Your SlideShare is downloading. ×
Mmtc2012 app-full
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mmtc2012 app-full

644
views

Published on

Mobile March 2012

Mobile March 2012

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
644
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1
  • 2. 2
  • 3. Participation is required in this session. 3
  • 4. 4
  • 5. I entered the mobile world via the nonprofit world. 5
  • 6. Researching new fundraising tools led us also effectively engage more than1,200 youth via SMS. Our use of QR codes allowed youth to print eventsignage. In the end, our only mistake was not having a mobile web site. 6
  • 7. I translated that mobile experience into the political realm with the startup,PoliMobile. 7
  • 8. Our SaaS platform provide a suite of mobile marketing tools for politicalcampaigns. A lateral move by Square forced us to put the startup in stasis forthe 2012 election cycle. 8
  • 9. Mobile is not exclusive to the realm of big business. 9
  • 10. In fact, mobile marketing is better suited for smaller businesses for thesereasons. 10
  • 11. Two years ago, guys liked this told you that you “needed to start ‘Tweatering.’”Now they want the latest fad: a mobile app. 11
  • 12. Here’s what you tell them…followed by the three points. 12
  • 13. Smartphones do not have a deep enough reach across the US and far lessacross the world. Is this true with your target market? 13
  • 14. No platform has dominance in the US market, and if you sell internationally,these ratios radically change from country to country. 14
  • 15. There’s a lot of noise in the apps market. People are not likely to use any appmore than a few times. And the acquisition costs are exploding. 15
  • 16. If this doesn’t work, tell them there are free donuts in the breakroom and getback to work. 16
  • 17. When considering mobile marketing, focus on the basics first. 17
  • 18. 18
  • 19. Mobile marketing is more than just apps. Let’s take a look at the tools. 19
  • 20. 20
  • 21. You can’t have mobile marketing without a mobile site. You should not have acomplex site; best to keep it simple. If you dread the politics of a main site,create a microsite for the products under your management. 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. 25
  • 26. And after you mastered all of these tools…. 26
  • 27. Consider if you need to evolve into…mobile apps. 27
  • 28. Have questions? Feel free to call me at 612-326-4049 or connect with me atemail@curtprins.com. 28
  • 29. 29