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Mobile marketing tools, trends and tactics

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  • 1. MiniScreenWebs Twournal Dec 2010 - Jan 2011 Turn your tweets into a Twitter eBook for free at TWOURNAL.COMOptimized for web, not recommended for print.
  • 2. @MiniScreenWeb http://www.miniscreenweb.com/Mobile Marketing Tools, Trends and Tactics Copyright © MiniScreenWeb 2009
  • 3. MiniScreenWebs Twournal 2010 Tue Dec 2101:52pm Tweeting the Mobile Marketing revolution... watch this space. Wed Dec 2202:05am Read Mobile Revolution Daily ▸ todays top stories arecontributed by @condegraphics @onqmarketing and @nskuba ▸ http://t.co/yWeEK8I02:05am 8 Free Mobile Marketing Tips for Small Business : http://t.co/hSkt5ai02:07am Five Unexpected Mobile Predictions For 2011 http://read.bi/eN3BKd06:50am Opera: State of the Mobile Web, Year-End 2010 by@sarahintampa http://t.co/dLS96Ou via @RWW #mobilemarketing 1 twournal.com
  • 4. MiniScreenWeb10:36am Update: Smartphones will increase mobile commerce http://www.miniscreenweb.com/?p=64 #mobilemarketing10:53am New post: Microsoft sells 1.5M Windows Phone 7 http://bit.ly/f9THek #mobilemarketing10:54am Update: Revenue From Just Mobile Display Ads To Reach $1.5Billion In 2016 http://bit.ly/ie0AlQ #mobilemarketing10:54am Update: Mobile advertising and marketing hot news: Androidvs. Apple, Yahoo and ad spend http://bit.ly/ghcNeB #mobilemarketing11:11am Microsoft sells 1.5M Windows Phone 7 http://bit.ly/gvQDsO#mobilemarketing11:11am NSW seeks mobile concierge developers http://bit.ly/h4ltkQ#mobilemarketing05:37pm Mobile marketing spend to hit €13.5bn by 2015 - Berg Insight -Businessandleadership.com http://bit.ly/eKwwC6 #mobilemarketing05:37pm Why Mobile Marketing is the Same as Dating - Wall StreetJournal http://bit.ly/hAITs8 #mobilemarketing05:37pm Mobile Marketing Best Practices - Wall Street Journal http://bit.ly/f27xEf #mobilemarketing05:37pm Microsoft sells 1.5M Windows Phone 7 http://bit.ly/hvM7zk#mobilemarketing05:37pm Photon takes the cash and sheds four digital businesses http://bit.ly/hM9JZL #mobilemarketing11:20pm The Special Theory of Relativity: How Important is aMobile Upgrade for your Website: This is a Gu... http://bit.ly/i2SopT#mobilemarketing11:35pm Update: New QR Code Management System - 2d-code http://bit.ly/eFjv8x #mobilemarketing 2 twournal.com
  • 5. MiniScreenWebs Twournal11:47pm Update: Mobile Marketing Best Practices - Wall Street Journalhttp://bit.ly/f27xEf #mobilemarketing11:50pm Update: The M-commerce Challenge http://bit.ly/eHvUiD#mobilemarketing Thu Dec 2312:02am Update: WHERE Awarded Geofence Patent CoveringMobile Advertising and Mobile Commerce http://bit.ly/gTieIU#mobilemarketing02:26am Mobile consumers are fiercely loyal to sites that facilitatemobile access, but quickly abandon those that arent http://t.co/NZYcrgr04:05am Learn how to evaluate whether SMS is right for your businesshttp://bit.ly/fs07Cq #mobilemarketing04:08am EBay employs augmented reality for mobile discovery oflocation-based deals http://bit.ly/g9dUta #mobilemarketing04:14am Mobile Commerce In The US To Reach $4.9 Billion This Year,Up From 363M In 2008 http://bit.ly/fnwL2P #mobilemarketing05:28am Video: The Growth of Mobile: Stats and figures that will shockyou! http://bit.ly/f2BMdI #mobilemarketing10:34pm : -Research and Markets: Growing At a CompoundAnnual Growth Rate Of 41 ... - TMCnet http://bit.ly/ePWXD5#mobilemarketing10:35pm Top 10 Digital Advertising Innovations of 2010 - Mashablehttp://bit.ly/fw5ayn #mobilemarketing10:35pm Apples Mobile Ad Dominance A Mirage - MediaPostPublications http://bit.ly/fR9Brj #mobilemarketing 3 twournal.com
  • 6. MiniScreenWeb10:35pm Microsoft touts 1.5M Windows Phone 7 smartphones soldhttp://bit.ly/hTsUv8 #mobilemarketing10:36pm Mobile Commerce In The US Reaches $4.9 Billion in2010, UpFrom 363M In 2008 http://bit.ly/hMXSZJ #mobilemarketing10:40pm Twitter Feed http://bit.ly/gaUzfW #mobilemarketing Fri Dec 2403:46am The revolution will be optimized for small screens - ReadMobile Revolution Daily on http://t.co/CbAJ2Lc #mobile marketing06:45am RT @MobileMarketing: Mobile couponing practices changingbusiness marketing mix worldwide http://bit.ly/heJphq05:00pm 2010: The Year of Mobile? - ClickZ News http://bit.ly/gz8EnY#mobilemarketing Sat Dec 2505:15am 5 Predictions for Mobile in 2011 http://pulsene.ws/A9uw05:46am Mobile Marketing Association Takes Aim At Mobile PrivacyGuidelines With New http://bit.ly/feLxO2 #mobile_phone #mobile_web#mobilemarketing06:15am Automaker launches voice control service for smartphoneshttp://bit.ly/e6aGMc #application #service #smartphone#mobilemarketing09:38am 5 great ideas for standing out with mobile (page 2 of 2) -iMediaConnection.com - http://t.co/Ki0OU8X via @imediatweet09:43am RT @tweetmeme Five geofencing ideas for mobile marketingfrom brands and retailers - Mobile Market.. http://bit.ly/9Wnkh209:08pm 5 Predictions for Mobile in 2011 http://pulsene.ws/zVMh 4 twournal.com
  • 7. MiniScreenWebs Twournal Sun Dec 2610:57pm The Business Case for Mobile Marketing: http://t.co/TwmUpjz Mon Dec 2705:24pm Mobile Device Momentum Hits Tipping Point in 2010 -Channel Insider http://bit.ly/eYv3Ne #mobilemarketing10:21pm Mobile Healthcare (mHealth) News Roundup http://pulsene.ws/AXgB11:15pm Mobile Healthcare (mHealth) News Roundup http://t.co/aTZYJBx via @mobileMW Tue Dec 2802:07am Mobile Device Momentum Hits Tipping Point in 2010 http://bit.ly/eYv3Ne #mobilemarketing05:17pm Mobile Device Momentum Hits Tipping Point in 2010 -Channel Insider http://bit.ly/hafKwm #mobilemarketing05:18pm Measuring mobile advertising campaigns (clients-only) - AIMGroup (blog) http://bit.ly/h0JRJg #mobilemarketing05:18pm Mobile Marketing Association outlines mobile marketingtrends for 2011 - domain-B http://bit.ly/efzraU #mobilemarketing Wed Dec 2906:09am Mobile Barcode Survey: 97 Percent Of Consumers Find ThemUseful, iPhone Most Favored http://pulsene.ws/BH9D 5 twournal.com
  • 8. MiniScreenWeb05:57pm Blyk walks mobile advertising tightrope between consumersand operators - RCR Unplugged http://bit.ly/hzsQk8 #mobilemarketing05:57pm Smartphones driving mobile marketing growth - EquimediaMarketing News http://bit.ly/i4J87T #mobilemarketing05:57pm OfferMobi Strengthens Position in Mobile Advertising Space -TMCnet http://bit.ly/dVtabf #mobilemarketing Thu Dec 3003:55am How World Events Drove Mobile Shopping in 2010 http://j.mp/dYfOmJ04:38am Check out this SlideShare presentation : Mobile Marketing 101http://slidesha.re/AlnJi05:36am Mobile Marketing Tips http://t.co/KzTTXhw12:02pm Apple hit by privacy lawsuits in data fight http://bit.ly/gAfSym#mobilemarketing12:02pm Five smartphone hardware trends in 2011 http://bit.ly/gQSkva#mobilemarketing12:23pm Mobclix: Top 10 Mobile App Trends Of 2010 http://bit.ly/fO4VBW #mobilemarketing12:29pm eBay Mobile Commerce Trends In 2010: $230M InHoliday Mobile Sale http://bit.ly/fI8suk #eBay #Mobile_Commerce#Mobile_Sales #mobilemarketing12:38pm Netflix Continues to Dominate Digital Content Rentals http://bit.ly/e83Ctk #Apple’s_iTunes #Digital #Netflix #mobilemarketing12:56pm 10 Mobile Marketing Predictions For 2011 http://bit.ly/hvGpPn#Asia_Pacific #mobile #mobilemarketing 6 twournal.com
  • 9. MiniScreenWebs Twournal09:52pm TextualAds Raises Seed Round For Facebook-Based SMSMobile Marketing Platform http://pulsene.ws/CbqI10:32pm RT @laraprincesss Effective Online and Mobile MarketingSolutions http://t.co/cRXk38710:42pm Check out this SlideShare presentation : B2B MobileMarketing: Why Mobile For B2Bs? http://slidesha.re/9PN7qm10:43pm Check out this SlideShare presentation : B2B MobileMarketing:10-Step Starter Guide f... http://slidesha.re/8zOsbF11:27pm Read Mobile B2B Daily ▸ todays top stories are contributedby @absorbanywhere @tmb_magazines and @seijag ▸ http://t.co/bAHJwhr Fri Dec 3112:40am Mobile Revolution Daily is out! http://bit.ly/frqXrp ▸ Topstories today by @choprajay @marktxt4ever @wajahath_ali @trumpia@spermuy12:11pm Indias new rich prove reluctant philanthropists http://bit.ly/hVW2LU #mobilemarketing06:20pm Technology: Phone ads, clouds and social media push limits -San Francisco Business Times http://bit.ly/dROnFm #mobilemarketing06:20pm The top 10 mobile marketing trends for 2011 - Rediff http://bit.ly/eaQxEl #mobilemarketing06:21pm 2010 - Review of the Year - MobileMarketing Magazine http://bit.ly/eqohuH #mobilemarketing10:23pm Mobile B2B Daily is out! http://bit.ly/hnpo1w ▸ Top storiestoday by @mark3803 @sumgould 7 twournal.com
  • 10. MiniScreenWeb 8 twournal.com
  • 11. MiniScreenWebs Twournal 2011 Sat Jan 0112:40am Mobile Revolution Daily is out! http://bit.ly/ex5Yu712:01pm Indias new rich prove reluctant philanthropists http://bit.ly/fJIzB5 #mobilemarketing12:01pm Age of the hi-tech industrial revolution http://bit.ly/eW3olo#mobilemarketing05:18pm HOW TO: Create Custom QR Codes for Your Digital Life -Mashable http://bit.ly/eGcmfL #mobilemarketing05:18pm HOW TO: Create Custom QR Codes for Your Digital Life -Mashable http://bit.ly/hsIaDi #mobilemarketing05:18pm Author Michael Weir answeestions about QR Codes &Mobile Marketing for ... - Press Media Wire http://bit.ly/hgp0Rd#mobilemarketing 9 twournal.com
  • 12. MiniScreenWeb05:18pm Author Michael Weir answeestions about QR Codes &Mobile Marketing for ... - Press Media Wire http://bit.ly/dJLmLZ#mobilemarketing10:26pm Mobile B2B Daily is out! http://bit.ly/hwird0 ▸ Top storiestoday by @princess_misia @agencyside @mobilemktgrview Sun Jan 0212:40am Mobile Revolution Daily is out! http://bit.ly/frqXrp06:36am 11 Benefits of Using Mobile Marketing to Grow Your Business:http://t.co/3fHuaGk09:45am 55% of small businesses have not checked the appearanceof their own website on a mobile phone http://bit.ly/fqQ7Hr#mobilemarketing12:16pm Indias new rich prove reluctant philanthropists http://bit.ly/htHIF7 #mobilemarketing12:16pm Age of the hi-tech industrial revolution http://bit.ly/hhur18#mobilemarketing10:23pm Mobile B2B Daily is out! http://bit.ly/hnpo1w ▸ Top storiestoday by @ahallicks Mon Jan 0312:40am Mobile Revolution Daily is out! http://bit.ly/ex5Yu705:05pm TDI International India Fo into Print Advertising withHotel Fortune ... - PR-USA.net (press release) http://bit.ly/fVwUdJ#mobilemarketing05:05pm Googles 2010 report card and 3 new resolutions - CNET http://bit.ly/edAOHP #mobilemarketing 10 twournal.com
  • 13. MiniScreenWebs Twournal05:06pm Mobile Execs Predict Big Year For Android, MobileAdvertising - MediaPost Publications http://bit.ly/hw6TQW#mobilemarketing10:23pm Mobile B2B Daily is out! http://bit.ly/hnpo1w ▸ Top storiestoday by @lauraine @eweb2sales @digitalvertical @wendymarx10:35pm Check out this SlideShare presentation : Welcome to a Tap-and-Go World. http://slidesha.re/fgXx3710:38pm Fortune 50 Use of Mobile - slideshow ... http://slidesha.re/f4lHy1 Tue Jan 0412:31am Is there a good tutorial website for building a webpagethat works with the new, small devices? http://bit.ly/eZtUoF#mobilemarketing12:40am Mobile Revolution Daily is out! http://bit.ly/frqXrp ▸ Topstories today by @russellherder @tomkershaw07:23am Analyst: NFC Enabled iPhone Coming in 2011 http://bit.ly/fDf2S7 #iPhone #NFC #NFC_technology #mobilemarketing07:29am Nielsen Data Shows Android, BlackBerry, Apple in Tight Racefor Smart http://bit.ly/fU8qhW #Android #BlackBerry #smartphone#mobilemarketing12:07pm Toshiba launches tablet to challenge iPad http://bit.ly/g6wh7Y#mobilemarketing12:07pm Toshiba to sell tablet with Android http://bit.ly/epzMXo#mobilemarketing05:04pm UK Mobile-Phone Ad Spending May Grow to $649 Million by2015, FT Reports - Bloomberg http://bit.ly/fsuRJN #mobilemarketing 11 twournal.com
  • 14. MiniScreenWeb05:04pm Dial #250 for the Next Wave in Mobile Advertising -Wireless Developer Network (press release) http://bit.ly/gUPLuH#mobilemarketing10:23pm Mobile B2B Daily is out! http://bit.ly/hwird0 ▸ Top storiestoday by @action_jay @timgordons @lyndarodney @insitesoftware@xtlcnslt10:32pm RT @Miniscreenweb Heres a cool page of mobile newsheadlines check it out http://freshnewz.info/10:43pm Mobile Predictions for 2011: http://t.co/R0FJfON11:59pm Will Facebook use boatloads of cash to dominate mobile?http://bit.ly/hUQx3I #mobilemarketing Wed Jan 0512:40am Mobile Revolution Daily is out! http://bit.ly/frqXrp ▸ Topstories today by @trumpia @yodeldigital @bobbyc1003:17am Smaato Mobile Advertising Trends 2011 http://slidesha.re/i7DJMj05:03pm Google to Launch Own Mobile Payments Business? - TMCNet http://bit.ly/hE6anm #mobilemarketing05:03pm O2 targets mobile ad growth with new commercial director -Mobile News http://bit.ly/fAa7Hg #mobilemarketing05:04pm Millennial Media Triples Sales, Raises $27.5M For MoreAcquisitions - MocoNews http://bit.ly/hAxvii #mobilemarketing09:18pm Fortune 50 Use of Mobile http://bit.ly/hHP7EL#mobilemarketing10:16pm 3 Reasons to Start an SMS Marketing Campaign in 2011 http://t.co/UJHW0Dq 12 twournal.com
  • 15. MiniScreenWebs Twournal10:27pm Mobile B2B Daily is out! http://bit.ly/hwird0 ▸ Top storiestoday by @rhodri_lloyd @johngpucci @sonicseo @thecloudnetwork@jmanel10:38pm SMS Business Ideas That You Can Start With Immediatelyhttp://bit.ly/i5IrsT #mobilemarketing11:40pm 8 Questions to Tomi Ahonen http://t.co/9ClE6b111:45pm 30 Masterful Mobile Interface Designs http://bit.ly/dGgIC6#mobilemarketing Thu Jan 0612:02am Just made a book out of my tweets at http://twournal.com12:40am Mobile Revolution Daily is out! http://bit.ly/frqXrp ▸ Topstories today by @johnsonlee @augme @opt4digital 13 twournal.com
  • 16. MiniScreenWeb 14 twournal.com