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Entrepreneurship 3.0
 

Entrepreneurship 3.0

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This is a presentation for the Business students of De La Salle University doing their entrepreneurship project. The presentation is delivered on Feb. 8, 2012 at the Yuchengco Hall.

This is a presentation for the Business students of De La Salle University doing their entrepreneurship project. The presentation is delivered on Feb. 8, 2012 at the Yuchengco Hall.

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  • Magoo’s Pizza is a pioneer of e-commerce in the Phils with its beginning in 1998.Very few consumers trust making transactions in the internet that time.
  • San Miguel draft beer delivery is a contemporary of Magoo’s Pizza. It had less than 5 pages.
  • Tantease is one of the successful projects of the College of Business launched by the Business students.
  • Tantease in Multiply now, still going strong
  • The Web 2.0 framework was originally intended to enhance e-commerce.
  • From everything “e” to “open” trends.
  • What makes this entrance door page enteasing?

Entrepreneurship 3.0 Entrepreneurship 3.0 Presentation Transcript

  • Mavic G. PinedaInformation Technology Dept, DLSU 8 February 2012
  • Agenda Brief background on e-Commerce What is Web 2.0 From 2.0-3.0 Putting your merchandise in the web Open market 3.0 What does it take?
  • Electronic Markets  A market is a network of interactions and relationships where information, products, services, and payments are exchanged. (Turban, 2005)  The market handles all the necessary transactions.  An electronic market is a place where shoppers and sellers meet electronically.  In electronic markets, sellers and buyers negotiate, submit bids, agree on an order, and finish the execution on- or off-line.
  • Before
  • Now
  • Back in 2006
  • In 2012
  • rich user experience collective collaboration intelligence radical trust tagging WEB 2.0 cloud services participation rich mediaSource: http://oreilly.com/web2/archive/what-is-web-20.html
  • Web 2.0 is a meaningful disruptive change!
  • OPEN MARKET 3.0 Some basicprinciples to keep in mind!
  • Use effective photos. Be original. Be creative. Use action photos.
  • Make your photos playmusic.
  • Your web store is thesame as your physicalstore.
  • Attract your customers.
  • Organize yourmerchandise.
  • If these are your products,how do you organize them?
  • Tantease in Multiply What are the pros & cons?
  • Provide important information.
  • Closer look: Conversewebsite
  • Closer look: Conversewebsite
  • Your web store is the same asyour physical store. Attract your customer. Organize your merchandise. Provide important information.  Product Classifications  Prices  How to pay  Delivery options  Purchase policy Provide room for interaction. Have a retention and return strategy! Add persona to your page!
  • OPEN MARKET 3.0Activities Channels/ToolsAdvertising Facebook, Multiply Google AdsenseDiffusion Twitter, Facebook Microblogs & Social NetworksInteractions BlogsEvents – Flickr, Picasa,Promotion, Youtube, VimeoDocumentationFeedback & BlogsTestimonies
  • A 2-3minute Youtube video is more commonly authentic. Youtube is the no. 3 most visited website in the Phils!
  • Different ways of showcasing inblogs.Forever21 int’l bloghttp://blog.forever21.com/Forever21 Phil bloghttp://www.thepoc.net/thepoc-features/beauty-and-fashion/news-and-events/8314-forever-21-philippines-a-first-look.htmlCandykawaiiloverhttp://candykawaiilover.blogspot.com/search/label/japanese%20fashion
  • What does it take? It takes a good amount of time and effort to plan your webpage-- but less time to execute.  Learn and use social media tools effectively. Evangelize your product. Monitor your communication streams. Get to know your customers. Use application tools to enhance online services in your online store.
  • Open market Why?? Open competition Open networks and collaboration
  • The top 30 most popular websites in the Philippines as of 2011More participation from the customers!
  • So what are you waiting for??All photos used were personally taken & owned by mobilemartha.
  • References: Candykawaiilover (2011). Retrieved from http://candykawaiilover.blogspot.com/search/label/japanese%20fashion Converse (2011). Retrieved from http://www.converse.com/ Forever 21 (2011). Retrieved from http://www.forever21.com/Product/Main.aspx?br=f21 Forever21 int’l blog (2012) . Retrieved from http://blog.forever21.com/ Forever21 Phil blog (2011) .Retrieved from http://www.thepoc.net/thepoc- features/beauty-and-fashion/news-and-events/8314-forever-21- philippines-a-first-look.html O’Reilly, T. (2005). What is Web 2.0? Retrieved from http://oreilly.com/web2/archive/what-is-web-20.html Techie.com (2011) . Top 30 most popular websites in the Philippines. Retrieved from http://www.techie.com.ph/features/top-30-most-popular- websites-in-the-philippines#slideshow-6 Turban, E. (2005). Fundamentals of E-Commerce.