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    Facebook ads Facebook ads Presentation Transcript

    • 79%U.S. adults use of onlinesocial media.Source: Netpop Research, http://bit.ly/I9XDzE
    • 51% of consumers aremore likely to buy a product orbrand after liking themon Facebook.Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU
    • For narrow targeting Facebookreaches its intended audience90% of the time VS anonline industry standard of35%.Source: Nielsen OCR Study, http://bit.ly/nielsenocr
    • For broad targeting, Facebookreaches its intended audience95% of thetime VS an online industryaverage of 72%.Source: Nielsen OCR Study, http://bit.ly/nielsenocr
    • 53% of people follow abusiness vs. 32% whofollow a celebrity; 100M Pagelikes happen every day.Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport
    • The medianof U.S. social media users is age 41 .Source: Netpop Research, http://bit.ly/I9XDzE
    • Spending on Facebook adsincreased byin 2011. 93%Source: Adobe Digital Index, http://bit.ly/I5sT85
    • WELCOME!#FB4BIZ CHRIS LUO MIKE VOLPE Head of Global SMB Marketing, Chief Marketing Officer, Facebook HubSpot
    • Facebook’s to Business 1 2 SUCCESS 3 4 WORKSHOPsteps
    • HOUSEKEEPING NOTES USE HASHTAG1 INTERACT WITH US IN REAL TIME #FB4BIZ
    • HOUSEKEEPING NOTES USE HASHTAG1 INTERACT WITH US IN REAL TIME #FB4BIZ2 FOLLOW US FOR ONGOING UPDATES Like www.Facebook.com/Marketing www.Facebook.com/HubSpot
    • HOUSEKEEPING NOTES USE HASHTAG1 INTERACT WITH US IN REAL TIME #FB4BIZ2 FOLLOW US FOR ONGOING UPDATES Like3 GET THE SLIDES & RECORDING TOMORROW
    • Facebook’sEverything onFacebook Starts Connect to New Fanswith Your Page 1 2 with Facebook Ads 3 4 Influence theEngage Friends ofYour Fanswith QualityContent steps Your Fans
    • Facebook’sEverything onFacebook Startswith Your Page 1 2WATCH ON-DEMANDHUBSPOT.COM/FB4BIZ 3 4 steps
    • YOURPAGE THE WORLD
    • 9 TIPS FOR A SUCCESSFUL BUSINESS PAGE SET COVER POST DAILY REARRANGE & PROFILE PHOTOS VIEWS & APPS1 4 7 ADD MILESTONES MANAGE WITH HIGHLIGHT ADMIN PANEL UPDATES2 5 8 PIN STORIES RESPOND TO CLAIM MESSAGES VANITY URL3 6 9
    • LEARN THE BASICS &SEE GREAT EXAMPLESwww.facebook.com/about/pages
    • Facebook’s Connect to New Fans 1 2 with Facebook Ads 3 4 TODAY’S WEBINAR $50 free ad credit for attendeessteps
    • ADS PAGESACQUIRE FANS INTERACT WITH FANS
    • 1 3 5 7 9 to Accelerate Fan Growth with2 4 6 8 10 Facebook AdsTIPS #FB4BIZ
    • 1IDENTIFY YOURAUDIENCE #FB4BIZ
    • 2UNDERSTAND YOURTARGET OPTIONS #FB4BIZ
    • TARGET BY province state Zip codeGEO TARGETING city country
    • TARGET BY job age title workplace gender birthdayDEMOGRAPHICTARGETING status language education
    • TARGET BY movies TV politics shows booksLIKES & INTEREST religionTARGETING hobbies music
    • 3USE GOOD IMAGES #FB4BIZ
    • INCLUDE A STRONGCALL-TO-ACTION 4 #FB4BIZ
    • BODY TEXT IS SHORT AND CLEAR CLEAR CALL-TO- ACTION INCLUDES PRICESOCIAL PROMOTION &CONTEXT DRIVES SENSE OF URGENCYHIGHER CTR
    • SET OBJECTIVE &BUDGET 5 #FB4BIZ
    • What Is Your Objective?“I want to get new likes.” “I want to get clicks on my ad.” LIKES CLICKS
    • Bidding Based on Objective No need Need to place to bid a CPC bidObjective LIKES CLICKS
    • Bidding Based on ObjectiveObjective LIKES CLICKS
    • 6SET UP MULTIPLECAMPAIGNS/ADS #FB4BIZ
    • Target: 25-34, Target: 35-44, Target: 45-54,Marketing Interest Marketing Interest Marketing Interest
    • 7LAUNCH & FINDOUT WHICH ONESARE WORKING #FB4BIZ
    • Winning Creative by Segment:Target: 25-34, Target: 35-44, Target: 45-54,Marketing Interest Marketing Interest Marketing Interest
    • 8REPORTING &OPTIMIZATION #FB4BIZ
    • Advanced Report TypesADVERTISING PERFORMANCE RESPONDER DEMOGRAPHICS
    • Exporting Reports 1 Click Export Report Click OK 3 Open for use in Excel2
    • Optimize Bids with ReportsEXPLORE CTR OF DIFFERENT SUBSETS
    • 9REFRESHYOUR ADS #FB4BIZ
    • 10ALWAYS ON-STRATEGY #FB4BIZ
    • ADS BUSINESS PAGERESULTS IN Q1: 57% increase in traffic to HubSpot.com from Facebook 47% increase in leads from Facebook
    • Facebook’s 4 Steps to Business SuccessSTEP 1Build Your Facebook Page ON DEMANDSTEP 2Connect to Fans with Ads TODAYSTEP 3Engage Your Fans with Quality Content MAY 30THSTEP 4 JUNE 27THInfluence the Friends of Your Fans
    • CONGRATSon your $50 free ad credit!You are eligible forFacebook sign-up help.1-800-669-9600 #FB4BIZ
    • THANK YOU!CHRIS LUOHead of Global SMB MarketingFacebookMIKE VOLPECMO, HubSpot #FB4BIZ
    • Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics
    • 3 2000 7 50+ 6 15 0 inbound inspiring small reasons days learning breakout group not to marketing sessions keynotes professionals tracks workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/www.InboundConference.com
    • Q&A Get a Demo of HubSpot: www.HubSpot.com/FB4Biz