Entrepreneurship 3.0


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This is a presentation for the Business students of De La Salle University doing their entrepreneurship project. The presentation is delivered on Feb. 8, 2012 at the Yuchengco Hall.

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  • Magoo’s Pizza is a pioneer of e-commerce in the Phils with its beginning in 1998.Very few consumers trust making transactions in the internet that time.
  • San Miguel draft beer delivery is a contemporary of Magoo’s Pizza. It had less than 5 pages.
  • Tantease is one of the successful projects of the College of Business launched by the Business students.
  • Tantease in Multiply now, still going strong
  • The Web 2.0 framework was originally intended to enhance e-commerce.
  • From everything “e” to “open” trends.
  • What makes this entrance door page enteasing?
  • Entrepreneurship 3.0

    1. 1. Mavic G. PinedaInformation Technology Dept, DLSU 8 February 2012
    2. 2. Agenda Brief background on e-Commerce What is Web 2.0 From 2.0-3.0 Putting your merchandise in the web Open market 3.0 What does it take?
    3. 3. Electronic Markets  A market is a network of interactions and relationships where information, products, services, and payments are exchanged. (Turban, 2005)  The market handles all the necessary transactions.  An electronic market is a place where shoppers and sellers meet electronically.  In electronic markets, sellers and buyers negotiate, submit bids, agree on an order, and finish the execution on- or off-line.
    4. 4. Before
    5. 5. Now
    6. 6. Back in 2006
    7. 7. In 2012
    8. 8. rich user experience collective collaboration intelligence radical trust tagging WEB 2.0 cloud services participation rich mediaSource: http://oreilly.com/web2/archive/what-is-web-20.html
    9. 9. Web 2.0 is a meaningful disruptive change!
    10. 10. OPEN MARKET 3.0 Some basicprinciples to keep in mind!
    11. 11. Use effective photos. Be original. Be creative. Use action photos.
    12. 12. Make your photos playmusic.
    13. 13. Your web store is thesame as your physicalstore.
    14. 14. Attract your customers.
    15. 15. Organize yourmerchandise.
    16. 16. If these are your products,how do you organize them?
    17. 17. Tantease in Multiply What are the pros & cons?
    18. 18. Provide important information.
    19. 19. Closer look: Conversewebsite
    20. 20. Closer look: Conversewebsite
    21. 21. Your web store is the same asyour physical store. Attract your customer. Organize your merchandise. Provide important information.  Product Classifications  Prices  How to pay  Delivery options  Purchase policy Provide room for interaction. Have a retention and return strategy! Add persona to your page!
    22. 22. OPEN MARKET 3.0Activities Channels/ToolsAdvertising Facebook, Multiply Google AdsenseDiffusion Twitter, Facebook Microblogs & Social NetworksInteractions BlogsEvents – Flickr, Picasa,Promotion, Youtube, VimeoDocumentationFeedback & BlogsTestimonies
    23. 23. A 2-3minute Youtube video is more commonly authentic. Youtube is the no. 3 most visited website in the Phils!
    24. 24. Different ways of showcasing inblogs.Forever21 int’l bloghttp://blog.forever21.com/Forever21 Phil bloghttp://www.thepoc.net/thepoc-features/beauty-and-fashion/news-and-events/8314-forever-21-philippines-a-first-look.htmlCandykawaiiloverhttp://candykawaiilover.blogspot.com/search/label/japanese%20fashion
    25. 25. What does it take? It takes a good amount of time and effort to plan your webpage-- but less time to execute.  Learn and use social media tools effectively. Evangelize your product. Monitor your communication streams. Get to know your customers. Use application tools to enhance online services in your online store.
    26. 26. Open market Why?? Open competition Open networks and collaboration
    27. 27. The top 30 most popular websites in the Philippines as of 2011More participation from the customers!
    28. 28. So what are you waiting for??All photos used were personally taken & owned by mobilemartha.
    29. 29. References: Candykawaiilover (2011). Retrieved from http://candykawaiilover.blogspot.com/search/label/japanese%20fashion Converse (2011). Retrieved from http://www.converse.com/ Forever 21 (2011). Retrieved from http://www.forever21.com/Product/Main.aspx?br=f21 Forever21 int’l blog (2012) . Retrieved from http://blog.forever21.com/ Forever21 Phil blog (2011) .Retrieved from http://www.thepoc.net/thepoc- features/beauty-and-fashion/news-and-events/8314-forever-21- philippines-a-first-look.html O’Reilly, T. (2005). What is Web 2.0? Retrieved from http://oreilly.com/web2/archive/what-is-web-20.html Techie.com (2011) . Top 30 most popular websites in the Philippines. Retrieved from http://www.techie.com.ph/features/top-30-most-popular- websites-in-the-philippines#slideshow-6 Turban, E. (2005). Fundamentals of E-Commerce.