Mobile Labs Introduction 2008-09-25

Table of Contents Mobile Labs Sweden AB Market Information, India Offerings, overview v-rocs Core v-rocs Outline v-rocs Bi-di v-rocs Layout Languages and Fonts Other Offerings

Mobile Labs Sweden AB

Market Information, India

Offerings, overview

v-rocs Core

v-rocs Outline

v-rocs Bi-di

v-rocs Layout

Languages and Fonts

Other Offerings

Mobile Labs Sweden AB

Based at Ideon Science Park in Lund, Sweden Founded 2006 and privately owned Focused on language solutions for mobile devices from the start In-house development, plus native-speaking linguists from relevant regions Founders and staff have long experience from the mobile phone and computer industries Ericsson, Sony Ericsson, Sun, Microcell, Teleca/Obigo, Axis, Appium, Flextronics etc Mobile Labs Sweden AB

Based at Ideon Science Park in Lund, Sweden

Founded 2006 and privately owned

Focused on language solutions for mobile devices from the start

In-house development, plus native-speaking linguists from relevant regions

Founders and staff have long experience from the mobile phone and computer industries

Ericsson, Sony Ericsson, Sun, Microcell, Teleca/Obigo, Axis, Appium, Flextronics etc

Mission Become the market leading provider of language products for mass market mobile devices Offer these products to a worldwide market and to the leading players in the mobile device field Provide expertise and know-how in the areas of text input/output and graphics for mobile devices

Become the market leading provider of language products for mass market mobile devices

Offer these products to a worldwide market and to the leading players in the mobile device field

Provide expertise and know-how in the areas of text input/output and graphics for mobile devices

Mission Emerging markets (and short term especially India) are of key interest, where it is possible to differentiate with unique offerings and generate substantial volume Work closely with the customers to create an optimal solution for them, fully integrated with existing phone functionality, and providing a foundation for future improvements and extensions of the product suite

Emerging markets (and short term especially India) are of key interest, where it is possible to differentiate with unique offerings and generate substantial volume

Work closely with the customers to create an optimal solution for them, fully integrated with existing phone functionality, and providing a foundation for future improvements and extensions of the product suite

Staff Anders Borg, CEO, Founder Paul Rosengren, CFO, Founder Stefan Printz, CTO, Founder Marcus Sigling, Developer, Founder 6 in-house developers Linguists, other native speaking, testers etc On consulting basis

Anders Borg, CEO, Founder

Paul Rosengren, CFO, Founder

Stefan Printz, CTO, Founder

Marcus Sigling, Developer, Founder

6 in-house developers

Linguists, other native speaking, testers etc

On consulting basis

Competence areas Text layout and editing Linguistics Bitmap and outline fonts Input technologies, especially phonetic input Keypad layout design Bitmap/vector graphics Platform integration Competences

Competence areas

Text layout and editing

Linguistics

Bitmap and outline fonts

Input technologies, especially phonetic input

Keypad layout design

Bitmap/vector graphics

Platform integration

Product Offerings (License + Support + Royalty) Proof-of-concept integration can be made on request Possible NRE based on customer requirements Outsourcing (project or continuous basis) Components, e.g. complementing word databases, font design, customer software Maintenance/support of customer software Expertise Consulting (running fee) As per Competences Business Models

Product Offerings (License + Support + Royalty)

Proof-of-concept integration can be made on request

Possible NRE based on customer requirements

Outsourcing (project or continuous basis)

Components, e.g. complementing word databases, font design, customer software

Maintenance/support of customer software

Expertise Consulting (running fee)

As per Competences

Delivery Logistics The customer chooses what v-rocs products, languages and fonts are needed Mobile Labs makes a joint offer for the chosen combination Mobile Labs delivers a kit, including source code if required, with these products All v-rocs products are pre-integrated with each other Mobile Labs or customer performs integration in the target system

The customer chooses what v-rocs products, languages and fonts are needed

Mobile Labs makes a joint offer for the chosen combination

Mobile Labs delivers a kit, including source code if required, with these products

All v-rocs products are pre-integrated with each other

Mobile Labs or customer performs integration in the target system

Independent brand and solution with no dependencies to specific manufacturers Ownership of all IPRs internally developed or acquired Long experience in developing software for mobile phones The technical staff has a long track record of working with Ericsson Mobile Platforms and Sony Ericsson Our Advantages

Independent brand and solution with no dependencies to specific manufacturers

Ownership of all IPRs

internally developed or acquired

Long experience in developing software for mobile phones

The technical staff has a long track record of working with Ericsson Mobile Platforms and Sony Ericsson

Our Advantages (ctd.) Expertise in multilingual support and text applications Generic and modular approach to handling complex scripts with the potential to support any language

Expertise in multilingual support and text applications

Generic and modular approach to handling complex scripts with the potential to support any language

Market Information

Status India The India market is exploding It’s the world’s fastest growing telecom market End 2005: 120M End 2006: 150M End 2007: 230M August 2008: ~ 305M * 9 million new subscribers per month * Indian government: “be close to 500 million by 2010” Other info indicates 650 million (61%) by 2012 Nokia sees India as the 2nd biggest market in the world by 2010 * TRAI

The India market is exploding

It’s the world’s fastest growing telecom market

End 2005: 120M

End 2006: 150M

End 2007: 230M

August 2008: ~ 305M *

9 million new subscribers per month *

Indian government: “be close to 500 million by 2010”

Other info indicates 650 million (61%) by 2012

Nokia sees India as the 2nd biggest market in the world by 2010

Status India (ctd.) Incentives for increased native language use When mobile phones reach the masses, native language support will be a requirement SMS will become heavily used also in India, further pushing the envelope for native language support India’s population is over 1 billion, with 23 different official languages (including English)

Incentives for increased native language use

When mobile phones reach the masses, native language support will be a requirement

SMS will become heavily used also in India, further pushing the envelope for native language support

India’s population is over 1 billion, with 23 different official languages (including English)

Indian Languages (12 largest) Hindi (480 million*) Tamil (66 million) Bengali (200 million) Telugu (69 million) Gujarati (46 million) Marathi (63 million) Kannada (44 million) Urdu (46 million) Malayalam (35 million) Oriya (28 million) Punjabi (23 million) Assamese (27 million) Bangladesh

Offerings

Offerings v-rocs product suite, that provides a complete text rendering solution for mobile devices Complementing expertise, integration etc

v-rocs product suite, that provides a complete text rendering solution for mobile devices

Complementing expertise, integration etc

Products v-rocs Core – text rendering of complex scripts v-rocs Outline – efficient rendering of outline fonts v-rocs Bi-di - bi-directional support for Urdu, Arabic etc v-rocs Layout - layout engine for text and other objects Language modules and fonts

v-rocs Core – text rendering of complex scripts

v-rocs Outline – efficient rendering of outline fonts

v-rocs Bi-di - bi-directional support for Urdu, Arabic etc

v-rocs Layout - layout engine for text and other objects

Language modules and fonts

Common Features All are designed to work together No need for integration between v-rocs products Very easy to integrate in and configure for different mobile platforms and subsets of functionality All code is written in portable ANSI C Optimized for use in memory and CPU constrained embedded devices

All are designed to work together

No need for integration between v-rocs products

Very easy to integrate in and configure for different mobile platforms and subsets of functionality

All code is written in portable ANSI C

Optimized for use in memory and CPU constrained embedded devices

Architecture v-rocs Layout v-rocs Bi-di Outline Fonts v-rocs Outline Bitmap Fonts All products except v-rocs Core are optional Combinations are made on customer request Editor and Other Applications v-rocs Core Display Memory management etc Platform Integration Bitmap Font Renderer Language Modules

Complementing Offerings Keypad layout design – easy to learn and use Integration – on customer platforms Proof-of-concept integration on mobile platforms can be made to prove feasibility Expertise – especially in font rendering, display solutions, as well as understanding of input and output of complex writing languages

Keypad layout design – easy to learn and use

Integration – on customer platforms

Proof-of-concept integration on mobile platforms can be made to prove feasibility

Expertise – especially in font rendering, display solutions, as well as understanding of input and output of complex writing languages

Integrations / Demos Commercial ARM Testing and showcase .NET (C++) Series 60 Linux Openmoko Series 60 Emulator

Commercial

ARM

Testing and showcase

.NET (C++)

Series 60

Linux Openmoko

v-rocs Core Rendering of Complex Scripts for Mobile Devices

What is v-rocs Core? Language logic manager for both simple and complex scripts Generic solution with the potential to support any language Minimal memory footprint and high efficiency for also very low-cost devices

Language logic manager for both simple and complex scripts

Generic solution with the potential to support any language

Minimal memory footprint and high efficiency for also very low-cost devices

What is v-rocs Core? (ctd.) Highly optimized code, lookup tables and fonts Performance-oriented Conformant to Unicode Standard 5.0 Well-defined and easy-to-use APIs Easily integrated on any target environment supporting C applications

Highly optimized code, lookup tables and fonts

Performance-oriented

Conformant to Unicode Standard 5.0

Well-defined and easy-to-use APIs

Easily integrated on any target environment supporting C applications

What is a Complex Script? Characteristics contextual shaping, character reordering, positioning, bi-directionality, combined characters (conjunctions and ligatures), special algorithms (e. g. advanced rendering rules) Sophisticated algorithms are required Examples of complex script languages: Hindi, Telugu, Urdu

Characteristics

contextual shaping, character reordering, positioning, bi-directionality, combined characters (conjunctions and ligatures), special algorithms (e. g. advanced rendering rules)

Sophisticated algorithms are required

Examples of complex script languages:

Hindi, Telugu, Urdu

What Does v-rocs Do? Entered symbols Display Arabic English Hindi “ E, n, g, i, n, e, e, r, 2, 0, 0, 4”

Rendering Example - Hindi

Basic Components Generic pipeline-based render engine Language modules (per language/script) Generic character list handling (16-bit UCS-2) Multitap and integration with predictive text (optional)

Generic pipeline-based render engine

Language modules (per language/script)

Generic character list handling (16-bit UCS-2)

Multitap and integration with predictive text (optional)

Memory Footprint Approximate code sizes v-rocs Core: 37 KB Per language logic module: 4.5 KB Per bitmap font set (16 and 20 pixel high): 100 KB

Approximate code sizes

v-rocs Core: 37 KB

Per language logic module: 4.5 KB

Per bitmap font set (16 and 20 pixel high): 100 KB

v-rocs Outline Outline Font Engine for Mobile Devices

v-rocs Outline Introduction Pre-integrated and bundled with v-rocs and language modules Provides very efficient rendering of TrueType and OpenType fonts for embedded devices Supports existing and future language packs from Mobile Labs

Pre-integrated and bundled with v-rocs and language modules

Provides very efficient rendering of TrueType and OpenType fonts for embedded devices

Supports existing and future language packs from Mobile Labs

Features Full anti-aliasing with 64 shades of grey Text attributes per glyph Text color Background color Faux italic Faux bold Shadow Outline ...

Full anti-aliasing with 64 shades of grey

Text attributes per glyph

Text color

Background color

Faux italic

Faux bold

Shadow

Outline

...

Features (ctd.) Semi automatic hinting Transfer/sharpening curves Optimized font file format Fast rendering core with customizable caches Balancing memory and performance Interchangeable with v-rocs bitmap rendering No API change, and bitmap/outline can be combined

Semi automatic hinting

Transfer/sharpening curves

Optimized font file format

Fast rendering core with customizable caches

Balancing memory and performance

Interchangeable with v-rocs bitmap rendering

No API change, and bitmap/outline can be combined

Features (ctd.) Small memory footprint, low CPU requirements and high performance 10-20% faster rasterization than FreeType 50% faster cache management than an undisclosed competitor Written in ANSI C for maximum portability Planned improvements Sub-pixel rendering (lab prototype exists) Further font compression Additional hinting algorithms

Small memory footprint, low CPU requirements and high performance

10-20% faster rasterization than FreeType

50% faster cache management than an undisclosed competitor

Written in ANSI C for maximum portability

Planned improvements

Sub-pixel rendering (lab prototype exists)

Further font compression

Additional hinting algorithms

v-rocs Outline - Features Core + language module(s) + Outline Input Unicode String Word Splitter Mapping Reordering Positioning Render Pipeline Fetch bitmap Plot to Canvas Draw / Render Outline Engine Outline Font

v-rocs Outline - Features Auto-hinting Rich text formatting normal: faux italic: faux bold: faux bold/italic: shadow black: shadow blue: without: with: with + intensify: 16 pixel high 20 pixel high 24 pixel high

Auto-hinting

Rich text formatting

Memory Requirements Flash 90 K Core + language modules Lang Pack 1 25 K Outline RAM 18 K internal processing 15 K per font for lookup tables etc

Flash

90 K Core + language modules Lang Pack 1

25 K Outline

RAM

18 K internal processing

15 K per font for lookup tables etc

Font Adaptation Tool - Elefont In-house developed Instant preview Font settings Hinting Anchor points

In-house developed

Instant preview

Font settings

Hinting

Anchor points

v-rocs Bi-di Provides bi-directional rendering of text

v-rocs Bi-di Introduction Pre-integrated and bundled with v-rocs and language modules Provides bi-directional support complementing language modules for Urdu, Arabic etc

Pre-integrated and bundled with v-rocs and language modules

Provides bi-directional support complementing language modules for Urdu, Arabic etc

Features Completely written in C Pre-integrated with v-rocs Core Very easy to integrate in mobile phone platforms Full Unicode 5.1 Support Unicode AUX #9 bi-directional algorithm rule set and AUX #14 line break algorithm Efficient line sort algorithm Full bi-di support in two steps

Completely written in C

Pre-integrated with v-rocs Core

Very easy to integrate in mobile phone platforms

Full Unicode 5.1 Support

Unicode AUX #9 bi-directional algorithm rule set and AUX #14 line break algorithm

Efficient line sort algorithm

Full bi-di support in two steps

Features (ctd.) Easy to determine writing direction of a word Includes bi-di mirroring of existing Unicode pairs according to Unicode 5.1 Will retain combine mark order so the render pipeline doesn't need to know which direction the word is written in Easy to bypass when not using bi-di in the text, yet due to the code efficiency this is not necessary

Easy to determine writing direction of a word

Includes bi-di mirroring of existing Unicode pairs according to Unicode 5.1

Will retain combine mark order so the render pipeline doesn't need to know which direction the word is written in

Easy to bypass when not using bi-di in the text, yet due to the code efficiency this is not necessary

v-rocs Layout Performs structured layout of text and objects

v-rocs Layout Introduction Pre-integrated and bundled with v-rocs and language modules Performs layout of text, images and other objects Handles wrapping of text around objects etc Provides API-based editing Can be used as the backend to a UI editor (Note: available during Q4; more info later)

Pre-integrated and bundled with v-rocs and language modules

Performs layout of text, images and other objects

Handles wrapping of text around objects etc

Provides API-based editing

Can be used as the backend to a UI editor

(Note: available during Q4; more info later)

Languages and Fonts

Methodology Hired linguists and other native-speaking that define language specifications and perform testing In-house developed tools for testing of languages modules and fonts Development of language logic and optimized fonts Design of usability-optimized keypad layouts Rigorous testing of language logic and font accuracy

Hired linguists and other native-speaking that define language specifications and perform testing

In-house developed tools for testing of languages modules and fonts

Development of language logic and optimized fonts

Design of usability-optimized keypad layouts

Rigorous testing of language logic and font accuracy

Languages and Fonts Available now Hindi * Marathi * Bengali * Tamil * Telugu * Gujarati * Assamese * In a few weeks Kannada Malayalam Punjabi Urdu During Q4 Arabic Latin Hebrew Thai Chinese *: also bitmap fonts

Available now

Hindi *

Marathi *

Bengali *

Tamil *

Telugu *

Gujarati *

Assamese *

In a few weeks

Kannada

Malayalam

Punjabi

Urdu

During Q4

Arabic

Latin

Hebrew

Thai

Chinese

Language Roadmap Other languages can be developed on request Q1 Q2 Q3 Q4

Other languages can be developed on request

Indian Languages Hindi (480 million*) Tamil (66 million) Bengali (200 million) Telugu (69 million) Gujarati (46 million) Marathi (63 million) Kannada (44 million) Urdu (46 million) Malayalam (35 million) Oriya (28 million) Punjabi (23 million) Assamese (27 million) Bangladesh

Outline Fonts 24 pixel heigh, 218*244 display

Outline Fonts (ctd.) 24 pixel height, Urdu 30, 218*244 display

Outline Fonts, optimization Removing tables etc not needed by v-rocs All reordering, combinations etc are done by the language logic Examples: Telugu: 346 kB  97 kB Gujarati: 137 kB  73 kB Bengali: 229 kB  82 kB Devanagari: 132 kB  61 kB Tamil: 123 kB  41 kB

Removing tables etc not needed by v-rocs

All reordering, combinations etc are done by the language logic

Examples:

Telugu: 346 kB  97 kB

Gujarati: 137 kB  73 kB

Bengali: 229 kB  82 kB

Devanagari: 132 kB  61 kB

Tamil: 123 kB  41 kB

Bitmap Fonts Devanagari 16 and 20 pixel height Bengali Gujarati

Bitmap Fonts (ctd.) Telugu Tamil 16 and 20 pixel height

Language Test Tool In-house developed Batch testing

In-house developed

Batch testing

Keypad Layout Design Windows demo with custom keypad designs, © 2007-2008 Bengali Gujarati Devanagari (Hindi / Marathi) Telugu

Future Offerings

Other Business Areas Mobile Java Competence CLDC / MIDP Application Development MIDlets developed on customer order, e.g. Language applications Verification applications MIDlet UI Framework Testing and Verification Testing of applications and hardware drivers on different mobile platforms

Mobile Java Competence

CLDC / MIDP

Application Development

MIDlets developed on customer order, e.g.

Language applications

Verification applications

MIDlet UI Framework

Testing and Verification

Testing of applications and hardware drivers on different mobile platforms

Outlook Phonetic text input Predictive text input Language-related MIDlets MIDlet Framework

Phonetic text input

Predictive text input

Language-related MIDlets

MIDlet Framework

More Information www.mobilelabs.se

www.mobilelabs.se

Contact Information Anders Borg CEO Mobile Labs Sweden AB +46 70 522 76 44 [email_address] Scheelevägen 19A, 223 70 Lund Sweden

Anders Borg

CEO

Mobile Labs Sweden AB

+46 70 522 76 44

[email_address]

Scheelevägen 19A, 223 70 Lund

Sweden