3 brings fast and enjoyable UI with less taps<br />More personal than ever<br />Visual multitasking<br />
    11. 11. Thank you<br />

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