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MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
MobileMonday Austria meets University 2011 - Schöller
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MobileMonday Austria meets University 2011 - Schöller

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MobileMonday Austria meets University 2011 - Team Schöller

MobileMonday Austria meets University 2011 - Team Schöller

Published in: Education, Business, Technology
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  1. Mobile Marketing CampaignMarcel Falk / Michael Gruber / Julian LehrSascha Trefelik / Claudia Willach
  2. Mobile Marketing KampagneZielgruppe ,Junge Erwachsene‘Image stärkenAbsatzsteigerung 10% in derProduktgruppe Tüte
  3. Mobile Marketing KampagneZielgruppe ,Junge Erwachsene‘Image stärkenAbsatzsteigerung 10% in derProduktgruppe Tüte
  4. Junge Erwachsene zwischen 14 und 29TechnikaffinUrbaner LifestyleWanna-be-entertainedModerne Performer, Experimentalisten,Hedonisten
  5. Größe der Zielgruppe: ~ 1,67 Mio.34% verwenden Smartphones85% davon verwenden AppsSpiele am beliebtesten
  6. Mai bis SeptemberApp für iOS, Android & Windows MobileSchnitzeljagd mit QR-Codes
  7. QR-Codes zumEinscannen / EincheckenFoursquare-PrinzipEinchecken um Punktezu sammeln
  8. +5 +1 +5 +1 +5 +1Follower Prinzip:The Early Bird Catches The WormErhöht die Viralität
  9. BASIS CODES USER CODESPlakate Sticker in den EistütenVon uns platziert Vom User platziertPassendeLocations Erhöht Absatz und viralen EffektZeitlich begrenzt
  10. PrintPromotionFacebook
  11. Gesamtkosten ~ € 190.000Teilnehmer 20.000Amortisation bei 10 Eis pro TeilnehmerImagegewinn
  12. Mobile Marketing CampaignMarcel Falk / Michael Gruber / Julian LehrSascha Trefelik / Claudia Willach

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