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MobileMonday Austria meets University - Citroen
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MobileMonday Austria meets University - Citroen

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Transcript

  • 1. Mobile Marketing
    Derntl – Djabbari – Gansterer - Rehm
    FHWien Studiengänge der WKW - MARS 2010 BA VZ
  • 2. BESTEHENDE KAMPAGNEN
    Relaunch Marken- und Produktauftritt
    DS Lifestyle-Modellreihe
    Werbekonzept:
    Crèative Technology
    Umweltbewusstsein
    Innovation
    iPhoneApp: My DS3 Configurator
  • 3. AUGMENTED REALITY
    Möglichkeit virtuelle Objekte in das reale Umfeld einzubinden
    Plattform: + = 300.000 Nutzer
  • 4.
  • 5.
  • 6. CO2 Emission: < 100 g/km
  • 7. ZUSATZFEATURES
    My DS3 configurator „live“
    Lackfarbe ändern
    Interieur ändern
    Konfiguration speichern
    Testfahrtreservierung
    Anzeige des nächstgelegenen Händlers
    Screenshot Funktion
    Gewinnspiele
  • 8. BEWERBEN
    Postwurfsendung
    Citroen-Website & Co.
    Events / Messen
  • 9. DER NUTZEN
    Image Werbung
    Starker viraler Effekt
    Lead Generierung
    Nutzung vorhandener
    Ressourcen
  • 10. Mobile Marketing
    Derntl – Djabbari – Gansterer - Rehm
    FHWien Studiengänge der WKW - MARS 2010 BA VZ